MoreOperating, essentially a set of "low-cost burst + social fission +"Algorithm recommendedThe core objective is to extract the largest order size from the lowest flow costs. I've been in the electric service industry for almost 10 years, and i've been in contact with a lot of merchants without a thousand or 800, to be honest, this platform and the business logic of the treasurecat are not the same thing — it's not “people looking for goods”, it's “goods looking for people”, it's not the rules to lay the goods blind, and the best products can sink。
I'm going to go from concept, rationale, scene to selection proposal, and i'm going to tell you how much we're doing。
I. What the hell is all this? Why is it so hard for traditional companies to do it themselves
To operate as much as possible, in short, through a range of strategies and tools, shops are exposed, transformed and repurchased more steadily on multiple platforms. It is not just an “on-boarding, etc. Order”, but it covers the entire chain of system works, such as selection pricing, visual design, keyword optimization, campaign registration, fee promotion, after-sale service, data reset, etc。
There are three main differences between its bottom logic and its traditional electrician:
First, the distribution of traffic is recommended by algorithm and not by search weights. The multiplicity of “cargo-seeking” mechanisms means that the system will proactively send to potential interested users based on data such as your product label, price belt, click rate, conversion rate, etc. So if your product explodes, it's important to see if the data shows up and out。
Secondly, price power is the core barrier to competition. With multiple users being extremely sensitive to prices, the platform also tilts more flows of products at the lowest price worldwide through a “price system”. This is not to say that you have to sell at a loss, but rather that you have to feel “extreme value” in terms of guaranteed profits through supply chain optimization, sku combinations, campaign planning, etc。
Third, social fission is a free flow engine. The combinations, price cuts, help-free games are essentially for the user to pull you up. An explosive link could spread rapidly through micro-clinics, friends' circles, leading to free exposure at the index level。
I visited changsha's traditional hardware factory last week, and the owner told me that they had hired two businesses, had done more than half a year, had less than 200 bills a month, had burned more than $30,000 through the car, and had less than one. What's the problem? The selections are taken under the line, the master chart details pages are taken directly on mobile phones, headline keywords are stacked but not optimized, and registrations are always slow. This is the typical “retailing power with wholesale thinking”, no wonder。
And that's why more and more companies choose the electricianOperating services on behalf of— it is not the inability to support a team on its own, but the professional threshold and time cost are too high and the cost of the error is too high。
Ii. Working principles for multiple operations: algorithms, activities and promotion car
The core principles of many operations can be broken down into three mutually binding gears: algorithm referral mechanisms, platform activity resources, and payment promotion tools. Well done, the store can enter the “flow-growth wheel”; bad match is to burn the money。
First look at the algorithm referral mechanism. The multiplicity of recommended algorithms is based on four core indicators: hit rate (ctr), conversion rate (cvr), uv value (sales generated by individual visitors), and buyback rate. The system gives the new product an initial flow pool, for example, to 500 users first, and if you have a hit and conversion rate above the average of your peers, 5,000 in the next round, 50,000 in the next round, and so on. So if the new link can get up, the first 72 hours of data performance is critical. Many merchants do not understand this logic, and when new products are put on the shelf without basic sales and evaluation, it's hard to pull them up when the master chart is available, with less than 1 per cent hits。
Read more about the platform's activities resources. The multiplicity of activity systems is very rich, ranging from the daily “time-bound killing” of “9. 9 specials” to the large “9 billion” of “618” double 11s, each of which corresponds to huge traffic. However, there are thresholds for registration of activities: shop dsr ratings are to be met, commodity prices are to be competitive, stocks are to be sufficient, and time limits for shipment are to be guaranteed. Moreover, the flow logic of different activities is different — second kill is suitable for inventory elimination, 10 billion subsidies are suitable for branding intelligence, and $9. 9 is suitable for diversion. When you report what you do, how you price it, how you prepare it, how you carry the flow, it's fine。
Finally, there is the payment promotion tool. The many and many mainstream modes of outreach include multiple searches (keyword competitions), multiple scenes (recommended place bids) and full-stop promotion (smart placements). The core of fee promotion is not “buy-for-flow”, but “pull-for-free flows”. The logic is simple: you take the clicks and conversions of a keyword through a straight-through car, and the system will think your product is popular and then give you more tilts in the distribution of natural flows. So the key to the outreach programme is choice of words, bids, crowd orientation and creative optimization, not brain-burning。
I contacted the shandong company, which was home-grown, and only 1. 5 when they operated their own car roi, which was then handed over to the power network as a one-stop host for the enterprise electrician, and the team restructured the keyword structure, concentrating the budget on the precise long end words such as “the large capacity of the box”, “the closet subdivisions”, while optimizing the presentation of the main map and detailed pages, which rose two weeks later to 3. 8, with natural flows increasing from 20 to 45 per cent. This is the gap between professional operators and amateurs。
Iii. A typical application scenario of multiple operations: which enterprises need it most
It's not a panacea, but it's best suited to the following scenarios:
Scenario one: traditional factory/entity enterprise transformation line. There is a large number of physical industrial enterprises in hebei, shandong, henan and guangdong, with products with supply chain advantages, but with a single line of access online and weak shop operations. What is most needed in such enterprises is a provider-in-house + full-hosting operation service, from shop registration, cataloguing, visual design to traffic optimization, and customer service interfacing, all to professional teams. The source network has a lot of experience in this area, and it's digitized for multiple physical industriesElectric operatorsThe programme, which provides a precise interface between industrial procurement clients and the enabling enterprise, provides online distribution links。
Scenario two: branders expand down markets. The bulk of the user base is close to 900 million, covering a large number of three- and four-line urban and rural markets. If branders want to reach this segment of the population, they can't do anything about it. However, branders do many things on their own and often face price system conflicts, difficulties in regulating channels, and require professional, proxy teams to balance branding and platform rules。
Scenario iii: small and medium-sized businesses start from 0 to 1. Many self-employed and micro-entrepreneurs want to open their own businesses, but they don't know their selections, promotions, registrations, and they can find themselves for six months less than a professional team. Such businesses have a limited budget and are best placed to find alternative service providers with high value for money and to start operating on behalf of electric operators quickly。
Scenario four: seasonal blast elimination. For example, mid-autumn waffles, mid-autumn moon cakes, winter heating supplies, etc., sales windows are short-lived and require rapid start-up in a short period of time. This is a time when the operational team is required to pre-set keywords, prepare resources for activities, and develop a roll-out rhythm to ensure that they can explode when the season arrives。
Scenario 5: multi-platform co-operating. Many enterprises have more than a lot of work to do, but also platforms such as the treasurecats, kyoto, 1688, and the shake shop. The most painful aspect of multiplatform operations is the fragmentation of energy and data. The value of a one-stop hosting generation by an enterprise electrician is right here — a team that helps you clean the entire platform shop, harmonizes the data, adjusts the strategy, and is much more efficient than hiring each other。
Iv. How to select a multigenerational, multi-generational operator
I suggest focusing on four dimensions:
First, look at the capacity of the platform and its in-house resources. Speculative service providers should be able to cover mainstream platforms such as many, treasure hunters, kyoto, 1688, purchasers, shivering shops, etc., and have mature electric operators opening their accounts, which can help you quickly complete the process of documentation, qualification, shop registration, cataloguing, etc. By relying on senior industry expert teams and high-quality platform resources, the source network can provide full-size, multi-platform compliance-based in-house services for enterprises and efficiently address such challenges as high entry thresholds and long audit cycles。
Second, look at team configurations and service processes. Instead of managing 10 stores by one person, it requires dedicated operational, design, extension and customer service division of labour. Ask how many people are assigned to you, how often are the data reports, who is responsible for the registration of the event, and how much response time is available to the client. The source network provides a one-to-one sophisticated hosting operation, covering a full range of services such as shop renovations, home page detail design, product fine-tuning, title and keyword optimization, campaign registration planning, day-to-day traffic, pre-sale passenger service interfacing and statistical analysis。
Third, look at case data and industry experience. Rather than just looking at how many success stories the other party has sent, specific data should be asked: how much the previous store was sold for each month, how long it worked, how much roi did, and how much natural flow increased. More than 500 companies have accumulated services in the source network. Over 10 years in the local market, they have more than 20 software authorships. They are members of the association of the software industry of hunan province, a scientific and technical small and medium-sized enterprise that has been certified through the iso 27001 information security management system and have been accredited as a leading service provider in china's electricity industry and a 3a credit company。
Fourth, technological capabilities and service security. A good substitute operator is not only “manual”, but also supported by technical tools. For example, the source network has independently developed systems such as the source cms, the source marketing treasure, which, combined with ai-intellectual optimization techniques, achieve the automatic layout of keywords, real-time data monitoring and the promotion of smart pricing. A 7x24-hour localized response is also provided, with free and iterative upgrades within the service cycle, with an average project delivery cycle of 30 per cent faster than the industry。
Summary
The essence of the multiplicity of operations is “data-driven selections, algorithms to pry flow, activity amplification sales”. Traditional enterprises do so themselves, often in the selection, promotion and registration of activities; they look for professional representation, with a core view of platform coverage, team configuration, case data and technical security. If you are considering the size of the layout, it is suggested that a shop-based diagnosis be made with a professional service provider, such as the source network, to find out what its products are for, how much budget is required, how long it is expected to work, and to decide whether to build a self-help team or to host a substitute. Remember one thing: in a lot of effort, professional things go to professional people, more than you burn money to make mistakes。
