Almost every enterprise has a corporate public number, but some lightweights have become millions, and others are falling apart. From a practical perspective, the authors present an analysis and summary of the issues that require attention in the operation of the enterprise's public service, taking into account the case studies, for the benefit of all。
Since 2014, i've been in the new media industry, and i've counted more than 100 corporate public names。
For almost seven years now, in this industry, there has been a period of peak growth and a period of subdued peace. I've witnessed countless accounts, hundreds of thousands of dollars a night, jumping into the super-large v industry。
I can tell you very clearly that, in order to run the public domain, with no luck, those accounts that seem to be famous all go through countless hard work day and night, and success in their case is a matter of time。
So whatever kind of public sign you're running, it's hard to get real。
It is easier for enterprises to operate as opposed to individuals. It can rely on natural brand advantages, large or small, but it is easier to operate with force than with a personal name。
If you've mastered the method, you'll grow up to be the best operator in the company for six months。
In this article, i will not list the obtrusive layout tools and graphic material sites, and a large search of the web may seem useful at first glance, but it does little of a substantial effect on the operation of the pollen, except for a better look。
I'm gonna write something that really worksOperational skillsIt's kernels that help you add, not facework that everyone can replace。
I. Operation 1. Content
In any year, even when the public domain is operating at a difficult time, those who are able to create high-quality content will be able to flourish in this age, as will those who are able to do so through swords and swords。
In contrast to layout techniques, content is in itself your inner core, your main task, and in some seemingly confusing and complex situations, it is possible to grasp the root and put everything back on track。
First of all, you have to make sure that what you send out is useful。
The content of the articles in the enterprise accounts is essentially these:
Either way, you need to make sure that the content itself is useful. No words, no words, no expression, no expression, no expression, no expression, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no words, no expression, no words, no expression, no words, no words, no words, no words, no words, no words。
If it doesn't work, you can bring it in:
If the answer is no, you need to re-examine the point and logic of your own articles。
In this process, therefore, you are required to constantly update your knowledge base, look at the accounts of others in the industry, look at the layout logic of high-reading articles, study the outlets of company products, etc。
It's like writing a tweet as a summary of its own growth in the previous period, and every time something new is injected。
When the release is complete, forget the past and re-engineer and prepare for the next tweet。
And this goes on, and you reap not just an improvement in the quality of content, but more importantly a self-growth. The process of moving forward step by step and seeing the results of their efforts through data and receiving real-time feedback is very productive。
Secondly, the tone and attitude of content must be true
In other words, your article needs to be personalized。
It's called, you know, a good-looking leather bag, a very interesting soul。
♪ the rabbits do well, look at the messages, every image is full ♪
If quality content helps you to sink the user's viscosity, then a personalized culture can help you push the content even further, so that more people can see it, and the powder becomes natural。
So, readability is very important. You're going to make it useful for fans to read an article from thousands of public spaces in this era of information explosions, even if it's just one little golden phrase or a shivering joke。
It would be useful to prepare a database of good paragraphs and text, and to re-examine it after writing the articles, and in a dry position, fit into some interesting and careful machines, the role of drawing the dragon point is in place。
And when that's done, you have absolutely no alternative. This is very rare in the business sector。
2. Wisdom group
Once the narrative is clear, there is a crucial step — the wireless。
On a day-to-day basis, when setting up an automatic reply to a public number or replying to a fan message, you will be as conscious as possible to direct your fans to personal tweets (or use corporate tweets if you are concerned that later employees may not be able to take them back) and connect one-on-one to make the brand more specific and exclusive
(refer to kürnmann)
It's normal to be active, to be fully guided when the flow is high. Upon completion of the activities, the grouping was maintained。
In a group, the cohesion becomes extraordinary. If you are guided to operate as a disciplined territory, you can indirectly enhance their brand cohesion and make your operations work easily by 1+1>2。
Moreover, in subsequent campaigns, these groups are also very important and precise outreach resources for you. Whether it is pre-heating or internal testing of transmission effects, a link can be lost and a case file can be added, and it is efficient and easy。
3. Advance scheduling of tweets
The public domain of the business class, to be honest, has a limited choice of topics and a limited number of things to write about. Turning around and pushing the product will drive you crazy once and for all。
At the beginning of the month, the hot spots of this month may be marked on the calendar in advance. After all, the usual holidays, the big ones are fixed every year
Let's see what's more appropriate
According to it, the early scheduling of its own tweeting process would make the articles more plethoraful。
And back-to-back with hot spots, you can easily raise the reading of your articles, which are some of the operational skills that can be used by a good operator。
With regard to some of the ad hoc news items, they could be increased on an ad hoc basis。
This approach will help you to alleviate much of the overtime work and greatly improve efficiency。
Ii. Plus powder
For seven years i've been in operation, there's only one way to do it, it's to break
Moreover, no more efficient form of powdering has been found。
It's essentially an exercise, a gift, a fissure idea to guide fans to help you promote their accounts。
In particular, some third-party tools, such as more commonly used posters, are needed。
In practical terms, you need an early layout in two main sections。
Gifts
Choose according to your industry category。
In the case of education and training, select a virtual dry package, invite two or three best friends at a cost of almost zero, make the powder more accurate, and even keep it in an automatic response to the public number, and give them a decoy for every fan who comes to their attention and leads them to help you spread the new pot
In the case of an electronics company, some inventory tailings, or new items, are selected at cost, and 20 good friends or so are invited。
In the case of industry-wide accounts, some generic gifts are selected, but practical attraction is required. For example, members of the tokyo ecca, video website, accounting for one dollar for a fan, have had a very good effect。
In the case of off-line traders, the gift of a coupon, a set of meals is selected and friends are invited to the shop for write-off. It's kind of a line-up, downstream way. It's more efficient to kill a second on a mercantile site like a carnival。
If the activity is well budgeted and if a rapid rise in powder is to be made in a short period of time, the option of a red package is also available, and the effect is clear, and it is possible to increase the amount of powder overnight. But this method needs to be carefully tried, and it might be easy to attract wool, and the powder is not very accurate。
2. Posters
In accordance with your industry characteristics, the users who can be stamped on the event presents a pain in the ass, with a single purpose: to have as many fans forward。
If the brand had credit endorsements from stars or authorities, it could be added that it would provide an intangible increase in the credibility of the activity and directly increase the rate of replication。
In short, such activities are carried out online, relying on the self-advocacy of the fans, operating relatively lightly and not so heavy on the operational team. In the course of the event, it is only necessary to perform the service。
Nothing else, as long as the gifts are attractive enough to make a promotion, the $20,000 increase in a single event is common. At the same time, however, let's not forget to direct fans to personal tips in preparation for the next group, which will also be an important outreach channel for your next campaign。
Above all, i hope these experiences of operation and powder can help you。
