Open the internet cloudMusicIt's a little bit of a comment area, and it's about writing a memoir of this music, or it's about getting resonance and emotion in others' memories. It's been a while since the commentary became another joy on the way to listen to music。
Maybe it was set up on april 23rd, 2013 for the internetSocialThe most successful music software is integrated with music, but it must have been the first music software to have a sense of the layout。
After all, at the very beginning of its creation, ceo joo, the cyber cloudy music, said, "the transmission and communication of emotions is the nature of human behaviour. We need to satisfy this pain of users, which is our opportunity. So the point of departure for our project was to hope that users, when listening to songs, did not just listen to them. And to do that, socialization becomes the best entry point”。
With this set-up of web-based cloud-like music, it is also an alternative to the “one-size-fits-all” market pattern, as hard-wired individuals break into nearly 20. 5 per cent of the market, at a time when the digital music market is almost entirely monopolized。
In 2021, the internet cloud music ran through the accelerator key, and on 26 may, the internet cloud music submitted its book of admission to the hong kong exchange, less than three months later, and on 1 august, the internet cloud music was placed on the market through the hong kong exchange. After the internet, it appears that ting ting is about to arrive at his third listed company。
Eight days later, however, the ipo road, the internet-like music port unit, suddenly stepped on a brake. In response, the web-enabled music response stated that, based on a combination of factors such as the prevailing market environment, the company management decided to suspend the internet-enabled music ipo. Follow-up will select better opportunities to move forward on ipo-related matters as soon as possible。
Three years, seven billion dollars
According to a collection book on internet cloudy music, the company's rights holders in 2018, 2019 and 2020 should be on a yearly basis. InternalLossesIt amounted to 2,006 million yuan, 2,016 million yuan and 2,951 million yuan respectively. In just three years, the deficit reached almost a staggering $7 billion。
In response, on the subject of cloud-like music, it was stated that the net loss increase was due mainly to sales and market costs and increased r & d costs as a result of business expansion。
It is true that the high-speed expansion of the web-enabled music business is behind the daunting cost of content. Between 2018 and 2020, web-enabled music received 1,148 million yuan, 2,318 million yuan and 4,896 million yuan respectively. Of these, online music services contributed the bulk of income, accounting for 89. 4 per cent, 76. 6 per cent and 53. 6 per cent of total income, respectively, during the same period。
However, the cost of corporate content services in the same period was rmb 1,971 million, rmb 2,853 million and rmb 4,787 million, respectively, with cumulative expenditure exceeding rmb 9. 6 billion over three years。
Unprofitable cloud-free music cannot be supported by continuous blood transfusions that are easy for parent companies, the high cost of content services makes music itself a non-profit business, and the profit-making difficulties of musical platforms have since plagued cyber cloud-friendly music。
The eight-year-old internet cloud music has had a faithful user since its inception, and he has so far published 1,470 developments in internet cloud music, mainly the sharing of some of his favorite music and personal insights, namely, tin ting, who is the virtual master of the internet。
Ding ding ding, the idealist
When it comes to tinker bell, one begins to think of the webmaster, the youngest rich chinese in the year, and the fun of having pigs across the border. Little is known, however, that ting ting is in fact a full-blown literary youth, and that young literary people are always such an idealist when they do business。
Shortly after the internet was launched in 2000, when the journalist asked, “what is the most interesting thing to do now?” he said, without hesitation, that he would open a record company。
In 2013, at the first launch of web-enabled music, ting said: “the ideal of a young age is to open a record company, and the ideal is broken. Now do a musical product.” since then, ting ting has been a bit greener in the construction of web-enabled music, and he likes to put his favorite black tape in his office and immersed in a pure music world. So, when cyber cloud music was created, the name of the fee-paying member was called "black rubber member"。
Perhaps influenced by ting ting himself, the early years of internet cloud music have a small and beautiful breath, and the music community is gathering a large number of young people, who have displayed this unique quality in a 2017 subway marketing, 5,000 reviews of the walls and cars of the hangzhou subway, which can be described as one of the most successful brand sales in recent years。
Ding ting has always been confident in the internet-like music. “the most important thing, i think, is that little partners of web-like music are real music lovers who always try to find the most moving music”, and even more so when it comes to the contribution of web-based cloud-like music, it says, “web-like music improves the taste of music for millions of chinese.”。
In the face of chronic losses, tintin still “preferences” for web-enabled music. From 2018 to 2020, internet-enabled advertising costs were in the order of $2. 7. 8 million, $52. 31 million, and $436. 4 million. In particular, in 2020, internet-enabled advertising costs increased eightfold。
In addition to the intensive blood transfusions by the parent company, the network has been working with ali to further bind its members to 88, so that users of 88 can obtain membership free of charge without having to fill them alone。
However, less than two years after the creation of cyber cloud music, the idealist tin ting has come to one of his greatest challenges。
CopyrightWar
In the past, the domestic music software market was characterized as piracy, and in the age of weak copyright awareness, all types of pirated music were internet-free, and domestic music software grew wildly in the near decade from 2004 to 2013。
In its 2012 digital music report, the international association of phonograms (ifpi) referred to an alarming 99 per cent piracy rate in the chinese music market, while domestic users at the time were not used to paying for music。
After all, however, piracy involves legal risks, and as the market becomes more robust, regulation, like the sword of damocles, hangs at the top of the vast music market。
In 2012, thanks to the creation of the marine music group, more than 20 record companies were granted exclusive authorization at very low prices. In april 2014, when the music of the ocean was merged with the music of the cool dog and the music of the cool mediocre, china's music conglomerate was formed。
Qqq music, which also smelled dangerously early, began to make a big deal in the area of copyright, and in december 2013 qqq music announced exclusive authorization from seven record companies, including zhou jerome copyright company, and jeville。
The time has finally come for boots to land。
In 2015, the national copyright authority issued “the most stringent copyright orders”, and the industry has really changed. According to the ifpi 2016 global digital music report, chinese music sales grew by 63. 8 per cent in 2015 alone。
Under the regulatory order, the information was given on the basis of a strong financial advantage and a pre-existing copyright layout that took over the monopoly of the industry. More than that, in 2016, after the loss of ocean music for the benefit of the ipo, a group of telecommunication music entertainment groups was formed. Since then, telephonic music has gained access to music resources through mergers and acquisitions, partnerships and exclusive partnerships with the three leading global record companies and a large number of national record companies, bringing 90 per cent of the country's music copyright store into the bag。
At this point in time, music has become the medium of the day, and smaller music and software companies have stopped working under copyright pressure. Ali, internet access, the trend towards a “triple-top” is growing。
In the face of pressure, the unsustainable tintin also publicly stated that “some enterprises monopolize and hoard copyrights, leading to a deformity in the music market!”。
The users of the web-enabled music at the time should have been in great pain, and the songs in their hard-earned collections might not have known when they would have been lost, and the users would have voted on their feet in the face of a lack of copyright。
On april 1, 2018, fool's day, zhou's song suddenly turned gray in the list of cloudy music, which is explained by the fact that the desire to purchase copyrights was unsuccessful and ordered to fall. According to rumours, 15 per cent of the clients lost internet-based music because of the disappearance of zhou jerry's songs。
The high cost of copyright is indeed unreasonable, and vicious competition and monopolization are likely to be “probable” for higher costs. The exclusive marketing model adopted in china by the world’s three leading record companies has cost china’s music operators, including those that need music copyrights such as internet, chinese and rice, more than two to three times the reasonable price。
In september 2017, in the face of a gradual deformation of the market, the national copyright agency interviewed the officials responsible for the transmission of music, ali music, web-enabled music and centigrade music, and offered a practical solution — actively promoting the transfer of authority. In the end, over 99 per cent of music copyrights are authorized for telephonic music and web-enabled music。
However, the difference of 1 per cent is due to the fact that the core of the user's song, which is a few classics, and the most popular music of recent days, even if today's web-enabled music has the strength to write 60 million of the world's composers into stock books, is still lacking。
Since then, in response to copyright issues, internet-enabled music has achieved little in practical terms, despite the introduction of the “independent musicians”。
A swollen, cloudy music
It's hard for you to imagine socialization, electronics, live broadcasting, k songs, long audio, and so on。
In the face of years of losses, internet cloud music, known as “simplified”, began to swell. User tolerance is also downgraded for functions that may not be useful for eye palsy, after all, most people just want to listen to a song and see comments at best。
In response to complaints from users, web-enabled music continues to expand its operations, and has since been added to the cloud village, cloud circles, look live, sound streets, heart encounters, etc., or app. The music itself has faded and social attributes have grown stronger。
It is not difficult to find that social entertainment also accounts for an increasing share of income through online cloud music, with only 10. 6 per cent in 2018 and 46. 6 per cent in 2020。
The socialization of web-enabled music is also impracticable. By the end of 2020, the network-enabled online music service had reached 181 million active users per month, and the number of online music monthly subscriptions was 16 million, with a rate of 8. 8 per cent。
However, in the face of early entry, and in the face of a huge flow of users, the social products of web-enabled music do not dominate, and the over-heavy layout, contrary to the impatience of “eating”, is full of jokes and users suffer from disease。
The first is that the content of live broadcasts is being defecated, then the marketing of frequent comment areas is being referred to by internet users as a “net cloud”, which is being remedied by the fact that a large number of users are “going out” and the web-enabled cloud has quickly built up features such as “extreme version” to remove live broadcasts。
Behind this mountain, the market will not wait for a trial of cloudy music, and the story of "music + socialization" of cloudy music may become increasingly difficult to tell。
Rear
On 24 july 2021, the directorate-general for market supervision ordered the publishing and associated companies to use 30 days to remove exclusive music copyrights and to stop the payment of royalties such as high upfront money. The era of exclusive copyrights will become a history, and online music markets that break copyright monopolies are on the rise。
The new rivals are working in the dark. The video platform is gradually encroaching on the flow of users of online music platforms and is attempting to formally enter the music market。
According to the china online music industry report 2020, there was a decline of more than 50 per cent in the long ring ratio for online music and a 72. 9 per cent increase in the long ring ratio for other recreational applications over the same period。
The current market is still full of variables, and a new round of battles between tin ting and cybertron may have just begun。
