As 2023 rehabScienceOne of week's major forums, 2023EnterpriseCase innovation forum was held at the university of redaanManagementThe academy is held. This forum will be devoted to research and development management in the context of maritime accessIntellectual property rightsThe theme “synergy” is to bring together academics and business guests on topics such as intellectual property management and internationalization and compliance。
"intellectual property for science and enterprise " , co-edited by visiting professor of the readan institute and professor of information management and business intelligence of the readan instituteStrategyThe new book was officially launched at the forum site。
The book provides a panorama regulatory framework for intellectual property rights from a management perspective, creatively introduces the concept of “the value of scientific and technological results in a closed circle”, and systematically outlines steps for the creation, protection, operation and sustainable upgrading of enterprise intellectual property rights. At the same time, the book introduces the concept of an “intellectual property value matrix” (ip value matrix, ipvm), which describes the multiple value attributes of intellectual property from the perspective of autonomous, outreach, influential and competitive values。
Wang lei described it as an intellectual property monograph for cxo (business executives) that provides not only efficient intellectual property management guidelines for creative enterprises, but also a clear path to maximizing the commercial value of intellectual property for creative enterprises, helping senior managers of creative enterprises to fully understand the critical role of intellectual property for enterprise development and promoting the organic integration of different strategies. In addition, the book shows readers the best practices and possible challenges by bringing together a real set of home-grown business practices in intellectual property management。
In 2023, the business knowledge development and dissemination centre organized 100-person teachers to enter nearly 20 science- and technology-based enterprises, such as biadi, nawatech, bo shih china and yun zhisheng; in collaboration with the creative office of the reddan institute, more than 20 cases of alumni of custom-made development departments to create entrepreneurial camps; and in the green camp of the mba section in joadan, where all teaching staff were taught on a case-by-case basis, with each curriculum using an autonomous curriculum developed by the college. At the same time, the centre for the development and dissemination of business knowledge, in collaboration with emba, selected by the academic council of cases, from among emba students of level 2022, the first five representative science and technology enterprises were selected, with the goal of “the cases coming from among the students”。
In october this year, the case bank of the college of management of the university of jordan was upgraded to full line, following a rigorous academic review and publication process, and almost 500 cases of integration into the database were developed autonomously, including such types as classic cases, minor cases, english cases and video cases. Since 2020, development has generated nearly 100 thematic cases。
In his presentation on the theme “intellectual property management in the creative era”, wang lei stated that intellectual property was part of the overall enterprise planning and that it was important to have a strategic understanding of intellectual property management from the perspective of enterprise “cxo”, particularly ceos。
He mentioned that the launch of the science and technology initiative was a landmark event in the national intellectual property strategy, that the csrc's “4+5” regulation on the evaluation of creative attributes was very closely linked to intellectual property, and that china had pioneered a quantitative model of intellectual property, which had fundamentally changed the position of intellectual property management in chinese business。
A keynote address on “strategic layout and management of intellectual property in creative enterprises” was delivered by experts from the national intellectual property expert pool, and a national and shanghai city expert on the management of intellectual property disputes abroad. He noted that intellectual property was a strategic link between linking capital, r & d, technology, products, markets, laws, and commercial competition. Intellectual property rights (iprs) are a strategic multi-pronged resource for commercial competition。
According to kang, intellectual property management in stis requires “four-wheel-drive”: first, ip support for the main business, demonstration of core technological and innovation capabilities of enterprises; second, full ip protection, i. E., protection of innovation and core technologies; third, protection from ip risks, including tenure, abuse, power instability; and fourth, prevention and response to ip litigation。
He stressed the need for start-ups to avoid intellectual property risks at all stages of their day-to-day operations, while actively building an intellectual property protection system. “in combination with and consistent with business actions, put in place truly effective patent barriers to protect its core innovations while remaining at risk and responding positively to litigation challenges.”
