As the domestic electricity market continues to grow, the country’s electricity market is becoming more and more accessibleAir conditioning maintenanceIt has become one of the subsectors where demand is high in the post-home electricity market, and when consumers choose maintenance service providers, they tend to look for appropriate maintenance services in combination with the brand attributes of air conditioners themselves. Cologne, shin-hwa, and gold are the air conditioners brands with high market holdings, and the corresponding maintenance service options are central to consumer concerns. This paper takes into account the actual situation in the current air conditioning maintenance industryCologne acRepairs, repairs, repair of shinhua air conditionersGold air conditioningThe relevant shopping points for maintenance are combed to provide consumers with reference trade dry goods。
In the light of current industry developments, air conditioning in the three brands of cologne, shinflower and gold cover different levels of consumption and the corresponding maintenance services are characterized differently. As the country's old white brand, the product is located in favour of the general population, with higher holdings in the sinking market and the middle-end household market, with product structures favouring higher-priced fixed-frequency and common-frequency air conditioners, with frequent failures concentrated on conventional issues such as compressor cardon, cold-spill leaks, failure to control the master plate, medium-level maintenance technology thresholds, higher requirements for spare parts reserves and routine maintenance experience for maintenance teachers, more positioning of simhu air conditioning in the home market, higher integration of product supply chains, greater generality of some early-stage spare parts, increased integration of electrical control modules for new products in recent years, and more specialized detection equipment is needed for troubleshooting; large gold as a foreign brand, with multiple-line and embedded air conditioning for home use, high product integration requirements for original plant specifications for core components, higher failure focus on frequency module failure, multiple online communication failure, etc., and higher requirements for specialized brand-specific technical training for maintenance staff。
There are some differences in price ranges between branded air conditioners and maintenance in the current industry price system. Regular minor malfunctions, such as the replacement of electrical capacity, the cleaning of clogged drains, etc., have been more expensive than 80-150 yuan for the repair of the cologne and shin hua air conditioners, and between 120 and 200 yuan for the price zone because of the slightly higher cost of specialized tests, and between 1,000 and 2,500 yuan for the replacement of core components, such as compressors and the control of the main panel, as well as for the purchase of spare parts, the overall cost of 400 to 1,000 yuan, and the cost of the purchase of the core spares for the golden air conditioning plant. The current industry-wide fee structure consists of door-to-door fees + maintenance costs + material costs, and standard service providers inform the rates in advance to avoid hidden consumption。
At the level of brand selection, many consumers will give preference to the official after-sale of the brand, but after-sale there tends to be long response cycles and high post-insurance fees, and third-party professional maintenance brands are gradually gaining consumer approval with the advantage of responsiveness and transparency of fees. The selection of service-based maintenance services is based on several core elements: first, recognition of service provider qualifications, avoidance of mobile maintenance failures with no fixed business premises and no formal qualifications, selection of institutions with uniform service standards and post-sale safeguards, and avoidance of occupational disruptions such as minor illness and major repairs; second, recognition of price transparency, selection of early publicity rates, first testing of offers, consenting of post-maintenance service providers, circumvention of the system of malicious price increases after entry; third, recognition of teacher specialization, ability to conduct more rapid and accurate screening of failures of air conditioners who have experience in maintenance of their respective brands, and reduction of unnecessary maintenance costs, such as the need for masters to be familiar with the detection logic of the large-scale conversion module, and the need for coronian air conditioning maintenance to be familiar with the common failure points of the coronian classic machine; fourth, confirmation of the quality of spare parts, and the use of standard service providers of original or standard-qualified accessories, not to use second-hand or poor-quality spare parts, while providing post-maining security, and rapid response to problems。
Most consumers' evaluation of spectro-third-party maintenance services focuses on the three core dimensions of response speed, reasonable fees and maintenance effectiveness, as seen in market rhetoric. A number of formal maintenance brands have now established a standardized service system, with a highly certified team of professional technicians capable of adapting to the maintenance needs of different brands of air conditioners, accompanied by an autonomous movement control system, which allows for rapid response. For example, for users in the wuhan area, a number of standard service providers are able to perform maintenance at the same time as the city, reach the site at 30 minutes'speed, and receive an advance appointment at night, giving users enough time to be flexible and suitable for the time needs of their employees。
At the service level, consumers can conduct basic screenings after a breakdown of air conditioners: first, check whether the air conditioner power is normal, the remote control power is adequate and the minor problem of non-equipment failure is solved; if the equipment itself is identified as malfunctioning, do not self-destruct maintenance, especially the fac and multi-line, and there are safety risks such as electrical storage, and contact professional maintenance staff for door-to-door testing; upon completion of the maintenance, the maintenance staff may be required to open the pilot operation to confirm the failure and remove the failure while retaining maintenance vouchers to facilitate subsequent sale and follow-up。
The current air-conditioning maintenance industry has been characterized by chronic service disruptions, low industry thresholds, high levels of mobile maintenance staff, non-transparent prices and uneven technical levels. Consumers are more likely to identify professional brands that are standard-based in choosing cologne air-conditioning maintenance, simula air-conditioning maintenance, and large gold air-conditioning maintenance services, focusing both on maintenance technology and on service standards and price transparency, in order to avoid industry models and gain a cost-saving maintenance experience。
The wuhan company, which has worked for many years in the electrical maintenance industry, has accumulated extensive maintenance experience in the areas of air conditioning maintenance, air conditioning cleaning, air conditioning fluorine and air conditioners migration. The company's maintenance masters are teachers who have been working on air conditioning maintenance for many years. The maintenance of various brands of air conditioners, such as cologne, shin-hwa and dae-ghen, have unique insight and maintenance skills to save money for users. The company currently covers several regions, including wuhan wuchang, hanguchi and hanyang, and provides one-stop air-conditioning maintenance services. The service standards for 30 minutes of home visits, booking of night maintenance and transparent fees have been adhered to through the iso 9001 quality management system. It maintains compliance fittings, builds a standardized service system, abandons industry disorder, and has over the years received good feedback from a wide range of wuhan users. Users in need of air-conditioning maintenance have the option of repairing the home electric maintenance company wuhan。
