The epidemic has given urban people the genetics to grow their vegetables in a flower pot on the balcony. At the moment, however, the bouquet is not a small-scale business, but has developed a very large industry. In recent days, china holdings ltd. (hereinafter referred to as “the guangdong china”), the largest producer of plant-planted vegetable produce in shandong province, has submitted a stock call to hong kong's offices。
According to its book of bid, sight china is the largest producer of plant-planted vegetable produce in shandong province, which was china's largest vegetable-producing province in 2020, with its clients mainly hotels and restaurants。
This company, one of the oldest plant vegetable producers in shandong province, began large-scale production of plant-planted vegetable produce in 2016, producing over 1 million basins annually. China is mainly engaged in the cultivation and marketing of plant-planted vegetable produce, which is planted in and sold in the basin. During the reporting period, its plant-planted vegetable produce consisted of 27 leafy varieties, such as truffles, oilseeds, cauliflowers, rheumatism, cabbage, lettuce, cabbage, scavengers and scavengers。
The main methods of vegetable cultivation in the market today include field vegetable cultivation, hydroponics and pelvis cultivation. The field vegetable cultivation refers to the cultivation of vegetables in the soil, which is the most common vegetable cultivation method in china. Vegetables are grown in hydroponics using water soluble nutrients, while pelvis cultivation refers to vegetable agricultural produce in a flower basin with a nutrient base。
Plant-planted vegetable produce refers to vegetables grown in the basin rather than on the ground. The agricultural varieties of pelvis are mainly cabbage and eggplant vegetables, including spinach, lettuce, lettuce, pickles and tomatoes。
Why plant it in a flower pot? When you pick up a piece of dirt from the garden, it's different from the soil in the usual dishland. - it is a specially formulated organic matrix that is mainly made of raw materials such as cow dung, fungi residues, peanut shells, etc., processed through matching, mixing, high temperature fermentation. The use of this organic matrix enables the plant-planted vegetable produce to achieve the desired nutrition, healthy growth and protection from the risk of pollution compared to the field-planted vegetable produce。
At the same time, the use of closed sheds, together with the application of horticultural knowledge and equipment for pest control, temperature protection, ventilation (and perhaps shade of light), is also needed to create an ideal small-climate environment for pellets and vegetable produce. The whole process of planting plant-planted vegetable produce in china, from raw material procurement to product delivery, takes about 40 to 50 days, depending on the type of vegetable produce being grown and the planting season。
In comparison with traditional cultivation, plant-planted agricultural products have many advantages, including lower costs, land conservation, higher productivity, higher quality and inertia, but also higher requirements for cultivation and management. The planting of potted vegetables in recent years has also contributed to the scaling up of related industries。
According to the froster sullivan report in the china stock book, sales of plant-planted vegetables in china increased from 63 million in 2015 to 221 million in 2020, with a compound annual growth rate of about 28. 5 per cent. China's total sales of vegetable-planted agricultural products were less than 0. 1 per cent of total sales of vegetable agricultural products. In 2020, about 72. 0 per cent of plant-planted vegetable produce was sold through wholesale channels. At the same time, the proceeds from the sale of vegetable-planted produce increased from rmb 800 million in 2015 to rmb 3. 521 billion in 2020, with a compound annual growth rate of about 34. 5 per cent。
From the business data disclosed by the company, china gained $117. 5 million in 2019, $121. 4 million in 2020 and $154. 9 million in 2021. During the same period, māori earned $5,927,000, $5,577,000 and $6,8947,000 respectively, while net profits amounted to $44,328,000, $47,837,000 and $54,929,000 respectively。
There are three planting bases for vegetable-planted produce in china, including the lacey base, the sian base and the dalian base, with a total area of approximately 43. 43 million square metres. The company's planting base consists of 143 huts with a total construction area of 150,000 square metres。
In contrast, in terms of the share of proceeds in total proceeds, the lacey base remains an absolute base with a share of proceeds of 90. 5 per cent in 2019, 87. 1 per cent in 2020 and 91. 2 per cent in 2021。
Based on the location of the planting sites, the main market for sales in china is shandong province, xian city and dalian city。
The company's products are promoted and marketed under the core brand of “scientific agriculture”, including 27 plant-planted vegetable agricultural varieties. In accordance with industry practice, the company sells its plant-planted vegetable produce mainly through a network of distributors in china, resold by distributors to more than 1,000 customers in shandong province, xian city and dalian city, most of whom are hotels and restaurants。
Data show that corporate distributors accounted for 98. 5 per cent, 99. 7 per cent and 100 per cent of proceeds in 2019, 2020 and 2021, respectively. Further, most of the company's revenues originate from five major customers and the company relies on its main suppliers. In 2019, 2020 and 2021, the revenues of companies from the five major distributors were 70. 1 per cent, 56. 1 per cent and 66. 3 per cent, respectively, while the revenues from the largest customers were 18. 7 per cent, 15. 3 per cent and 16. 3 per cent, respectively。
The entire market for plant-planted vegetables and agricultural products is also highly fragmented from the current pattern of competition。
In 2020, there were between 1 and 2 million vegetable producers in the market. In terms of production, no single vegetable producer accounts for more than 1 per cent of the total market share of chinese vegetable and agricultural products. In 2020, china's earnings from the scenic sale amounted to rmb 121 million, accounting for less than 0. 01 per cent of total sales from chinese vegetable producers. At the same time, in 2020, china's market for plant-planted vegetables was highly fragmented, with thousands of plant-planted vegetable producers. In 2020, china gained about 3. 4 per cent of the total sales revenue from chinese plant-planted vegetable producers in china, which was $121 million。
Although china is already the largest plant vegetable producer in shandong province in terms of sales earnings, in 2020 there were over 500 plant vegetable producers in shandong。
At the same time, the company's future direction towards market expansion is in beijing and the gallery。
The book shows that consumers have similar dietary habits due to the relatively low rate of penetration and future growth of vegetable pellets in beijing, the gallery market, and the geographical proximity to their existing markets in shandong province and dalian (all located in the north china region). Given the low market penetration rate and the similarity with its existing market, the company considers beijing and the gallery to be the appropriate market for the expansion of plant-planted vegetable agriculture。
As a result, while preparing to set up a planting base in the gallery, it has also begun to identify and identify potential local distributors in beijing and the gallery for a marketing network. On the last practicable date, the company had entered into a non-legally binding letter of intent with two potential distributors in the gallery and a potential distributor in beijing for the distribution of its horticultural produce after the start-up of the new plant. According to the letter of intent, the distributors indicated their intention to purchase a total of 950,000 pellets of vegetable produce in 2023。
