The twitter public platform is divided into two types of subscription and service to the public. And how
The service number is intended to serve users, and the subscription number mainly provides information and information to users. There is only one opportunity for the public to choose to become a service/subscription and corresponding public name, after which the selection may not be modified。
Service numbers are successfully registered with basic interfaces (which can be developed twice) and custom menus, and custom menus are more user-friendly, more sticky and characteristic of the service, and the same service numbers require additional server resources that are more stable and responsive than subscription numbers and interact more frequently. The specific differences are as follows:
1. Displays the dialogue box
The service number can appear directly in the dialogue box, and the subscription number can only appear in the subscription folder, which requires a click to be visible。
That is, when a back-office group sends a message, the user of the service number receives a micro-mail window, while the subscriber does not receive an instant message alert, which is only visible when the subscriber folder is opened。
Frequency of tweets
Service numbers can only be sent four times a natural month for group messages, and subscriptions can be sent once a day (within 24h)。
3. Subject of application
The normal applicant for a service number is a business or organization, and the subscription number is generally an individual or the media or organization. The application is supported by the corresponding documentation (service number requires a legal person's id license, etc., and subscription number is relatively simple)。
I'm sorry.Wireless payments
Service numbers can apply for micro-credit payments. The individual subscription number requires a graft function。
Iii. Public packaging
This section is covered by a specific public number plan, which, once deleted, can be filled in according to the following columns。
1. Public name
Education public names usually use ** education ** promotion, etc. My own public sign mainly records my business history, so i took the snail operating note。
2. Micro-signalling
The public sign micro-message needs to be entered in the public number details itself, mainly to ensure that only one modification of the micro-message is requested during a natural year。
Public profile
This is a part of the user's added interest that can be seen directly, requiring the codification of the text around the public domain, with little word count, and a clear description of the public domain or the display of power。
4. Focus on rhetoric
Adds a guide after attention and changes where you reply automatically。
5. Layout style
Be careful to try to keep the layout colours, styles and slogan etc。
Iv. Operational strategy
The operational strategy is carried out in four parts: user, content, outreach and operations team。
1. Users
1) user stage
A public sign is unique and can be divided into three stages, both quantitatively and qualitatively, for users。
2) user type
The focus of the public sign is primarily on the first two, and then on how to capture the probability user。
I'll be back in a minuteUser operations
At the heart of the user operation is the creation of a public caller, starting with chats/letters, speaking within the appropriate response time (speed of response), and speaking the right words (interactive mode)。
The second is the analysis and management of users, labelling of users (which can be achieved in back-office and tripartite processes), grouping, precision management and delivery, occasional user surveys, question-and-answer interactions and chatting。
4) images of users
Users in the field of education are usually parents, and i have a simple breakdown based on age。
Content
What specific content is sent on a daily basis is logical, and continuous repetition allows users to remember the quality of the platform and to find repetitive elements from the point of view of content operations, such as the front chart, the beginning of the body, the end of the body, etc., are important for the dissemination and retention of users。
1) selection of single and multi-text
In the form of a delivery, do you choose single or multiple
The advantage is that each day the target user can focus on reading one of the most high-quality articles, but this will have to change in a flexible manner depending on the platform, and the push of a single graphic will inevitably appear thin with regard to the public domain of information. The choice of single and multiple graphics depends on the characteristics of the platform and the target user。
2) 2d
The two-dimensional code holds a certain place in a text, so it is all the more distinctive and innovative. Two-dimensional labels can be designed to be a fixed style, duplicated and branded。
3) directing attention
In the very beginning of many of the micro-subscribes, banner is often shown to have a “click on the top to focus on”, an approach that is useful at the very beginning, but is now more familiar with the micro-subscription, rather than less important, with the point that your content is attractive enough。
(4) articles
According to the results of the study, parents of children aged 7-18 years would have preferred to have information on educational policies, examinations, advancements, etc. The operation of public is in addition to the introduction of the company's products. It can be built around attention。
Outreach
The choice of modalities for replication is to be decided on the basis of factors such as budget, expected effectiveness of activities, etc. The following are some of the most common ways of promoting:
