If someone asks, just come back here。
To put it simply, four words — the future is a matter of concern。
As i said before, the operation of this post is particularly broad, and therefore, the mere discussion is meaningless and must be combinedMarket conditionsIt's worth your analysis with the platform company you depend on。
If i say market reality, you can look at the daily and user growth data of some of the mainstream new media platforms, which have basically reached the stage of stabilization and saturation, except for specific categories under some subdivisions, where most of the areas you know already have head accounts。
Besides, you can look at brand companies with a certain profile, look at their new media platform account numbers, and you'll see what i mean。
In conclusion, most small and medium-sized companies do not have so-called new media sectors (because they do not have the capacity to do so and do not meet the criteria for stable liquidity), while the new media sectors of large companies with a certain share of the market are acting in a more or less consistent manner, occasionally issuing circulars。
In this state of affairs, the newcomers doNew media operationThe future is clear。
But if you want to do business, here's my advice。
Because of the size (or brand value) of the large companies, the operations are very detailed, including user operations, product operations, operation of activities, etc. You are responsible for any of the subdivisions, and the corresponding data effects。
A small company does not have the capacity to hatch a full account, and many of the subdivisions are out of order, for example, when you face a public sign with a hundred readings, the user image of the account obviously makes no sense。
As we all know, companies do not care, and since vertically broken down jobs cannot be done, they do more horizontally to ensure workload, so many of their operators tend to have multiple jobs, although they are clearly operational, but they are involved in, and even responsible for, planning, graphic design, late editing, community maintenance, etc。
In many cases, when referring to the advantages of small entry companies, the phrase “can be fully developed” is used, and i must rebut it here, which is totally unreasonable and ridiculous。
The overall development of small companies often means doing everything that seems responsible, but it is not professional and is highly alternative。
From the perspective of on-site development, i am responsible for telling you that truly highly paid employees often have “one-size-fits-all” skills rather than so-called “comprehensive development”。
Formerly speaking to the owner of a business company, he said that the company was account numbering, often on the flow and the taker, and i said that it was normal, that the turnover was behind the flow and the deal was behind the taker, both of which represented turnover and profit。
Instead, you ask questions that reveal a lack of understanding of the new media industry, but it's no fault of you that many people naturally think that the new media is simple, that online access is easy, and that there's traffic。
Believe it or not, many companies' new media accounts have been made, in addition to their efforts, mainly because of the price of markets and times, and because of the windfall。
And if you don't think you can get them back to copying an account in the same amount with the experience they've already had, they probably can't do it. The market is already in the red sea。
So i understand that it would be difficult for a company to transform itself from other industries instead of making new media。
Other cities i do not understand, at least suzhou is like this, where real results can be achieved from zero to one, with a single account set up, with sustained access to a steady flow of cash。
Moreover, one can see the recent developments in the market in terms of remuneration for the corresponding functions, and the fact that the salaries of the new sioux state media posts are generally around 6k, which is both a market situation and an industry situation, is a reflection that if the new media operations really bring great market value to the enterprise, then the salary of the post will not be at the bottom of the calendar。
In fact, it is important to determine whether there are any prospects for the development of a new media operator post, depending on whether or not you can produce high-quality content under this post, with some exposure and growth in account numbers。
To be honest, i do not think that many enterprises can successfully produce what is accepted by the market, and i can even conclude that many smes' operating models and production mechanisms are unlikely to produce what they like。
There's a lot of things in there. I'll just say a few things:
First of all, many of the bosses themselves do not know enough about the new media industry, like the one mentioned above, and they always think that by registering an account, the flow is rolling, and they don't think it's necessary to be a professional and they know how to play dumb in front of the camera。
Many companies, at the beginning of the expansion of the new media sector, did not have a clear development plan, but saw other counterparts with the sector, which they could not afford to lag behind, followed by a new media team。
Since they crossed the river with stones, they have begun to control the cost of manpower since the first step, and it is not funny that, in fact, it is the regular practice of many companies to hire college students。
And second, i find that a lot of the bosses have this idea that i'm paying an employee $6,000, at least 60,000 worth to the company。
It does not seem to make sense to know which boss it was originally made up of, but it is also crucial that companies provide employees with such an open platform, considering that there are a lot of problems, and that there is no problem with the boss trying to get employees to make an overvalue return。
Workers and businesses are interdependent and mutually beneficial in symbiotic relationships, which many employers are unaware of, and it is always felt that by bringing in employees, they have to make their own value for the company, which is no longer for free; this is a rogue thinking。
In other words, if an employee can make a new media account and do a good job without the company's resources, then why does the employee stay in your company and receive thousands of dollars a month? Is it good to go out alone
It is also unknown to many that, even when everything is going well, a successful incubation of an account number from zero to a waist level requires a pre-operational input of more than six months。
During this period, if it is an enterprise account, the enterprise will have to constantly invest in human and trial costs, without seeing any direct return other than for data growth, which is a serious challenge for many smes。
The aim of the enterprise is to make a profit, while the purpose of the small enterprise is to make a quick profit, and it is only by guaranteeing cash flow that it can ensure its survival。
As a result, blind incubation of accounts is a long and unstable project with a high input with a low return cycle for some small and medium-sized enterprises with no experience in the new and mature media industry。
Of course, it does not rule out that there will still be companies willing to try, but after three or five months, if things are going well, if they are not, the boss will naturally stop the project and disband the team。
For enterprises, three months, a new line-of-the-way exploration can be accomplished, and it is natural that success is good, and if it fails, the loss can be managed, and, after all, primarily the human cost。
In three months, it is natural for employees to be happy to make an account, and the company to be happy and happy, but if they can't do it, the company will stop the project, and it will lose itself, and then change the company, even though it also works in the new media, but the different companies, different products, different marketing and liquidity are new, and everything needs to start from scratch。
The previous three months had been wasted in vain and would not help in any way in career development。
To be honest, this is the current situation of the new media industry in the second and third-line cities, as well as that of the majority of the new media operators in those cities。
You think with two to three years of experience in the workplace, you can switch to a better-paid company, which in fact tends to recruit only regular students。
You think big companies can go back to big companies when they're not satisfied, and in fact you follow a strict economic code called “downward movement” in the workplace, which simply means that it is easy to move from big to small, and very difficult to move from small to large。
You think that the new media business is very promising, and that in fact most people are doing the same business, and they are destined to spend their youth in small and medium-sized enterprises with little development prospects。
