Five yearsElectric operatorsFrom the beginning of advertising to now, with a small team to do the whole thing, my greatest feeling is that the way to run is far more than "show and discount." it's called a lot of different things, but it's a lot of things that really land on the ground, depending on the budget, the stage and the target。
Content operationsHow
The content operation is not to make you grind the public domain daily. The most cost-effective thing i've ever done in practice is short video scripts and comment on secondary processing. The user questions, drop points, are assembled into a repository, producing three short items per week at extremely low cost but with sustained exposure. There's a lot of small teams stuck in "i don't know what to write," which is basically not using user voices as material。
Live counts a variant of content operation, but don't get kidnapped by the "divide." it's two, three, one hour a weekLet's sharpen the speech logicIt's much more effective than hard work。
Private operationsHow
The private sphere is not the same as the red pack. It's a real run-throughLabel and layer touchI don't know. I have seen a community fresh shop, where customers are given three-tier orders of purchase, high-frequency users are given new items, low-frequency users are given exclusive discounts every two weeks, and the repurchase rate has doubled directly. It's a lot better than the $9. 9 a day in a crowd。
At the tool level, a simple little program is enough for a company to come up with millions of scrm systems. Small teams don't need them。
Data operationHow
There are three things that you can do: see the funnel, find the breakpoint, do the ab test. I'm used to pulling data on the core link once a week, from exposure to additions to the deal, and the one that falls the hardest is to fix it. There's no need for more sophisticated modelsExcel pulls a visual watchThat's enough。
It's not data tools that many teams lack, it's people who look at data. Even one operation spends 20 minutes a day watching the backstage, 10 times more than at the end of the month。
The three methods are not one or the other. The budget runs the content first, with users settling down and folding the private domain, before all actions are directed when the data capacity is in place. Don't be greedy. First you hit a link。
