Planted vegetables provided by an agricultural enterprise are easy to grow and soilless。
Vegetables are fresh and healthy and slowly walk to the family table。
A picture of oxie by the company visited
Growing food is the love that lies in chinese dna。
In recent years, the growing popularity of pellets has been accompanied by a greater focus on health and the return of “fields and gardens”. The “micro-basin view” of $10, $20 and even $30 in a single basin meets people's multi-dimensional needs for food, observation, leisure, affection, etc。
The grand river newspaper whip video reporter learned that henan had a long-standing track for agricultural enterprises, set b-side catering and c-end families. Although the market is small in henan, it has its unique place。
Aim at catering and family, henan basin vegetables enterprise, “dual layout”
“at or near october, we first launched a 100-basket, and soon it was sold out.” and the market manager of the intelligent technology company, inc., was anxious to say. Founded in september 2020, the company is responsible for planning, designing, building, consulting, marketing seedlings, vegetables, agricultural technology software development, mechanical equipment, etc. This batch of 100 potted vegetables, which was launched in october, was sold mainly through staff friend circles。
In henan, there are also a number of food and family “dual layouts” agricultural companies, such as henan's heavy deterrestrial eco-agriculture co. Ltd. And henan's green source ecological vegetable engineering co. Ltd。
“the company has four bases and sells 5. 6 million basins annually.” wang zhiqiang, the technical director of henan mande earth eco-agriculture limited. It was described that the plant's potted vegetables were based on soil-free cultivation patterns, with soil selected for feedstocks such as earthworm dung, the importation of coconuts and fermented organic fertilizers, which were scientifically proportional. At present, its products are targeted mainly at high-end restaurants and households, mainly in zhengzhou and xu chang, with a variety of kale, purple oil, fish and grass, violet, purple and sunflower, and heartbread。
“the first production of a potted vegetable is based mainly on health considerations, in the hope that henan province and the nation as a whole will be given comfort, green and healthy plant food.” presentation by the founder of henan green source eco vegetables engineering ltd. The plant's pelvis, which uses local resources for the consumption of bacterial slag to ensure nutritional soil safety, has been certified green and organic. At present, there are two main distribution channels for its products — catering and home。
With the exception of high-end restaurants, medium-end, affordable meals also use potted vegetables
What about the sale of potted vegetables at b
"we provide some high-end meals." wang zhiqiang said that the health philosophy advocated by the plant vegetables was consistent with the high-end diet and more acceptable. According to yang tsing, a food cooperative at henan co-operation co. Ltd., the restaurant is located in xu chang city, with a per capita consumption of between $100 and $150. Bottled vegetables are a major feature of the shop, with the highest levels of human activity in the rags。
The shop also has a display area with potted vegetables, which gives customers a clear view of the food and a unique view of the shop. She stated that, while it was true that the price of pellets was higher than the market price, as people increased their interest in health, coupled with a higher desire for experience, many customers were willing to pay for them, “more fresh and healthier as the core demand point for many customers”。
In addition to high-end catering, henan green source eco vegetables engineering ltd. Also serves a number of medium-end and peace-priced meals. In his presentation, chongtao, for example, based on the wishes of the client, the consumer can choose the various baskets of vegetables on his own initiative, which can be taken for food after cleaning at the site. Some dumpling shops are also its customers in the flat-priced restaurants, and chong chong says: “although the costs of pelvis are high, the losses are small, many of the dishes are calculated and the costs are not much higher.”
Households are still under-consumption, mostly driven by middle and young people
There has also been an increase in the number of clients from families at the end of c who purchase potted vegetables. “the potted vegetables are much more fresh and healthy, and that is why i chose them.” mr. Zhengzhou said, mr. Ren is a client of henan's mandhe landed eco-agriculture company ltd. According to him, the price of the plant vegetables is typically $20 per basin, although it is more expensive than the market, but he feels that the value of the sex price is high in a multidimensional manner。
First, health is first, and the potted vegetables are more comfortable to eat, which cannot be measured in monetary terms; secondly, the plant vegetables are less consumed, what they want to eat and how much they want to be picked directly from the basin; and, in addition, there are many “hidden values”. Mr. Ren said that, in addition to vegetables, businesses offered such services as planting tools and techniques, which greatly benefited their sons in primary school. Every time a school organizes a labour plant, the son acts well. In the course of this process, the son's ability to observe has also been improved, and the writing of subjects such as vegetable growth journals has become easier and more lively。
The head of the firm, and also the chief of the firm, lu, said that many parents also said that when vegetables appear in the form of pellets, they inspire the curiosity of the children, who not only prefer to eat them but also to observe them. At the same time, some families also use potted vegetables to glorify the environment, without a view。
“in addition to being fresher and healthier, the potted vegetables satisfy one of the people's `fields', which is also an important factor.” mr. Chen, citizen of zhengzhou, said。
In interviews, journalists found that the domestic consumption of potted vegetables was mostly driven by middle-aged youth. At present, in the area of household consumption, horticultural vegetables are still consumed in small groups, and the economic capacity of this group is generally good。
The catering end is still the backbone, and household consumption takes time
According to zhengzhou zheng zheng zheng horticulture expert, the market for potted vegetables in henan grew in around 2014, with a number of related agricultural enterprises in the middle, and now in the zhengzhou zheng zheng zheng horticulture field, there are 20 enterprises。
“from the market point of view, b meals are growing faster than c households.” first, in terms of price, consumers who go to restaurants are less sensitive to value added and, therefore, are more receptive to pelvis. In particular, consumers of high-end restaurants have a higher appetite for fresh, healthy and experienced。
In terms of household consumption, while there is a growing emphasis on health, more and more people are returning to their “fields” and the economy on the balcony has been the highlight of these years. However, household consumption of plant-planted vegetables will take some time to develop, limited by levels of economic development, consumption capacity and consumption perceptions, and consumption habits.” at present, in henan, the area is indeed only small-scale consumption, and plant-planted vegetable enterprises survive on the basis of household consumption alone, most of which are based on catering. Rongchang said that this information had been confirmed in agricultural enterprises engaged in the field of potted vegetables。
In this regard, it was also suggested that plant-planted vegetable enterprises, while selling vegetables to the c end, might enrich their marketing practices, such as a number of henan enterprises that are engaged in plant-planting vegetables, are also selling planting facilities, planting seedlings and providing consumers with the corresponding knowledge, technical support and “a wider population and greater demand in this field”。
“for plant-planted vegetables, the market for catering is expected to be larger over time, and families are expected to produce more ideas and scenes and to continue to reach people's way of life.” rin climbs to conclude。
