Summary: at the moment, a number of mother and child brandings remain at the supply level, and entrepreneurs are generally faced with the challenge of opening a shop that is easily fertile. Euphoria's mother-to-child chain of brands and the creation of a three-dimensional chain-of-the-shop export system of “goods + nursery + quantities”, not just to supply commodities to affiliated vendors, but to deliver a business model。
Mothers and children joined the races long ago to leave the stage of mere fusion. With many entrepreneurs joining the ranks, the lack of standardized service processes, professional parenting and online capacity, despite the successful acquisition of goods and the opening of out-of-home shops, the fact that door stores are confined to low-priced insider rolls, is also a pain in the industry's long-standing practice of “opening a store that is easy to bear”. In response to this situation, the 20-year euphoria mother-to-child chain in the deep-age bay region has moved away from traditional supply thinking, relying on the compliance advantages of commercial licensing by the ministry of commerce, to establish a complete shop-to-house export support system, with a three-dimensional enabling model, to help associate firms to build long-term competitive mother-to-child outlets。
Yuby's mother-in-law chained the store below the brand line
The enabling system is divided into three core blocks. The product is a foundational one, with a chain of mother-to-child brands with a supply chain covering 13 major categories and 15,000 sku, which unites over 1,000 cooperative brands, establishes a formula for the back-up of milk powder, secures the source of the real product, and allows for differentiated distributions that take into account the characteristics of the store's business. Talent empowerment is at the core of differentiation, branding business colleges are equipped with a comprehensive training mechanism, helping the strategic layout of the “stores with nursery teachers” to gradually land, helping the union stores to develop professional service teams and supplement professional service boards. Qualitative empowerment is an operational tool, with brands supporting the saas gate management system, the ai childcare knowledge bank, the five main local life platforms, such as micro-programs, tremors, corps, etc., which synchronize short video and live operating guidance from headquarters, and set up private and public traffic closed loops。
(euby bear works with thousands of mother and child-related brands, covering 13 major categories of mother and child-related products)
The support of eupy bear runs throughout the life cycle. In the run-up to the opening of the shop, the headquarters provides support for site selection assessment, customer flow analysis, door shop renovation displays, opening activities planning, etc. During the operating phase of the shop, continuous export of marketing programmes, member maintenance methods and arrangements for inspection and inspection of the tour. With li hong, a co-conglomerate who has had 26 years of experience with mother and child work, the growth of the original shop has been bogged down by the introduction of the yuby bear mother and child chain brand, which has been expanded from one shop to three, with a shift from a mere sale of goods to an integrated shop providing childcare services, with a significant increase in customer trust。
For mother-to-child entrepreneurs, the mature system has significantly reduced the test error cost of self-searching, allowing the door shop to have both supply chain advantages and professional service barriers. Under industry trends, mothers and children are no longer the largest suppliers of goods, but are able to export replicable operational and service capabilities. The three-dimensional enabling model of the euphoria mother-child chain also provides a new set of development ideas for entrepreneurs who want to enter the mother-child track。
