Since 2026, the bank's branch has been making financial contributions to the public, continuously deepening its awareness-raising campaign on deposit insurance, relying on a multi-dimensional model called “housemaster's office + landscape development”, which is more effective and fully covered, and promoting the integration of deposit insurance information into the community, access to the population and people's hearts and minds, and the creation of a safe, healthy and stable financial environment in the district。
Deep-crop hall positions to create a immersive generalization of propaganda round
Continuous optimization of the design of the office, displaying of the deposit insurance poster on the electronic screens at each of the internet points, and placing of the deposit insurance pamphlet in consultation desks, customer waiting areas and cabinet service windows, will make financial knowledge “visible, readily available and accessible”。
In the course of day-to-day operations, the staff members of the office maintain a mandatory and timely education campaign, combining high-frequency business scenarios such as customer savings, access to funds and account management, detailing the core knowledge points of deposit insurance in plain and plain language, patiently answering common questions of the public, overcoming cognitive errors, allowing a wide range of clients to benefit from easy financial services while fully understanding the bottom-up safeguards of the deposit insurance system, and continuously enhancing the people's sense of security of deposit and financial trust。
Extension of the tentacles, expansion of the landscape, inclusive education coverage noodles
The promotion of “go-out” information services has been sustained, with a high level of initiative, reaching out to the grass-roots population, a precision, geo-smuggling outreach campaign, and a “last mile” of financial literacy。
To reach out to the surrounding communities, to integrate the daily life of the population, and to spread information on deposit safety to older groups and community residents through posters and live question-and-answer interactions. (c) entering the business sector, targeting the group of employees of the enterprise, making the basics of deposit insurance more widely available and helping the working population to develop scientific and sound financial consumption concepts. To reach out to the school for the development of a comprehensive youth finance curriculum, to disseminate formal financial knowledge in a light-quantitative and popularized way, and to help young people build financial security lines. Through multi-scenario, fully-covered regularization campaigns, deposit insurance information is effectively integrated into everyday life and closer to life。
As a next step, the bank will continue to promote deposit insurance as a regular, basic financial service, with a long and persistent record of success. Continuously enriching forms of communication, innovative communication vehicles, broadening the outreach landscape, and constantly encrypting the frequency of advocacy in key areas such as communities, businesses, campuses, etc., to promote regularization and fine-tuning of deposit insurance campaigns。
