In recent days, eight ministries, namely the national intellectual property agency, the ministry of science and technology, have jointly issued the guidance on the full implementation of the national standards for the management of intellectual property in enterprises, the first standard for the management of intellectual property in our enterprises. In the context of popular entrepreneurship and innovation, intellectual property rights need to be both “a flower to climb” and “a pillar to the top”. Now, the convergence of intellectual property rights through the branches and beams is becoming the new catch for “incubation” of innovative genes in firms。
Jiangsu and zhejiang are not only among the highest patent applications and authorizations in the country, but are also the first regions to introduce the national standards for the regulation of intellectual property rights in enterprises (cip), exploring and building on experiences and practices that have led to a consistent system of work and significant results. In recent days, journalists have conducted field visits with research teams organized by the relevant authorities。
Innovative catch--
It's a second line
In the impression of wang zhou, the intellectual property commissioner of nanjing otte electric co. Ltd., there has not been a single time when the company's dedicated work has been raised to such an extent. It has set up a working leadership group, headed by a general manager, which includes technical, financial, marketing, office, intellectual property administration, etc., and has a 100 per cent training rate for ordinary employees of enterprises。
This is a microcosm of the corporate intellectual property regulation (ipr) introduced by local enterprises。
In march 2013, the national standard on corporate intellectual property regulation was issued. The implementation of standards for the regulation of intellectual property rights in enterprises is an important bridge and underpinning in the information age for the overall upgrading of the intellectual property capacity of enterprises and the competitiveness of markets。
“enterprise innovation outcomes need to be protected and standards and systems put in place to drive them. The continuous effort has enabled the enterprise to taste the sweetness of its intellectual property rights, while at the same time improving the business quality and innovation capacity of its entire workforce, which can be described as a `second line' of intellectual property rights.” zhang chunping, deputy director of intellectual property rights in jiangsu province, is a metaphor。
Today, firms are increasingly focusing on intellectual property, but “many and varied” management tends to be painful for most firms。
“the main problem with intellectual property management is centred on two aspects, first and foremost the management of fragmentation. In the iso 9000 management system, there is little normative content for ipr management, processes and systems are based on each department's own functional responsibilities, processes and systems are fragmented, interfaces between each other, and relationships at the top and bottom levels are blurred. Second, management coverage is narrow. In the past, the technical sector was the whole management of intellectual property rights, and the largely unmanageable concepts of the supply, manufacturing, market and marketing sectors tended to lead to such problems as duplicate patent applications and lack of innovation. “intellectual property rights specialists, vice-chancellor of the higher vocational and technical institute of jinjiang, rusuke ping。
In 2010, as a first pilot enterprise, the llc manufacturing company, based on the jiangsu local standard, the corporate intellectual property management code, developed an intellectual property management manual to integrate existing models of intellectual property management in enterprises, with the first intellectual property system to be built within the industry. “as a result of consistent implementation, a regulated and efficient intellectual property management system has been put in place, and efforts have been made to improve the level of corporate intellectual property management in order to maintain a long-term and sustainable competitive advantage for companies in future competition.” ryan, managing director, constantly crewd switch manufacturing co. Ltd., described。
In january 2009, the jiangsu department of intellectual property rights took the lead in introducing the first local standards for the management of enterprise intellectual property in the country, in line with the real needs of enterprises. Since june 2012, the national intellectual property authority has started a continuous pilot project in six provinces and municipalities, namely beijing, hebei, zhejiang, shaanxi, hunan and jiangxi。
“consistency is an important anchor in the implementation of intellectual property and patent strategies.” the director of the enterprise management division of the patent management division of the national intellectual property office, xu junfeng, described the development of the norms as a standardized enterprise intellectual property management system, designed to guide enterprises in establishing a scientific, systematic and regulated intellectual property management system, embedding enterprises into a system that fosters innovative genes and responding positively to the current global intellectual property competition。
The innovation--
Improving risk management
The intellectual property manager of the 3d communications corporation, shen, cannot help commend the enterprise’s intellectual property system. “at the time, the company’s r & d sector had been adept in its operations, often starting research and development without intellectual property access, and often found that another company had applied for patents, leading to a waste of human and financial resources. The cost of research and development has been significantly reduced since the launch of the process.” shen jun described。
In line with the requirements of the corporate intellectual property code, three-dimensional communications begin with improvements in the institutional set-up of intellectual property and the “top-up” operation. “as a result of the introduction in 2013 of a consistent process of intellectual property rights, and after careful discussion by the company, and taking into account the actual situation of the enterprise, it has been decided to place the intellectual property rights regulatory body under the research sector and to take a technology-led role in setting up a matrix of structures that cut across the market, supply, manufacture, sale, personnel, law, etc., in favour of a comprehensive and multi-layered approach to the management of corporate intellectual property rights.”
The management of intellectual property rights is a relatively new area of management in the country, where managers need professional technical competence, legal knowledge, intellectual property theory and methodology, as well as familiarity with the management of business operations, leaving many enterprises facing a shortage of talent。
In response, multi-level intellectual property training is taking place in a growing number of enterprises. “every year, we conduct awareness-raising training on intellectual property management for all employees and new staff, and raise awareness of intellectual property rights for all. Training in intellectual property rights is carried out on a regular basis in accordance with the requirements of the field of operation and of the post, so as to enhance the performance of the relevant sectors, such as research and development, procurement, markets and sales.” shen。
The continuum is not only generating innovative resources but also promoting innovation in business management. In fact, the norms on the management of enterprise intellectual property (ipr) are not static and the standard framework can be embedded into dynamic, adjustable content according to the circumstances of the enterprise. At the same time, the establishment of an intellectual property management system by an enterprise is not a “manufacturing building”, but rather a set-up based on the previous management system。
In their research, journalists have learned that the vast majority of enterprises, following the introduction of the corporate intellectual property management code, have taken full advantage of the operational and integration experience of the iso 9000 quality management system, integrating the ipr management process system into the corporate unified management system platform and enhancing the synergy of the original ipr management process system. Others have integrated intellectual property management systems with enterprise oa management systems。
“the establishment of a system for the enforcement of intellectual property norms has led to the continuous improvement of enterprise risk management, which, in combination with an information retrieval and analysis management system and an intellectual property assessment management system, will lead to a new level of enterprise management construction.”。
The source of innovation -
Promoting the transformation of results
As the intellectual property rights continuum takes root in firms, the genes of innovation follow。
In their research, journalists have found that, as a result of the intensive work carried out, a growing number of business workers are involved in the innovation of their enterprises, which is flourishing in jiangsu and zhejiang。
In 2014, 16 new products, new process research and development and product improvement were completed; in 2014, 126 minor mass changes were made, representing an increase of 57. 6 per cent over the same period, and the conversion rate of patent technology to industry was 90 per cent。
In order to promote the transformation of excellence in science and technology into economic efficiency, enterprises have also developed tangible incentives in combination with their own realities. “the company encourages employees to declare patents on its behalf, and if authorized, the company will award $5,000. If patents are authorized to be used in the actual production of companies and protected by substantive intellectual property, an additional amount of $20,000 to $100,000 is awarded. If the patent is transferred to a third party through the transfer of technology, a percentage of the cost of technology transfer is drawn from the award to the inventor.” mr. Wu kuo-hung, vice-president of dong-hoon technology co. Ltd., suzhou。
A consistent enterprise not only encourages innovation among its employees, but also supports their start-up. In 2014, the pioneer incubator, an innovative pharmaceutical research and development project, was born. “this is an innovative ecosystem that integrates research and development projects, research and development funding, and development of human resources。
“with the experience of more than a year of practical application of the norms, we have found that consistency can indeed strengthen the overall management of intellectual property rights by enterprises, reduce the gaps in the management of intellectual property rights by different types of enterprises, gradually strengthen the transformational upgrading of enterprises, and truly put the intellectual property rights of enterprises to their best use.” seo jun feng indicates。
The relevant officials of the national intellectual property agency (inip) have indicated that the next step will be to strengthen the system of dissemination of standards for the management of intellectual property rights in enterprises, based on greater seriousness and effectiveness in the certification process, as well as the introduction of standards for the management of intellectual property rights in research and universities. The consistency of intellectual property rights needs to be accelerated in the evaluation of major scientific and technological projects by innovative enterprises, science and technology enterprises, research and development centres and research institutes。
“the corporate intellectual property management code system is expected to be integrated into each enterprise's management, as is the case with the iso 9000 quality management system, and to be an important link in the enterprise's credit and product quality evaluation system.” landline media says。
