Repurchase websiteIn this line, i spent five years in front and back. From the cries of the centennial to the silence of todayBusiness modelOver several rounds. To put it simply, the core is how to make a real turn for cash flows by aligning business interests, users and platforms. Today, the pits that have been stepped on and the doors that have come out of these years are not full。
How do you make a profit from buying websites
The core logic:Users pay small fees for vouchers, businesses get paid for their budget and platform maids。In the early days, people were fighting for traffic, crazy subsidies, losing three dollars each, burning vc money. The surviving sites were subsequently refined by speaking of 30 per cent of the commission, while cutting down low-paying single commodities that were sold only once and specialized in food and catering, beauty and the teaching of high-repurchase rates。
Don't underestimate business maintenance. I was running three b. D. S all over the city, and one family talked about it essentially as a check-up -- you spent 500 on me, bringing in a lot of new customers, a lot of unit prices and a lot of time back in the cycle. The merchants can count, the renewal rate goes up. This is more useful than any algorithm recommendation。
How to control the cost of buying websites
The subsidy was cut off every day and almost all the stations hit the wall. Then we found a set of methods: fixed-cost pressure to the limit, technology to replace self-study with a saas puzzle tool, full outsourcing of warehousing logistics, team control within 20 people and light-loading。
It's not a discount for the user to keepMembership plus communityI don't know. It's a wednesday membership day, it's not hard to push down the price, it's a time-limited coupon for the old user, and it's a daily tour video for the twitter community. Over the past three months, the repurchase rate of older clients has been reduced from 11 per cent to 34 per cent, which is far less than the information stream advertising。
How to find a difference in the buy site
Homogenization is the largest grave in the industry. Two hundred stations all over the city sell the same hotpot coupons, you die or lose your profits. I then led the team to "community group buys and lives." the radius shrunk to three kilometres, with the headmaster split the next day, turning the headman into your bottom line, and the cost of getting a customer is 60% lower than the cost of the information stream。
One more thing, don't be greedy. Catering is better than laying 20 industries. The bargaining power, the time limit for distribution, the post-sales response are all linked to "a narrow but deep". Widening is hard with giants, narrow enough to monopolize in one district。
The business model of the buy-in website, if you say so, has no universal formula. The core is one thing: find the small group of businesses and users that you can serve, and get the experience right. It's done, but it saves money and helps businesses, and it's done。
