(5) no copying history
It is easy to understand that in the course of the operation of the public sign, it is not possible to be copied by a fan/other operator or automatically recognized by the u. S. Official。
If you follow the points above, you can get the original invitation in a few months。
So the key question is:
How do we turn the original function into a public-snatcher
With original protection, all original articles published by the public news could be marked. When another public symbol reproduces one of our original articles, there will be a reproduction source at the bottom of the article (the graph below), and a direct click on the source can jump to our public call focus page。
The original public link shows that at the end of the article being reproduced, through the exposure of another number, potential readers enter the original through the source at the bottom and become new focus fans, precisely the secret to the original functional powdering. This method of pollinating is completely free of cost and brings in new fans that are precise, high-quality and highly effective。
And the number of fans that will eventually come from you depends on the extent to which your articles are distributed and read in other public spaces. When the articles are good enough, you'll unlock one entry after another, with new fans coming in。
It is the best way to make the original functional instrument less complex and to continue to create high-quality original content。
And then we went into the next two skills: to get new attention from media platforms and community outreach。
Ii. Focusing on media and communities for content distribution and dissemination
The media and the community are the two most important distribution platforms for content, which are extremely compatible and allow for the presentation and dissemination of a wide range of content. Discovering and using content outreach from the media/community can expand the target audience, raise the profile of the public and attract users from the platform as a fan of our attention。
For the time being, the content of the twitter public has been promoted from media platforms and within the community, mostly through articles. I would like to share my experience on how to get the content published more quickly and effectively from the media platform and from within the community。
Contributions from media platforms
It is by definition a platform where public articles are directed to match content. By inserting a public number (name, id) in the author's presentation, the source of the article and the content of the article, his own public number is displayed on the platform, allowing potential readers who read the article and generate interest to search for the public number and interest along the exposed public name or id. This is how the media platform is directed。
The key to contributing is the platform's excavation and selection. In order to improve the pass rate of articles and achieve a good dissemination effect, the attributes of the platform must be consistent with the content positioning of the public sign, and the platform itself must have sufficient traffic。
To say that i have used, or been exposed to, a number of very good contribution platforms over the years, both comprehensive and vertical. Learning to take stock of each platform's characteristics and to understand its input rules would make it easier。
Community outreach
It is mainly the use of micro-messages and qq groups to expose public signs (contents) for pollination purposes. These communities are made up of people of the same kind, including groups of people, groups of people, groups of people, groups of people who read, etc., in dozens to hundreds of people. There are both potential target fans of our public number and secondary transmissions of their content (by sending articles to their respective friends)。
But you need to find the right community. How
We can use soybean petals and know how to search social platforms. In the case of bean petals, for example, one must register a bean petal account and become a member; then search for and follow up on the bean petals group that is relevant to the operation of micro-intelligence public; and finally, find a suitable micro-intelligence community to apply for membership in a number of topics already published by the group。
Search for the results of the wisher with the bean petals
In addition, if knowledge is used, key words such as “micro-message” and “qq-group” can be entered directly in the search column for search。
It's the result of a search of the micro-group
After joining the relevant twitter/qq group, it is then how to craft its own articles, the public sign, to those in the group. In addition to being familiar in the crowds, there is a need to keep an eye on the timing of articles being published in the crowds, for example, when people speak and communicate. The most effective means, of course, is to attach a small red bag to an article or a public card for attention. It is said that when you get a hand short, you'll be happy to do what you want。
Add the corresponding tweets and qq group for content promotion, which is a good method of powdering at the beginning of the operation of the public sign. When the public domain has built up a certain base of fans, the next approach can be considered。
To find a public sign to push each other and to borrow the stone of his mountain
This is a win-win, friendly cooperation approach. For the time being, cross-references between public signs, the most common practice, push each other's articles (specifically, which require prior consultation). The main sources of new fans are, therefore, the already existing internal fans of the public exchange and the potential target fans it targets。
For example: public a and public b interacted, a sent an article b, and a's followers became interested in the author when they saw the article, and, on the basis of the source of the article, searched and followed up on public b. As a result, an internal fan of the public number a was drawn to the public name b as a common fan of a/b. It is in this way that mutual push brings new fans。
The central part is to find a “door-to-door” cross-reference: there is a significant number of fan bases, content matching, and the same type of public number (same as a subscription or service number)。
(1) a substantial base of fans
As we already know, the source of the new fans is the already existing and potential target fans of the public sign, so there must be a certain base of fans for their own public numbers and the number of fans of the two public signs should be equal, for example: 10,000 or so. Two public figures that vary too far in number of fans do not normally choose to push each other, especially if there are more fans, and they find each other uneconomical。
(2) public identification shall be consistent
The two public signs of cooperation in the form of cross-references must be matched. It is understood that if there is no intersection between the two public signs, their respective target groups are bound to be far away from each other and not the precise ones they need. In addition, the articles that are being sent give fans the illusion that the public sign is being positioned in a changing way, with the consequence of causing a massive fallout。
For example, to have a food public and a finance public push, and to publish an article on how to respond to the financial crisis on the food public, it is conceivable that such a feeling of discord would cause the professional buy-out of the food code, blinding the fans, creating unnecessary misunderstandings and triggering old fans' access。
(3) same type of public sign
The type here refers specifically to a subscription number or service number, and it is desirable that the two cross-referenced public names be the same as the subscription number or service number in order to maintain a more consistent frequency of push. Because of the large difference in the number of times subscriptions and service numbers are available, subscriptions are available once a day and service numbers can only be extended four times a month。
For example, a subscription number and a service number are pushed on each other, and service numbers are regularly pushed three times a week and subscription numbers are pushed daily. The frequency of cross-push is then limited to once a week and is fixed on wednesday, which is very inflexible for subscription numbers。
Anyway, you have to find your little partner before you can play together. If you want to make the powder more direct and faster, it'll be an excellent option。
Iv. To capture your target fan with an event
On-line and off-line branders sometimes get a discount promotion, a free experience, a x-and-x buy, and a time-limited kill, all the same old routines, but without preventing a bunch of new and old customers from rushing to the top of the line, shopping, shopping, and creating a series of sales miracles. That's the charm of the activity。
In the same vein, “care” is tantamount to “purchase” by operating as a specific brand or product and by treating target audience groups as potential consumers. Commodities can generate new consumption through various types of preferential activities, and then, of course, public figures can attract new attention through a variety of activities。
When working for the public, there are many activities that can be selected, rather than being limited to the micro-intellectual public platform, which broadens thinking beyond the line. Our aim is to refresh any form of activity, provided that public information can be displayed (e. G. 2d code, public id, name, link, etc.)。
Let us begin by summarizing what specific types of activities each have。
Common type of activity
(1) online
A variety of activities are derived mainly from platforms such as twitter, twitter, forum posts, from the media and live video sites。
For example, the activities listed above include, but are not limited to, online sharing, public voice messages, red bags, sign-ups, large turnkeys, award referrals/questions/surveys, voting rankings, micro-prices, micro-scrolls, micro-mails, fun testing, micro-help, one dollar purchase, microsecond killing, etc。
The more common activities of the post-barrel forums include building-building, voting rankings, auctions, sun photos, round-ups, sign-ups, live posts, bar friendships, and public goods。
Microblogging activities include: relaying of lottery awards, fans voting, microblogging of couches, video/advertising/ articles/creative collections, topic events, etc。
(2) underline
The main ones are: training, saloons, pushes, live broadcasts, free experience, festivities, promotions, public goods, anniversaries, press conferences, sponsorships, thematic events, evenings, exhibitions, etc。
The type of activity best suited to its own public domain should be selected on the basis of actual circumstances (funds, resources, personnel, timing, timing, positioning, etc.) in order to achieve good results。
In order to learn more about the public service, i will use two examples。
Examples of active powder
Example 1: with regard to the typical use of campaign powder, what has to be mentioned is the new world's “escaping north” campaign (which is not described here because it is all too familiar). After the launch of the official tweets, in just a few hours, it blasted the circle of friends and microblogging, drawing on numerous new media outlets. In the case of suction alone, the new world has revealed that the tweets of the event were sent to millions, with more than 100,000 additional powders。
This example tells us that a successful micro-credit operation can bring a huge flow, even beyond any other innovative approach. Of course, there are not many “new generations” in the world, and it is very difficult for the vast majority of public domain operators to plan phenomenal activities. But no matter how large or small, there is the possibility of powdering as long as it responds to demand, resonates with audiences and makes participants feel valuable。
Example 2: a few very simple activities such as the transfer of resources, attention and comment on benefits, voting for prizes, etc. The low budget or even no cost for these activities allows the operator to complete the planning and implementation of the entire activity, with fewer processes and quick results, and very suitable to come from time to time。
For example, in public articles that recommend films, tourism, etc., if they have resources for this, they can be distributed to fans as small benefits of the event, usually at the end of the article: “if you want xx resources, forward them to the circle of friends and write to them, and then send them to you”。
In this way, you motivate fans to forward shared articles to your friends' circles to help you get more attention and exposure. If your resources are of real value, at least let the fans willingly share them. Of course, it's too obvious what we can't do, or we'll be tempted to share
How do we plan a good pollination campaign
The small technique of campaign planning
The process of planning activities is mostly the same or similar, and it includes the preparatory phase of the preceding period, mainly the initial establishment of internal and external analysis and objectives; then the planning phase, mainly creative condensation and writing; then the operational phase, which involves pre-heating activities and guiding follow-up efforts; and, lastly, the wrap-up and follow-up reporting at the end of the activities。
The specific processes are as follows:
Flowchart for campaign planning
What are the techniques that can be learned when you know the normal planning process
(1) clarify and quantify the goal of “upscaling”
Activities have many objectives, such as raising brand visibility, increasing market ownership, increasing sales, creating business images, etc. In detail, the activities include: rehabilitation, retention, promotion and transformation。
Since our activities are designed to attract the attention of new fans, it is important for operators to define re-education as their sole objective. When multiple goals are set at the same time in an activity (e. G., both new and enhanced, but also transformed), the focus of the theme, the literature and later advocacy will be lost, and the limited resources for activities will be diverted from all efforts to serve one goal. The goal of “renewal” is therefore clearly defined。
The next step is to make the new goal more concrete: how many new fans are planned for the whole campaign and how many fans are attracted to each channel. This will provide a concrete reference for the next activity budget, prize set-up and writing。
Can i borrow the chestnuts i wrote before
Quantification of new targets
This is the benefit of setting new quantitative targets, which allow for a track record of activities, smoother implementation and more accurate use of resources for activities。
(2) fit your target and set up attractive prizes
This is a crucial step, and the awards will have a direct impact on the success of activities. Because when viewers look at your activity information, they start with the habit of looking at prizes and judging their value through quick scans. When they are satisfied with the prizes, they learn about the specific content and conditions of participation; if the prizes are considered to be of no value or interest to them, there will be no desire for further knowledge and participation. After all, you rarely read in detail or even comment on articles that don't even attract you。
In order to maximize the impact of the awards, it is important to identify the target audience and to understand what group of people they are, what typical attributes they have and what is appropriate for such audiences. You can even do a direct survey to understand the nature of the audience and then develop the best prize programmes in your own right。
For example, you're targeting a group of young women who like to mimic the style of stars, focus on entertainment news, spend a lot of money looking at icons, buying surroundings, buying records, joining fans, etc. When you're dealing with groups like this, you're going to be more attractive than anything else。
(3) make the activity as simple as possible
It is important not to underestimate the fact that complex activity steps, first of all, scare away some people who are afraid of trouble and who choose to give up when they see the event; too complex an activity may also hinder the understanding of the audience, leading some to lose their sense of how to play; then these endless operations will gradually erode the patience of a significant part of the participants and run away from their activities; and, finally, when there are too many pages that need to be used for network-operated activities, it is easy to jump or turn too slow and lose the patience of the participants。
Therefore, it is important to ensure that the activities are simple and operational in the context of micro-publicity activities, unless they are particularly necessary. A short one or two step will allow participants to obtain feedback on the results. Thus, even if the prize was not received, there would be no complaints about the waste of time in the event. In addition, easy-to-hand activities are more conducive to dissemination。
In conclusion, i would like to remind you that, without necessarily planning and implementing the activities personally, many activities are now organized in a cooperative and win-win manner, sponsored by one or more organizations and co-sponsored by others. It is therefore wise to engage as a facilitator without good activity ideaa, or with insufficient time and resources, to display its own public brand and 2-d code at the event, as well as to act as a smoker。
The event would like to come to this and then talk about another technique of powder。
V. Follow the tide and unlock the right hot positions
The 2017 hotspot borrowing calendar
Where people exist, hot spots emerge and spread, and the power of the internet media permeates the corner。
It is true that both the new media and the traditional media have actually felt the power of the hot spots. And that's why today so many advertisements (including paper-based media), paperwork, events, marketing and promotions use the most popular words of the day and try to get a nice home run at the height of the topic. There are even a number of individuals and businesses that feed on hot spots。
Whenever hot spots break out, there are also large waves of crowds of corporate media who, in addition to fighting for “head soup”, are broadly divided into two groups: one is interested only in the hotspot events themselves; the other is particularly interested in watching corporate media outlets “hot-to-grow” battles, running to the top officials and even mimicing the usual borrowing style of some brands and creating themselves. It is precisely because of the enthusiasm of the eaters that corporate media have a base of audience for what comes out of it。
It has to be said that hot spot borrowing has become a phenomenon for all. On this basis, it is not difficult to understand the use of hot-spot powder。
