In may 2015, the ji-mi sports group officially joined the basketball field to launch the flagship basketball autonomous ip event cblBasketball leagueI don't know. In just over six months, the cbl basketball league has grown in size, with 10 people playing under the line, and tens of thousands of people watching on the line, perfecting the concept of sports marketing in ji-mi sports “for health, for happiness”。
As china's largest sports industry investment group, the ji-mi holdings group conducts industrial layouts around the major areas of sports culture, sports science and technology, sports finance, the internet and winter sports. Under the current flag, there are six major players, namely, the ji-mi sports and sports group (hk 1661), a proposed company, the ji-mi sports and technology company, the sports network technology company and the institute of ji-mi sports; and the joint venture fund for the health and sports industry, sage chi-mi sports and cultural development. Among them, the ji-mi sports group is china's first-ever corporate operator of the sports and cultural industry, forming strategic cooperation with the sports authorities of 15 provinces and cities, covering areas such as road running, basketball and bicycles. In the future, the ji-mi holdings group will work simultaneously on the running of events, sports science and technology, the health industry, the operation of premises and sports research。
With the idea of “basketball, let young people move”, after four years of development, the cbl now has 200,000 members, 5,000 teams, 2000 engagements, 3700 games, 12 urban areas, 1000+ stadiums, which are now no. 1 amateur basketball events。
In september 2015, the cbl urban elite contest was held in five cities across the country during the same period。
Two of the grass-roots challenge teams in the beijing area are the green fuji basketball team, composed of film actors, and the star crew basketball team, made up of beijing folk leaders. After intense competition, the teams challenged the seven beijing high school teams and eventually advanced to the cbl “final one”。
The various sports marketing elements such as basketball, the internet, reality shows, microfilms, grass-roots stars, and so on, hope that all the basketball-loving friends will not be able to move away from basketball because of their height, time, platform and so on. The cbl basketball league is not just a game, but also a contribution to the early realization of sport's fifth scene。
