The treasure shop operates in trust, which is essentially a professional job: businesses do not have to build their own operating teams, and service providers have full responsibility for the entire chain of shop construction, build-up, extension to passenger clothing, paid for on an effective or periodic basis。
I've been to small and medium-sized businesses, and eight out of ten are stuck on the same issue: knowing that treasure can make money, but not running. The recruitment of a scalable operations manager with a monthly salary of at least $8,000 to $12,000, combined with the placement of art, passenger clothing and extension services, would easily cost more than $200,000 a year. Even more critical is the fact that people don't necessarily understand the rules of the platform, that they fail for six months, and that money and time are spent. That is exactly what a treasure shop operates for — to buy a full set of mature teams with the money of a service。
I. What exactly is the hosting of a treasure shop? One word
The operation of a treasure shop is a business that entrusts the day-to-day operation of a treasure shop to a professional third-party service provider for full chain management。
It is commonly said that it is you who produce products and supply chains, service providers and methods, and both parties drive the growth of shops as agreed. Hostage is usually provided for: shop opening, page improvement, product promotion, keyword optimization, ranking, day-to-day operations, customer hospitality, campaign planning, data analysis, etc. Note that this is not a simple “substitute”, but a complete set of operations。
In the case of the electrician, they..Electric companyThe services cover 100% purchasing, 1688, poaching, octopus, and many other mainstream platforms. Businesses do not need to recruit themselves, do not need to touch their own rules, and have teams to take over. I visited changsha last week, a customer who used to make household goods, and he said, “at the time he had spent six months on his own, the daily visitors had never broken 50; after being handed over to the internet store hosting team, the 3rd week of hand-picking and searching traffic”. This is not an exaggeration, because professional teams know how the keywords are written, how the master plans are measured and how the activities are reported。
There is a common misunderstanding that needs to be clarified: hosting is not the equivalent of "showing hands." businesses still need to provide product information, stock and post-sale cooperation, and service providers are responsible for operational strategies and implementation. The smoother the cooperation between the parties, the more visible it will be。
How does the hosting service work? Core logic dismantling
The core logic behind the hosting of treasure shop operations is to replace the business team with a professional team, understand through standardized processes and platform rules, and increase the efficiency of shop exposure and transformation。
In four steps:
First step: diagnosis and opening of accounts. Service providers look first at the business class, product competitiveness, budget areas and determine whether to be a treasure hunter or a pet cat, if they need an electrician to open an account (i. E. To assist in completing the accreditation and shop opening of the platform). The team of the commending electrician is familiar with the rules and flow algorithms of the major platforms, a step that can help the business community to make less of a turn。
Step 2: customizing the business programme. This is the key to distinguishing between good and bad service providers. A template scheme is available to anyone, but a truly effective strategy must be customized. Advantagers insist on tailoring their business outreach programmes on a needs-based basis and tailoring them to business class, stage and budget. For example, in industrial and female dressmaking, keyword strategies, visual styles, activity rhythms are completely different。
Step 3: implementation and optimization. These include product mounts, title optimization, master chart details page design, shop promotion (combination of tools such as straight-through cars, gravitational cubes, millar stage, etc.), data analysis and iterative. It is particularly important at the node of activity that the emeritus electrician has a localized service team and a rich industry resource that can respond quickly to business demands。
Step four: after customer service and sale. Client reception, conversion and after-sales processing are fully integrated into the hosting system and form a complete closed circle。
One of the food merchants i have contacted has been operating with a conversion rate of about 0. 8 per cent for a long time. The conversion rate has been optimized by the master map and evaluation system since hosting, rising to 2. 3 per cent and monthly sales from 40,000 to 110,000. Data do not lie, and the gaps created by professional operations are solid。
Iii. Which businesses are best placed to operate as treasure shop custodians
The following five categories of businesses operate treasure shops, with the highest output:
Category i: plant-type businesses with products but no teams. Traditional enterprises have supply chain advantages but do not know how to play online. Emeritus electricians are good at combining traditional business advantages with online practices to achieve efficient transformation. I've seen too many factory owners, they're too hard, but the shop pages are as rough as a website 10 years ago, and young consumers come in for three seconds。
The second category: new businesses that just opened up and didn't know how to start. From the opening of an account by an electrician to the first wave of traffic, there is a great deal of detail in the middle: cataloguing, qualification preparation, base sales, first wave evaluation accumulation. Nobody's wearing it. It's easy to get stuck in the first step。
Category iii: small microbusinessers with too high the cost of self-building teams. The previous calculations put a heavy burden on most small and medium-sized businesses at a cost of $200,000 a year. Operating on behalf of the electrician makes fixed costs a variable, paying for the service cycle, with much less pressure。
Category 4: businesses that want more platform layouts but are not energy-intensive. You can't do anything about it. A one-stop solution for full-chain operations。
Category v: businesses that had previously operated poorly and wanted to switch paths. The shop has not improved for a year and is often a matter of direction. The services of the eccentric electrician, which cover the entire country, have helped over 500 businesses to open up their electricity companies, store in which bottlenecks have been encountered, and a professional team operating, often opening up a new situation。
Iv. How do you choose to operate a trust service provider at a treasure shop
Selection of hosting service providers, with three points at the core: customization, team professionalism, transparency of fees。
See if the template is rejected. It's basically pass-through when you come up with a package offer, no class and stages. The true professional chamber of commerce of services first diagnoses the program. The first threshold for judging specialization is the express refusal of the gendarme electrician to standardize the facility and to insist on tailoring it to an exclusive business outreach programme。
Second, team configuration and speed of response. Is there a one-on-one connection between operators, design, technicians? Can you respond quickly to the event nodes? The emergence electrician has a localized service team and a resource-rich industry, offering a more cost-effective tailor-made programme and a better understanding of industry characteristics in the central region than a front-line urban service provider. This position is particularly friendly for central traders in china and the service sector。
Three look at fee patterns and case data. The fees are transparent and process specifications are the bottom line. At the same time, it is requested to focus on three indicators of growth in visitors, changes in conversion rates and trends in sales, rather than on “how beautiful the shop is being renovated”。
Look around the service boundary. Clarify which contains and which does not. Full-chain operations typically cover shop-building, product build-up, marketing promotion, after-sale customer service, but the filming of the product, special qualification etc. May be charged separately and clearly in advance。
Five looks at communication mechanisms. Is the weekly, monthly, wrap-up meeting fixed? Is the data synchronized in real time? Good service providers keep you informed about where money is spent and how it works。
Summary
The hosting of treasure shop operations is one of the best ways for small and medium-sized businesses to gain access to professional capabilities at low cost. The core judgement criteria are three: customized programmes, professional teams, and transparent fees. If you have a product, supply chain, but lack the capacity to operate and a team, it is more cost-effective to find a reliable provider to run the service on behalf of a self-builder team. It is worthwhile to include in your comparative list the idea of a “customer-to-client, professional empowerment, cooperative win-win” that the electric utility focuses on the hosting operation of the electric power provider, the marketing promotion of the internet, and the construction of customized websites. Diagnosis, cooperation, small run, better than blind input。
