With a view to following up on the requirements of the supervisory authorities and their superiors for the deployment of financial literacy and risk prevention activities, and to continuously improve the public's financial literacy and risk prevention capabilities and ensure that people's legitimate financial rights and interests are safeguarded, the branch of the bank of the treasury in luoyang keeps the public informed about the theme “guarding financial rights and interests in order to keep the people well-being safe”. This is done in many places, on many occasions and with a full range of financial knowledge education and education programmes, in accordance with the state's social responsibilities, with a view to promoting the regularization, fine-tuning and civicization of financial literacy and ensuring that awareness-raising efforts are carried out in a meaningful and effective manner。
Web-based, deep-tilled positions regular propaganda
The bank has established a financial education centre based on a network of 189 sites. Using the led electronic screens, multimedia players, etc., the internet sites are routinely rolling financial literacy banners, anti-fraud videos; they are distributing a promotional column in the halls, setting up various pedagogic brochures, strictly implementing the “five”, e-posters are broadcast, posters are visible, dedicated columns are set up, promotional materials are adequately displayed, and counsellors are assigned points. Through standardised, regularized positions, internet site customers are taught at all times, on a hand-to-hand basis and in close proximity to each other, so as to promote the role of the fortress at the front of the site。
Walking into the community, warming up the temperature
The bank has been active in reaching out to communities, close to residents, and carrying out financial education activities in the middle-income communities. Through the issuance of information leaflets, interactive on-site responses to questions, common interpretation of cases, staff members focused on high-profile fraud schemes, such as fraud in the conduct of public inspections, fraud in investment in health-care products, and alerting residents to the safe keeping of personal information, the alerting of strangers to calls and strange links. For older persons with less risk-preventive capacity, the staff instructs older clients to operate mobile phone banks on a one-to-one basis, teaches off-the-shelf functions such as balance queries and subsistence contributions, promotes awareness of old-age fraud and ensures the financial security of older clients, so as to ensure that financial services convey people's temperature。
Deep into the business world
In order to expand its outreach, the bank has been active in reaching out to the urban core business circles and conducting mobile campaigns. In the high-flow areas of wanda square, the grand mall and others, information materials were distributed to visiting citizens and businesses along the street, and in the light of recent cases of high levels of telecommunications fraud and illegal fund-raising, methods of fraud identification, personal information protection techniques and common knowledge of legal financial consumption were easily understood. At the same time, a number of branches of the state are conducting simultaneous territorial campaigns, which are linked and synchronized with a view to creating a high level of financial literacy throughout the city。
Focus on the countryside. Down to the bottom
It focuses on the weaknesses of rural financial education and organizes district branches in deep-tilled villages along the same lines, combining the characteristics of the concentration of market flows and the high concentration of the population in the townships and towns, as well as local and local education campaigns. The branches of ichon and ruyang county, relying on the advantages of rural markets, have focused on the dissemination of key knowledge, such as financial advocacy channels, telecommunications fraud, pension fraud and illegal fund-raising, in the form of focused presentations, live answers to questions, information distribution, etc., in order to expose the various schemes of frauds, fill the financial literacy gaps of the rural population, continue to promote financial literacy in the countryside and promote rural finance education “last kilometres”。
At the same time, in the context of the food acquisition season, the long water town and zhao town trades offices in lanning county have been actively involved in the gathering of food on their own initiative and in the development of site-specific campaigns. The staff are well targeted at food farmer groups, in conjunction with the high incidence of financial fraud in rural areas, detailing methods for identifying fraud in the telecommunications network, prevention techniques, high-frequency scenarios such as food sales by farmers, the storage of idle funds, day-to-day financial transactions, basic financial knowledge such as safe payments, formal deposit loans, etc., to effectively address the financial awareness problems of farmers and protect their property。
Close to the elders, the doctors are able to teach
Iiyang county will meet the financial needs and security needs of the elderly population at the yeuquan township establishment, which has innovatively integrated the “personal clinic + financial education” service. Specialized anti-fraud campaigns are being carried out simultaneously with the provision of public health clinics and welfare services for middle- and senior-aged clients. In the context of the typical scene of deception of older groups, staff members are deeply involved in dismantling telecommunications fraud, old-age fraud and the routine use of the system, hand-in-hand teaching of fraud, fraud and rejection techniques, repeatedly reminding older clients to adhere to the principles of “no trust, no disclosure, no transfer” and safeguarding personal funds and information security so that people's services can provide financial education and effectively raise risk-prevention awareness among older groups。
Post and silver union, building old-age anti-fraud lines
The monzin district branch, in association with the monzin district post company, has deepened police post, social association and collaboration to conduct specialized anti-fraud awareness campaigns for the elderly in the public security and community in the joint jurisdiction. Based on the advantages of multi-faceted advocacy, civilian police officers and bank staff present their case-by-case analysis of various forms of fraud, such as telecommunications fraud against older groups, pension fraud schemes, false proxy operations, detailing techniques for fraud, fraud prevention and financial protection, alerting older residents to the temptations of unknown information and eliminating private transfers. In conjunction with the public information campaign, the content of the campaign has been refined, and the financial safety net for the elderly in the district has been consolidated。
In the context of this campaign, the bank has effectively raised public awareness of financial security through the strengthening of positive and public opinion campaigns, a combination of regular and focused publicity, online and online publicity, a combination of traditional and emerging media, and multi-level, stereotypic and comprehensive information and awareness-raising campaigns. In the future, the bank will continue to pursue social responsibility and innovative ways of communicating financial knowledge to thousands of households。
