[summary] the 2022 national internet law and regulatory knowledge contest, through which the essence of laws and regulations is disseminated in a simple and understandable form, was held. It has also launched the national internet legal awareness platform, a series of videos entitled “université por la paix”, to provide participants and the internet at large with a practical and accessible online legal experience. During the event, 164 million people were reached by the system, with 22,200 people enrolled, nearly 20 million respondents, 1. 1 million by the platform and 200 million by the entire website of the “universal microclasses”. The yun contest is an innovation of integration around five dimensions, bringing together the authority, professionalism and diversity of the legal content, transforming serious legal literacy activities into a web-based general mobilization of online law, creating a new model of legal literacy for “rule of law feature + integrated communication”, which has won the approval of a wide range of internet users。
Main approaches
The national internet law and regulatory knowledge clouds competition, 2022 (hereinafter referred to as the “2022 clouds competition”), is directed by the national networking institute and hosted by the china internet development foundation and hosted by the rule of law network. The 2022 tournament was guided by xi jinping's rule of law philosophy, xi's secretary-general xi jinping's important thinking about the power of the internet, by promoting the rule of law in the network of network cadres, internet practitioners and a wide range of internet users, by promoting a rule of law network, a legal network and a legal internet network, and by creating a favourable environment for the power of the network。
The 2022 clouds competition was held from 1 september to 30 september. At the same time, in keeping with the successful conduct of the 2022 cloud race, the rule of law network has simultaneously created and launched the “national internet legal awareness platform” (hereinafter referred to as the “advocacy platform”). In order to further enhance the effectiveness and impact of the law, the 2022 clouds contest has created a new model of “rule of law and integration” by highlighting the professionalism and authority of the content of the law, highlighting the timeliness and precision of the content of the law, enhancing the usefulness and accessibility of the legal services, increasing the uniformity and coordination of the activities of the law, promoting the integration and innovation of the dissemination of the law, and transforming serious legal activities into a web-based general mobilization of online law and law, providing a popular online philosophies。
(i) to highlight the authority and professionalism of the content of the law. The competition for the 2022 clouds contest, which covered the rule of law concept of xi jinping, the constitution, the civil code, the law on the protection of minors, the law on cybersecurity, the law on data security, the law on the protection of personal information and the regulation of information and information services on the internet, achieved full coverage of the main legal content and highlighted the authority of the law. As the main means of supporting the campaign for the 2022 cloud race, the information platform covers a wide range of in-depth sections, including legal information, classic cases, policy interpretation, sound reviews, industry observations and theoretical research. In addition, a series of videos, “pufamin classrooms”, invited a number of in-service law experts, such as liu xiaochun, an expert of the chinese academy of social sciences, liu yihua, an engineer of the china institute of information technology and chinese institute of information technology, and zhang zhiyu, a professor at the chinese people's university school of law, to bring together a wide range of members of the internet with a large collection of expertise and visual effects。
(ii) highlighting the timeliness and precision of the content of the universal law. In order to incorporate the updated legal content, the 2022 clouds contest was designed to cover more than 200 questions and answers, with a broader coverage, a more up-to-date and more practical topic. The theme of the national cybersecurity awareness week, 2022, which coincided with the theme “network security for people cybersecurity for people”, is in line with the general thrust of the 2022 championship to raise the awareness of cybersecurity and cyberlaw among a wide range of internet users. The aim of the 2022 cloud race is to provide targeted and professional answers to social topics such as cybersecurity protection and management of cross-border data flows。
(iii) enhancing the relevance and accessibility of legal literacy services. The rule of law network has overhauled its advocacy platform and continued to roll out both pc and cell phone pages to provide a more accessible online jurisprudence experience for contestants and the wider network. As part of the “priority of the competition” that has been launched in the context of the dissemination of knowledge points in the competition, the essence of the legislation has been disseminated in the form of a simple question and answer. Nearly 800 articles were published during the event, allowing the participants to compete in their studies and to be promoted in competitions. In total, more than 180 laws, regulations, regulations and judicial interpretations are displayed in the legal and regulatory database to provide the public with practical reference services with detailed information。
(iv) greater uniformity and coordination of legal literacy activities. The launch of the 2022 clouds championship, launched by the rule of law network, started with hundreds of media outlets and mainstream media covering and reproducing it first. The continuous launch of instant coverage of the competition has resulted in a series of disseminations that have grown in geometrical terms to achieve wider dissemination and impact. Online + belowline, local departments are working at the same time, making the 2022 cloud race a cyber hot word。
(v) promoting inclusive and innovative legal literacy. Throughout the event, the rule of law network featured a media-wide matrix platform, such as the web site, mobile phone clients, the rule of law app, official twitter, official shivering, the rule of law daily, integrating means of communication, bringing together a variety of media outlets, such as text, columns, videos and pictures, to synchronize the publication and dissemination of information on the competition and to create a pluralistic, multidimensional web-based dissemination pattern。
In the u. N. S. A. Video, there is also an innovative integration of 3d technology, with a greater sense of virtual characters and dynamic writing. The video was launched on the rule of law network and was launched and promoted simultaneously on multiple short video platforms, such as the shivering, fast hands, station b, 100 degrees, micro-mail video numbers, yoku, microblog and the payable treasure lives, resulting in full internet dissemination coverage. In addition, in order to encourage participants to be motivated, a daily lottery was held during the event, during which 1,500 respondents received an award。
Ii. Effectiveness characteristics
(i) full coverage of internet literacy. The scope of radiation in the 2022 clouds competition covers all parts of the country and involves internet practitioners as well as legal practitioners and learners, and a larger number of ordinary internet users, who are actively involved in competitions and studies。
(ii) the number of respondents is high at almost 20 million. By the end of the campaign, the system had received 164 million page views, with 2. 22 million applicants, and almost 20 million respondents, with a total of 3. 42 million full points。
(iii) over 1. 1 million communications platform visits. During the tournament, more than 3,000 copies of the platform's various versions were distributed, with the platform visiting more than 1. 1 million people。
(iv) there were over 200 million video broadcasts of the u. N. A. Classroom. By the end of the campaign, the total number of video broadcasts in the u. N. A. C. Has exceeded 200 million. The maximum number of individual broadcasts was 12 million and the maximum number of calls was 12,1569. When the video was released on the official microblog of the rule of law network, #internet rule of law microclass # two times on the microblogging list and two times on the microblogging list。
Iii. Promotional values
In recent years, as new ideas, approaches and tools have emerged, the content, form and means of legal literacy have evolved. The 2022 clouds competition provides an inspiration for future legal literacy activities. Legal literacy activities should focus both on authority and professionalism and on the needs of current rule of law hotspots and audiences, while highlighting the rule of law features, in the form of a more accessible audience, a more accessible web-based mix of authoritative, professional and diverse legal content, diverse, multi-dimensional, multi-level, accessible, practical and accurate legal literacy, legal access, and a new paradigm of “rule of law identity + integrated communication”, thus contributing to the emergence of a new society based on the rule of law。
