Beijing business news (journalist liu yibo chi wei) may 11th, beijing business news reporter from shaanxiSifengWest phoenix inc. (hereinafter “west feng”) was informed that west feng marketing would be divided into three groups. West fengBrand operationsCompany, in charge of the operator's products and wind marketing company; west phoenix wine marketing management company, in charge of the sale of its own products; west phoenix electric company, in charge ofElectrician operationsI don't know. Zhang zhang, chairman of the western feng group, will be the chairman of the three above-mentioned companies, while the financial and personnel rights of the companies are vested in the shares。
According to the information received, the reform has been fully implemented, western feng brand operator has been established, and west feng electric has begun to recruit in public. However, the officer-in-charge indicated that, as the overall system was in the planning stage, internal documentation could not be publicly disclosed. It was noted that this initiative, which has contributed to a greater focus on the creation of core resources, is an important step forward in achieving the "two billion" goal。
In march this year, when zhang was in office, it was clearly stated that west phoenix would take three to five years to achieve the double billion target. In response to this year's brand-building, it was pointed out that in 2019, leading by way of further upgrading brand values and benefits, a core product in an autonomous brand that could embrace western feng culture, values and create good results was created. At the same time, in two to three years, western phoenix has been promoted to become one of the country's high-end white wine mainstream products, further enhancing its brand influence。
The beijing journalist noted that, following the “two hundred billion” target, zhang once again stated at the eleventh and thirteenth trade union congresses of the western feng group that it was necessary to move business from “service distributors” to “self-employment” and to move towards a two-driven business model。
In fact, west phoenix has been more dependent on the development of products in recent years, and has been relatively vulnerable to the operation of autonomous products. Industry has pointed out that for a long time, the price of western feng wine has been largely in the convergence zone, creating some internal consumption problems. The creation of west feng brand operator and west feng wine marketing management, which operate separately from their own brands and operators ' products, may not have a tangible effect in the short term, but may help to further mitigate domestic consumption。
