February 26, south east
“the lilies were very good a year ago, and i planted more than 120 acres with an average net income of 15,000 yuan.” in recent days, journalists have been informed by the president of the yonping district flower association of south ping city and by the opening of a large house of lilies。
“i've made an average of $560 for every lilies, and several lilies in our village earned 2. 3 million years ago.” on the other hand, the head of a professional cooperative called the hanping river, xu yaozhou, is smiling。
In the first month of the spring festival, the yenping flower association sold more than 11 million lilies and produced more than 65 million yuan; in the second half of the spring season, it is expected to sell more than 4 million pieces, worth about 10 million yuan。
Recently, a series of events on the “regional agricultural brand development forum 2023” was held in beijing, and yenping lily was awarded the “china regional agricultural brand 2023 annual case”, again focusing on yonping lily。
Lily is the city flower of nanping city. The yenping district is one of the country's six main lilies, with an area of 12,000 acres. In recent years, ypz has been active in promoting high-quality development of the lilies industry, based on ecological advantages such as mountainous topography, climate temperature and humidity。
Cutter's help
The town of king tai is a core area for the growing of 6,500 acres of lilies。
“the lilies of the town of king tai are grown not only on a large scale, but also on a diverse variety of colours.” the publicity commissioner of the wang tai town party committee told journalists that there are more than 20 varieties of zorbonne, siberia, robina, woodgate, huang tianxiang, etc., which are coloured in red, pink, yellow, white, etc。
The more the lilies grow in the town, the better the quality, the more the technology matures。
The village behind wang tai town creek is the first village of technologists, and the area of lilies in the village behind the creek alone amounts to 1100 acres, which is the first and the third highest in the country. In recent years, the town of wang tai has taken advantage of the origin of the system of science and technology agents by writing scientific and technical papers in the field of flowers。
In the first 20 years, provincial science and technology agents, chen wen-jing, have set up their fields to provide planting guidance to flower farmers. With the help of a group of highly skilled technologists, such as chen wenzheng, the management of lilies in wang tai town has been greatly improved。
At present, the town of wang tai town is mainly growing lilies using three-storey steel sheds, which guarantee temperatures above zero degrees celsius in the winter sheds; and the promotion of the “paddy rotation” model, which helps improve the soil and brings about a new breakthrough in the development of the lilies industry, while keeping the food security floor secure. “we also extend the lilies’ term from around 10 days before to more than 20 days.”。
In recent years, the research and development team of the institute of biotechnology of the agricultural institute of yen ping-yi tofuyan province has developed new varieties of lilies that are in high demand in the market and has collaborated with it in the preparation of a white paper on the development of yenping-yen lily industries; and has set up the centre for research and development of the han-hong root flowers of china, which is jointly conducting research and development projects。
Recently, yonping also conducted a training course on the techniques of “seed engineering” lilies cultivation and travelled to the queen's tai town lilies planting base for on-site teaching。
“as a result of years of effort, flower farmers' farming techniques have largely matured. Currently, our main task is to provide real-time targeted assistance based on the problems encountered by flower farmers. We are also now committed to improving the quality of lilies. For example, by working on the lilies, we want the lilies to look the same。
Industry
At present, the yonping dai town lily industry is headed by a professional, with large-scale families producing flowers, accompanied by cold-chain transport, forming an industrial chain that combines “production-packaging-cold-chain transport-sale”. Behind this is the important role played by yenping district flower association。
In november 2011, the yenping district flower association was established. For more than a decade, the association has been active in serving its members, flower enterprises and flower producers, assisting the government in research, training of talent, information exchange, experience dissemination, etc。
Shanghai is an important consumer market for yen level lily. In december 2020, the association developed and implemented the yen level lily market regulation scheme, which has produced good results in promoting the orderly outside marketing of yen level lily。
In order to encourage more off-site vendors to buy lilies in yenping, the association leased a site of nearly 1,000 square metres and built four cold banks, which were provided free of charge to the purchasers。
In 2020, the association also introduced four electric operators to purchase and sell lilies in yenping, and some local growers sell flat lily through internet platforms such as micro-intelligence, shivering, fast hands, etc., along line and across lines, to expand the distribution channels for flat lily。
“in order to better serve the sale of lilies, we have established a logistics centre. So far, the cold storage of the logistics centre has been activated。
To further strengthen logistics management, the association has promoted the improvement of the corresponding regulations, such as the management of logistics fees; the development and optimization of logistics lines has now opened the shanghai and zhejiang special lines, guangzhou special lines, guannan special lines, fuzhou special lines and air lines, the chinese iron express and the pilot kunming lines, which provide express delivery services to yenpinglai electric operators by sunfeng and post; and the introduction of a flower sales customer information filing system and a customer blacklist embargo to avoid malicious sales default。
The forest sector in yenping has also been active in project support, focusing on the development of leading enterprises: with earmarked funds, it has helped lead firms to build smart greenhouse sheds, which are supported by the “financial plus technology” model and help promote quality development in the lilies industry。
Brand value added
In recent years, the yenping district has continued to raise the profile of the “henping lily”. In 2014, yenping district was awarded the title “the village of lily, china”, and in the same year, yenping lily was awarded the national geographical mark to certify the trademark. At the same time, yenping lily is also a well-known trademark of fujian province, a well-known trademark of nanping city, a “one county, one product” industry, and has been successful in selecting regional public brands for special agricultural products. In 2019, yenping lily ranked china’s regional agricultural brand as the ninth largest agricultural niche。
In addition to events such as the yenping lily festival on both sides of the strait and the yenping lily cultural festival, the yenping zone has accelerated its pace of “go-out” and has actively participated in exhibitions such as the chinese flower fair and the flower fair on both sides of the strait (zhuzhou). At the bi-straits flower fair in 2023, yenping achieved a total of one gold, two silver copper. Of these, lily (el isabella) received the gold prize and lily (sino red) received the copper prize。
The yenping district also integrates the “performance lily” with the recreational tourism industry. In 2017, the town of wang tai yi was classified as the second specialty town in fujian province. Under the auspices of the industry, which is dominated by the lilies, the town of queen's lily combines rural tourism, subsistence vacation and leisure. “the lilies, located in the new pit village of the town of king tai, were made up of abandoned village primary schools, and the lilies-based residential accommodation attracted many visitors to experience and led to the development of the country.” nishumi said。
