On 8 september, the east shogun central court placed 126 trademarks of the prince hotel limited in east chang city on the shelf of the auction. First bid, $126,000。
One person signed up, but no bid. Final recoil。
The sum of $1. 26 million, which cannot be bought in a decent parking space in east china, is marked with all the company's brands — aweys, oyc, luna bay courtyard — across meals and accommodation, medical gardening, financial management, educational entertainment. More than 20 years ago, those names stood behind a commercial empire that had grown from a village house in the town of huangjiang; today, 126,000 people were left behind。
The story of the prince hotel begins with almost a realistic version of "the cold gate strike."。
One, a town hotel, 60% old. Outside
Liang yihui, born in 1967 in the village of huangjiang tong, a poor peasant family, went to the sea before he finished his junior high school. After running a barbershop, having been smuggled with car parts and a whole car, and saving the first barrel of gold, the prince hotel was built around 1995 in huangjiang town。
It was the late 1990s. In the aftermath of the spilling of the shenzhen reform dividend, thai merchants have invested in the construction of plants, which has involved large foreign exchanges. The prince hotel has become the main venue for vips — at the best of times, more than 60 per cent of the guests come from europe and hong kong. Hotels in one town are often full of parking lots on weekends and there is no room at all without advance booking。
Those who knew it recalled that the occupancy rate had remained constant at between 80 and 90 per cent. There are 426 luxuries and suites with large beds, centrally controlled drapes, chinese, western and japanese meals, and an ancient roman dome with thousands of seats plus 105 ktvs, discotheques, outdoor swimming pools and tennis gymnasiums。
In 2005, the hong kong tvb television show, hotel wind cloud, was used as a direct attraction, and the prince hotel has a reputation in hong kong and its surroundings. In those years, it was the biggest luxury five-star hotel in the yangtze, a sign of "rich money" in the eyes of outsiders。
Ii. There's more to the plate than huangjiang
This is just the huang river. Liang yiu-hui later made a larger picture。
In 2003, he built hundreds of millions of crown princes hotels and reorganized the former wong river hotel into a sauna department; in chaoqing, he opened the first five-star hotel, orwes, which is known to be "a football field big" in the capital city of pengxi; in fengqing, he planned to invest more than 3 billion dollars, 85,000 square metres of land and 2,000 square metres of guest rooms; and he also announced the construction of the "main national five star hotel" and the "oves international conference hotel" for 13. 28 million square metres。
At the personal level, liang shining is at the top of his life: he was elected to the 11th national people's congress in 2008 and ranked 406th on hu yunbian's list in the same year at $2 billion; he was ranked the first "ten charities" in 2010; he was re-elected to the 12th national people's congress in 2012. As of 2013, he had contributed nearly $56 million in public goods, and had appealed at two conferences for heavy fines for oil。
The prince hotel at that time was a visualization of the word "sweet": a town, a poor boy, a five-star class, and it was a myth of entrepreneurship that was repeatedly told。
Three, but it's brilliant. It's tied to a man from the roots
Looking back today, the kernel was actually very fragile when it came to the prince hotel。
Looking at the 126 trademark categories, it is clear — catering accommodation, medical horticulture, financial management, educational entertainment — that almost the entire commercial network under liang yiu has been covered: hotels, oil (chinese oil, allegedly oil wells in kazakhstan), medical care, property. These brands are not an asset of a hotel group. They're "signed" on a man's commercial drawing。
In other words, the prince hotel has never been worth the bricks or the guest rooms, but rather the credibility, the human connections and the identity represented by the words "sweet": the people's delegates, the rich and wealthy, the charitable figures, and the resources that can be mobilized. The whole empire's valuation is tied to the individual's social credit。
This explains why 126 trademarks are being filmed today for $1. 26 million。
Four, the names depend on the people, and the names die first
In 2014, the sana centre of the prince hotel was exposed to illegal activities, and more than 6,000 police forces were deployed to carry out special operations; in 2017, liang yiuhui was convicted of multiple offences and sentenced to life imprisonment, deprivation of political rights for life and confiscation of all his property。
When the "signature" itself was declared null and void, the entire business chart lost anchor overnight. The brand name is not prince, it's liang yiu-hui; when a man enters, his name is worthless。
Comparing the fragility of this model: many of the founders of businesses have a system and a team to keep their brands alive; but almost 100 per cent of the crown prince's "value kernel" is personal credit and does not complete the transfer from "people" to "organization". So someone else is "sweet" and it's "falling" -- not even a trademark, because the buyer only buys empty shells and there's no soul whose name is worth it。
The phoenix hotel, which invested more than three billion dollars, stopped working after liang yiu's departure and raised the weeds to one man; the zhangqing family, with its relative independence, was on fire, but had moved away from the word "the prince". It's the same man's industry, whether it's alive or not, and the difference is, "there's nothing left to hold on to."。
V. A mirror: smallpox of a man-made empire board
The rise and fall of the prince hotel left a mirror behind all the commercial myths of "personal credibility."。
An empire built on a personal radiant ring is as bright as it shines when credibility is zero — the bricks are still there and the name is dead first. It reminds us that what really crosses the cycle is not a wall-mounted brand or an individual's halo, but a system and credit that can operate independently of a particular person。
On 8 september, 126 trademarks were shot on the auction platform. They used to represent the glory of an era, and now they lie still on the list, like the body of a soul removed。
