Don't look at it again."New media operationIt's called "call now"! Take a good look at your job! There's too many sheep and dogs
New media operation in the title, but actually? Planting, scripting, filming, editing, latening, leading, conversion is not over.
Can any operation be called a new media operation? Whatever
There are many small companies that do not understand what they actually do, so there is a “multi-platform” “multi-account” operation, where a person is equal to a team, paid 3500, and is subject to malicious deductions on the grounds of failure, which is the consequence of blind selection of new media operations。
So you have to keep your eyes open for new media operations. Some of the pits are unstoppable。
The basic concept of the operation of the new media and which companies cannot go are shared today。
01. New media business concept
1 what are the new media operations
New media operations are the closest to users and are sensitive to the problem of user feedback and propose solutions based on the facts。
Operating is a role that allows products to work longer, healthier and sustainable。
2. New media operations required skills
Creative links: writing skills, user thinking skills, content thinking skills, design layout skills, web feeling。
Translating links: capacity for data analysis, activity planning, community operations。
3. Daily operations of new media
Content creation: the creation of quality content related to products, including, but not limited to, graphics, videos, audio, etc。
Data analysis: analysis of data and optimization of subsequent operational strategies based on data feedback。
User interaction: user feedback on content, timely response to ensure accurate user retention and transformation
4. How can you learn how to run white
The necessary skills for the operation of the new media are very good。
You can start with basic operational knowledge and look at some of the public figures involved in the operation, for example, a half-span, with many useful operational dry products, including writing, filming, editing skills, and developing our business thinking, which is well suited to zero-basket small-white learning。
5. Some operational tools commonly used
Documentation tools: paper dogs, plumnets, advertising doors
Operating data: huge engines, archaeology plus, small red books the sail
Layout design: i version, easy, small ants
Operating books: detonation point, small group effects
If you don't know who you're looking for, how you can start learning, how you can build your skills, how you can join a half-naked new mediaman 7 days of growing up, and take you to the bottom of the new media。
02, which new media can't go
1. Try not to go to company b
Because many companies may not know what they're doing in the field of operations, but they may interfere with the other side
And you'll probably have to deal with a lot of "gold dads" at a time. Especially in marketing and advertising companies, new-time whites will face a lot of work pressure and challenges。
- by accident, you're still easy to get into a liar company. Then you'll be the one who took the fall
By contrast, choosing alpha, you serve only one brand of the company
The choice of alpha is a better option for the newcomers。
Moreover, the bosses do not know how to operate the new media, and they often think that only a new media operation can bring a large number of users to the company。
It's usually you who work in this kind of company alone, and the boss is so stingy that you don't have the money and you want to get high returns, and if you can't do it, you think you're incompetent。
Of course, the specific selection of the company also needs to be considered in the light of personal circumstances and career planning。
2 - doing growth-related operations
As a new medium, white, of course, chooses a company that can quickly upgrade itself。
If it's a growth business, it's better
Not only will this position not make you redundant, but more importantly, it has a salary ceiling well above your imagination。
In beijing, for example, you'll get more than 10,000 a month for one or two years; you'll get 230,000 for three years
And the threshold for entry is really not too high. Low education earns a good salary. I've seen it three years later, and it's worth millions a year, but it's just a specialty。
Why is the paycheck so high
Because the so-called growth operation is to make money directly for the company by various means, you can make a million dollars for the company, you can give you $50,000, you can make 10 million for the company and you can give you half a million
That million-dollar brother i'm talking about is gonna make $100 million a year for the company, and you can make more money for the boss, who can't do it, and the boss will pay you more。
How do you choose? It's your job
The company needs to be clear about the objectives of your work: they are related either to exposure or to the growth of users or the transformation of liquidity。
You see, for example, two new media operations just now, one job message clearly stated that the goal was "crowd growth and exposure," one clearly stated that you needed to be promoted。
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In addition to this, there is a need to avoid ray small because:
1. Fuzzy job responsibilities/ multiplatforms
Two, just ask for an under-the-line interview, and i don't want to say a word
3. Fuzzy pay. Specific pay is different from that for recruitment
4. Need to resist pressure, suffering, marketing nature, reimbursement of expenses, overtime, no
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If you want to learn more about new media operations and learn more about multi-channel games, try to move, jump or side business, if you're still watching, i suggest you learn the half-screen new media operation 7 days of growth, which you can use when you finish。
