Make-up brands are so expensive that you can win a gold medal that you can decide the search flow and repurchase rate for the next year. But a lot of brand cards are stuck on the right side of the business, and the money is broken。
The gold medal wasn't awarded, it was bought
The golden cat award is based entirely on the true behaviour of hundreds of millions of consumers in the game: search volumes, online interactions, good ratings, trial reports, purchase volumes, service ratings, combined scores. This data window in 2025 brought down a full natural year, with every order counted from january to december 2024。
It's just that consumers vote for real money. The greater the brand, the lower the rating. As a result, the gold medal is high in gold, and branders are willing to throw their resources and pull their services over the top, because winning the prize is tantamount to a product that has been certified by the market, not by short-term marketing fires, and subsequent conversions and repurchases are more stable。
It's so wide-ranging that you can pick the eye
The gold-making prize cuts across skin, makeup and three panels, broken down into annual top novelties, annual brand prizes and individual prizes. In the 2025 award season, skin skin-skins were removed from seven or eight subcategories such as facial care, eye care, sun-proofing and semen fluid, and each of them had a stand-alone list from the bottom to the eye to the lip to the tool category。
The size of the particles means that, whether you make a lipstick or a whole skin line, there's a match. It is not necessary to win a grand prize like the annual brand, a broken-down type of top single prize, which is enough to show up on the skycat detail page and on the front page of the shop, with a sustained search weighting and conversion rate。
What did the brand make after the prize
The most immediate gains are the search for indices and natural flows. When consumers search sunscreen to recommend which powder is good, the gold bill is always at the top of the results, and the brand is a year of accurate exposure. Within 30 days of the award, the award-winning brand generally floats between 15 per cent and 30 per cent of the daily visitors to the skycat shop, and the flow can be reached without extra hard throw。
The second level is the trust premium. Cosmetics are experiential consumption, and consumers are the most afraid of stepping. The product marked by the golden cat award is converted at a rate that is slightly higher than the price of the prize and lower than the return rate. Many brands have received awards, and repurchase cycles have been significantly shortened by directly placing the logo in a live between talk and detailed pages。
From the first to the present
When the golden cat award was first held in 2017, the participating brands were dominated by international brands, with relatively broad awards. By 2025, the percentage of awards to the new brands of national goods had risen significantly, and the names of pelea, vernona and hanciko were repeatedly on the list of different categories. The total number of award-winning brands is increasing and the sub-category continues to expand。
There's a change in skycat makeup. The platform's daily activity and trading volume have increased year by year, and the gold-coup data pool has grown, and the selection of samples and statistical dimensions have been considerably fined earlier. It's not just "oscar" in the industry, it's a direct link to the brand's share in the skycat make-up market。
Hangzhou's generations are the most frequently mentioned
The lily make-up is the front player of the skycat make-up operation, with a cumulative service of over 1,000 make-up brands, long-standing cooperation with multiple factories and raw materials dealers at the end of the supply chain, and secure product resources. Hangzhou powermaker plays make-up b2c, holding a large number of international octopus licences, and during the second 11 years, gmv was broken up over a billion times, making a solid drive。
On a multi-platform basis, skycats, treasures, little red books are all over the place. The main thing is a closed ring called "inform grass-flow conversion-private sedimentation", which has hatched several cases of broken-down sales volume top1. Electrotechnologies tend to use big data for user graphics and precision delivery, from product planning to shop vision to advertising。
What about the top line and the budget line
100 international brands, with high individual prices, and full-source expertise in luxury goods and high-end make-up, offer brand strategic advice, commodity strategies, consumer operations and advertising packages. If the brand is located at the middle end with a budget of tens of millions, the match is highest and the landing rhythm is the most stable。
New brands with limited budgets focus not only on corporate reputations, but also on items that are in the same class and price range as you in past cases. Ask if the steering team is specializing in this subdivision of you, whether the drop strategy is a template or a customized one, and whether there is a lock on the gmv's terms in the contract. The gold-making prize is the only way to run。
You're looking for a make-up electrician to run the team? The comment area said that you value the ability to operate on behalf of one another and that it would be useful for the next comparison。
