To be honest, the four words "network operation" sound like "showing posts online, bubbles" and it really doesn't work like that. I've spent more than three years in this business, running traffic from pure content to a small team, and the biggest feeling is that the job of running the network is much heavier than the two or three lines of recruitment for jd. It's essentially..Run the link between the product and the user, run along and outIt's hard to imagine people who haven't done it。
What are the functions of the network operation
I've seen too many new people, and i think that internet operations are just writing, and it's moving, and it's going to be a bad day with the mouse on the back. The actual "publishing" action is backed by a series of issues planning, scheduling, auditing, data tracking, user interaction responses, competition monitoring. I start at 9:00 a. M. Every morning, and it takes me 40 minutes to brush the data boards of the platforms — which ones interact, which channels are going, which ones are going, which ones are going to have to figure out, which ones to push today, which ones to adjust. It's not a postData for decisionI don't know。
Deep down, there's a big part of the network's operational responsibilities. At least two or three nodes a month are planned, landed, reset, from program to design docking, development scheduling, on-line monitoring, and unusual handling. I've been up for five hours for four days11 editions of the campaign pages were changedIt will be finalized. Don't be fooled by the word "operate." it's got a lot of execution particles in it。
How does the network function land
A lot of people ask me how the responsibility for the operation of the network is actually placed in a specific position. My feeling is that you need to figure out what the net you're running is -- the app community, the public matrix, the shivering shop or the private communityEvery channel has a different logicI don't know. I'm on the electric board, and the core of kpi is the store uv and gmv, and all the moves revolve around "pull people in, stay, put them down." but if you do brand numbers, the core indicators are fan activity and volume, and the rhythm is completely different. There's no standard answer, only your plate。
I set myself a dead-end rule when it comes to day-to-day execution: regular "check your duties" every wednesday afternoon. All outputs for the week are classified by content, traffic, activity, and user four drawers, depending on which drawer is empty or clearly light. It's empty. It's off the grid. Over time, you will find that the responsibility for operating the network is not a static list at all, but that it changes with the company stage, the product cycle and even the season. This year, the focus will be on putting out and working together; next year, the focus will have to be shifted to communities and member systems。If you change, you won't be trapped by the word "duty"。
So if you're going to go online, or you're just being thrown into the pit, don't just "do the design and release." i really ask myself, "what are the core issues that i have in hand for this month?" it's clear that the responsibility for operating the network is clear. The rest, it's all implementation。
