How does a company operate a micro-publicity?
There is now a growing number of micro-distributors, both corporate and individual, of their own media. For enterprises, the greatest value of twitter is that of a way of life, as is the case with microbroadcasts. It can create a new mode of communication between firms and consumers, no longer just discounts and promotions. It can bring about a change in communication between the two sides. In the past, consumers and businesses were connected through advertising, shops and micro-publicity, allowing users to find their own businesses and generate emotions and consumption from intimate interactions. So: we believe in the greatest value of the public domain and change communication!
So how does a company operate a micro-publicity?
1. Analysis of users and positioning of public platforms
Before deciding to open up a public platform, companies should first think about the age of my subscriptions, what the characteristics of their thinking and behavior are, and you can't push your product in the right direction, regardless of the psychological needs of the users, which can only lead to a decrease in subscriptions. You need to combine them。
2. Planning implementation phase
How can companies effectively implement this when they have positioned their own public platforms? There is to be a plan here, including micro-credit and content site planning。
(1) functionally:
The current twitter public account is essentially similar to a mobile phone client, and how it serves its own account using an open interface. Although the basic functions of the wips are available, their functional templates are sometimes too simple and not very useful, at which point enterprises need to establish an independent wims back-office for statistical management and definition of these interface functions。
(2) on the substance:
This part is based on positioning and can be divided into two parts:
One is the daily distribution of content, which is part of the main operation of the micro-intelligence public account, which is basically based on your orientation, preferably the original, and the copying will only lead to the loss of users. It is not appropriate to have too much graphic information on a daily basis, and one entry is most appropriate, and too much information is diverted from users。
Another aspect that needs to be planned is the timing of the release, which is now essentially between 8 and 9 a. M. And between 17 and 18 p. M. Of course it's based on your target user. Iii. Operational extension phase
The public sign has been stereotyped, so it is time to start spreading. If the target user is accurate, the matter is relatively simple. The difficulty in the dissemination of twitter is that it is too tight for users to focus on the channel cards, essentially closing down all the channels of attention except for the inside and 2d scans, which are too costly, so the two-dimensional code is basically the least costly way to focus on users。
There is a slightly less focused approach:
1. Marketing activities such as draw-offs can be properly initiated or promote interaction between enterprises and users。
2. It's better to have a name than a name, and it's better for someone else to have a number of accounts. Yes
3. If there is a single channel for replication, it would be preferable to make some changes in form, otherwise the conversion rate would be very low after several times
You have to be careful every time you send something
5. It is difficult to ensure that every day's release is as long as possible. After all, it is important to keep user reading habits。
We believe in the public domain
Last one: what's the pattern of surviving microbusiness
