At the melon production base in leton, the ripe melon is covered with melons. Liu xie
When it comes to melons, many of the first in their minds are melons in xinjiang, which are also grown in the southern part of hainan island, thousands of kilometres from xinjiang. In the autonomous district of east lion in hainan, the melon sheds are inundated and connected to the sea sky. They rotate over three seasons each year, with a cumulative area of 210,000 acres, with a total annual production of 525,000 tons and an annual production value of 2,625 million yuan. Every october to may of the following year, melons account for 85 per cent of the national winter melon market。
Explore improved cultivation techniques
Hainan has no history of growing melons. More than 20 years ago, u myung joo, a farm expert at the xinjiang academy of agricultural sciences, and his team conducted a test seed study on “south migration of the north guangzhou”, using coconuts as a base for soilless cultivation, and successfully planted a new type of melon in sanya. At the same time, experts from the agricultural institute of the province of hainan, based on the introduction of the country's high-quality melon species, have been able to screen new varieties for demonstration and promotion. Since then, the northern melon has really settled in the south。
In the town of fero, lodung county, a small area of sea sand in the early years of the village was dry and poor. Wang bin, chairman of the board of directors of lutung guangwon farmer agricultural tourism ltd., who had returned from the army to his home village in 2000, was impressed by the sand in the sea. “sea sand is suitable for melon growth. In response to the problem of extreme loss of moisture, we have laid irrigation facilities under the sand, while covering the sand with thin membranes to keep the soil humid. The melons that were eventually planted were not only of great variety, but also of colour, texture and evenness, but also of softness, incense and sweetness。
Lutung has repeatedly explored improvements in melon cultivation techniques. July is the end of the harvest of the melon of loddon, and the endless melon shed is already “humanly empty.” “but there's a `planting master' in the village trying to plant the fourth melon.” wang bin said. Following wang bin's guidance, we have seen a rich representation of the village's villagers and the legal representative of lutung's professional farming cooperative, who is busy spraying trace element fat on the fourth piece of melon, which is being tested in the shed. “it is time for the fourth piece of melon, which, if it succeeds, will be able to grow four strokes a year, on average, to be sold at around $3. 2 per pound, which will increase effectively.” the “mega grower” said with confidence。
In a melon seeding base where the rock is rich in about 20 acres, journalists see a melon vine growing up on the shelf, a melon hanging from 50 to 60 centimetres above the ground and leaving only one melon on each of the vines, “this position will ensure that the melon on each of the vines is fully absorbing sunlight, moisture and nutrients, and that the melons are of better quality”。
In addition, in july last year, lutung xinjiang farmer agrotourism ltd. Invested more than $10 million in the construction of smart sheds for studies on water fertilizer integration, soilless cultivation and seedling development in over 100 acre plantations. “this year the melon of the wisdom house is of higher quality and better taste. I hope to produce more green melons." wang bin said。
The village of empty nests becomes the village of melons
“can we grow melons in the south of the sea?” is the most questioning wang bin has heard since he started selling melons in guangzhou. In 2003, wang bin sent five tons of his own-born hammelon to the guangzhou market for sale, but not for sale at first. "the local population is strange, the sea melon? In the face of people's doubts, we tried for more than a month while offering them free food and explaining the natural advantages of the sea's melon species。
“as a melon is grown, there is still some free time per day, mainly watering and fertilization. At the time of harvest, however, it was too busy for five or six hours a day.” the villagers, ishio, said that during the pick-up of the melon, in order to ensure the freshness of the fruit, the workers had begun cutting the melon off the vines at 7 or 8 p. M. The day before the order was made, usually working until early morning, at 6 a. M. The next morning, before the purchase of the car。
“now that the harvest season of the melon fruit in our village is soon over, the village has changed from its first empty nest to its present-day melon village, and the village's families have built beautiful small buildings. There are many young people like ishio in the village, and most of them don't want to go out to work."。
With the development of the internet, telecom sales have become one of the important ways for growers to sell. “our company has also sent specialists to guangzhou to train for live sales, and now we have three shops on the electrician platform that can sell about 10 tons of melons a day.” wang bin said。
“we have a strong price advantage by siphoning our melon from other melon-producing areas, such as xinjiang, thanks to the unique light and heat conditions.” wang bin said that, in recent years, the lutung migua had been popular with visitors from outside and outside the province, and that each winter was a hot commodity for large businesses in the cities of beijing, shanghai and guangzhou。
In the town of fero, some sections of the road are frequently blocked by the explosion of the melon trade. To that end, on 13 february this year, the town of fero established a market for melons located in the bay of dragons, with a daily turnover of up to 500 tons。
High-quality branding to the nation
"rain for rain" and "the king of haminga" are the brand names of the hammelon that wang bin bred. “there is no end in efficiency gains, there is no end in standardized cultivation and management, and there is no end in the upgrading of seed seedlings, and we will grow more quality new varieties that will push the melon brand across the country.” wang bin said。
The formation and development of the melon brand in loddon benefited from the efforts and nurturing of local communities. “we have strengthened our technical guidance, fully promoted the technology of large sheds and green crop control, developed and developed a system of standardized production norms, led the registration of the logo of the melon geography and established an intensive model production base. To coordinate the individual promotion of the original brands by creating a melon association, developing a single promotional poster and advertising on channels such as the oblast. Wong wai yi, director of farming and rural development of leung county, said that market awareness and branding had been enhanced through integrated planning and design of packaging boxes, specialty marketing shops and fast-flash shops to market in a unified visual system. The branding of heavy-quality markets has led to the emergence of numerous melon brands, such as the “smellings for rain”. In november 2021, leung also held a national branding and business launch of lt. 2021, promoting melon products throughout the country。
In february this year, the first geographical marker product protection demonstration areas in the province of hainan were successfully approved. “the market supervision authority will fully implement the requirements of the programme for the implementation of the model district for the protection of geographical marks in the province of meguéan, and will make every effort to promote the development of product standards systems, promote the use of geographical label brands by market owners and strengthen communication and networking with associations, and organize promotional activities to strengthen branding.” according to the deputy director general of the loddon county market supervision authority, huang pil。
“the melon industry is now entering a phase of full-scale rapid development, with annual growth in the area under cultivation, which has attracted farmers from henan, fujian, shandong and zhejiang, as well as large growers, into the country to grow the melon, bringing in many workers. There was a banana building in loddon, and now there are lots of melon villas. In the next step, we will continue to work at the point where new varieties are being cultivated, planted, branded, integrated and marketed, driving the melon industry bigger and stronger.” huang weng, governor of leung county, says. (economic journalist wang wei)
