"any fruit can be sold four seasons a year?"
In 2016, after several years of work in guangdong at age 26, ho-jung learned to read the central document. The line “accelerating the modernization of agriculture” was quickly translated into the above question in his mind。
This subconscious reaction stems from the fact that he was born in guangxi, where the fragrance of fruit flows in the air。
Pineapple honey! The result of this instant search is like a guidance of fate, with him in hot blood, en route to the land of strange tropical fruits. Until then, he didn't even know that hainan was one of the main producers of pineapple。
For the first time in his life, guo, a 26-year-old jiangxi, ate pineapple. He was initially rejected by a large winter melon and a serene skin, but he couldn't shut his mouth at all because he was enthusiastically grabbed by the thick and dry fruit. At the same time, he could not tell the difference between pineapple honey and durian honey, but only that it was a high-end fruit, “a small box of dozens of dollars in the supermarket that the average person could not afford”。
Just removed pineapple from the branch, and the white fruit and gel came out. Photogram
In the late 1980s and early 1990s, along with a series called "come to the ends of the earth" , the north and south of the great river, the gold-seeking dream attracted “100,000 people to come to the south of the sea”. As time entered the fourth quinquennium of the twenty-first century, the inland electricians developed a passionate and courageous hainan, and a new generation of “backwaves” began to try to sell fruit on the internet。
On-line sales of hainan agricultural products jumped from $600 million a year ago to $6 billion in 2014, achieving an alarming breakthrough of “ten times a year”. This is also an important starting point for pineapple from the tropical fruit king。
The most spelled fruit
High-end fruit
From the moment we set foot on hainan island, it became apparent that this was one of the most profound misunderstandings about pineapple。
This “willing” plant, which is planted on the sidewalk and in the courtyard, is very simple, and seeds grow wherever they are thrown, and thrive without careful care. According to heinan province, shi agriculturaliya, pineapple honey was distributed mainly in the red lands of mount joan, wenchang, tunchang, summae and dingan during the early stages of liberation and is now scattered throughout the island from an altitude of 16 to more than 1,600 metres。
The annual average temperature of 22-27°c, the annual light of 1750-2650 hours, the light rate of 50-60 per cent, and the unique climatic temperature conditions create unique conditions for the development of tropical fruit agriculture in hainan. As early as the end of chiang dynasty, there was wild pineapple on hainan island, but there was a lack of garden planting, and the variety was simple and low; it was only at the beginning of the last century that pineapple became one of the growing cash crops. However, due to closed traffic and difficulties in accessing the island's vegetables and vegetables, the island's fruit is largely self-sustained。
Today, pineapple honey, which is widely grown in hainan, is the malaysian 1st species, successfully tested from malaysia and thailand in 1999 by the state western union farm in hainan province, with the advantage of being “quick and cost-effective” and planting four seasons of fruit for 18 months。
It's hard work, it's a shock. "i've never seen any more fruit than pineapple." in other provinces, a year-old fruit is “working hard”, but raw, high-yielding pineapple honey can last the whole year and hangs on to a three-and-a-half-pound “king of fruits” and hangs on five-six at a time, “none to eat”。
The pineapple of the sea, with its rapid, long and productive characteristics, has the blessed meaning of “many sons and daughters”. Photogram
A lot of locals say, "pineapple has a big heart, both inside and outside." the fruit itself says that pineapples can be cooked; the seeds are as big as olives, and the wood is hard and the termites are not close enough to make the best building and furniture。
"it's a shame that you didn't sell it." when ho was first in hainan, pineapple honey continued to be sold under the line, some of the fruit was sold across the country, after being processed by the merchants, and the meat was stripped out, loaded into a fruit box, priced at a fine price, in a cooler display; the vast majority of the small fruit was processed as pineapple dry or fed directly to livestock
It's also about pineapple's personality. The size of a large body determines that it is inherently a “social” type of fruit that needs to be eaten together; moreover, ununderstanded pineapple, once shown by the truth, can be powerful enough to dissuade many “smellings”. But pineapple, pineapple and pineapple, luminous and luminous, looking at the high end and at the high end。
More than that. At the time, the first pineapple kilometre was blocked. According to shen, a fruit dealer at the henan excavator market in 2015, the price difference is at least 0. 5 kg as long as pineapple is imported from the ground into the market because of the inaccessible flow of information。
“we want the whole country to eat pineapple!” is the “ambivalent ambition” of many new farmers at the time。
"sweet" battles
In early 2018, kwok faust smelled pineapple in the middle of the war. He had run a lot of electrical projects。
He's in partnership with ho-jung, one on the pipe, one under the pipe, one in charge of the operation and one in charge of the source. On their body, they're skinny and fat, and the only thing in common is that their skin is not white. "we lively perform the growth of pineapple, draw first, then grow long, and the consequences are softer and darker, which is ripe, ha ha."
Every mid-august is one of the times when pineapple is widely listed. In the clear morning, when the pineapple is cut with a long knife, it falls into the arms of the fruit-farmer, waiting, and is stacked to the side of the road, waiting for the big truck that came to collect it. In many parts of the north of the country, however, villagers who sell pineapple have a lot of burdens and a few stalls, and long battles have been held in front of the village's buying stations。
The pineapple, which is like a oxen's belly, is piled together and waiting to get in. Photogram
This is the starting point for pineapple, the next journey, full of challenges. Over the past five years, the fruit merchants who survived in hainan have been baptized by at least three major wars。
First, typhoon. Typhoon is the “natural enemy” of pineapple and causes devastating harm to it. To keep the fruit trees alive, the fruit farmers have to bear the pain of cutting off the branches; they need a year or two rest to regain the fruit。
“there was a typhoon in the previous two years, and the cargo ship was suspended without prior notice. Several of our cars have been on the dock for three days, and the guests have received them and found a huge amount of decay.” he was struck by the subsequent series of after-sales complaints telephone calls that directly called several of his uniforms。
Second world war, war logistics. Pineapple is not allowed to fly, but only by boat, as a catalyst for ripening fruit. In the past, however, the speed of the vehicles, the small number of cargo ships, the logistics cost, and the cost of freight per kilogram was one and a half; and transportation was not guaranteed, often under pressure, and the situation was alarming. “in the first two years, we were generally pulled to guangxi and shipped from there, with $0. 6 per kilogram.” guo fausheng said。
In recent years, as hainan e-commerce has continued to develop and local logistics facilities have improved, hainan pineapple honey has finally gone so far as to “seek delivery” in guangxi. According to kwok fausheng, “the delivery price fell by as much as 60 per cent after henan island's nuts came up two years ago”
In world war iii, the industry struggles against value for money, behind which is the combined operational capacity of new farmers. “for electricians, pineapple is a very challenging fruit. In the summer, they are afraid that the fruit will be ripen; in the winter they are afraid of the disease; and in the rainy days they will suffer. The resources, the passenger service, the operation, the storage of the four large plates, if one is not controlled, the whole plate is lost.” shen said。
Ho-jung and guo fao-sheng are struggling with many battlefields, with the country's largest agricultural product on a platform. Following the “mixed-up” of the operating model, they now use the direct-origin model: on the one hand, the “sweet” demand of the mass is aggregated through the platform; on the other hand, they work with more than 700 fruit farmers in sanya, chuzhou, manning and wengchang to harvest early in the morning, to leave the land, to go directly to the water line and to be delivered at short notice that evening。
In the morning of 1 august, the farmers were busy harvesting mature pineapple at a base in ponglai town, wenchang city. Photogram
“this pattern, because of the short path, saves two points (per kilogram, down) for warehousing and five cents for sale; the single increase saves two points for delivery. That's how cheap beauty is made." as he is saying, next steps, they intend to secure orchards and further consolidate the advantages of the resource block。
Pineapple is free
In the vast waters of the sea-south tropical agriculture, young and new farmers are ferocious, with the common result that the once-settled pineapple is accelerating to penetrate the prosperous domestic market。
“in the first two years, our monthly order volume was usually 100,000 plus; this year, 10,000 units a day in a single boom, and 2,000-3000 single/day in a compressed order.” guo fausheng believes that this year's pineapple honey has been in heat and has not been available for the rest of the season, “the peak order is more than 200,000 units a month, more than double that of the same period last year.”。
On 17 august, the third edition of the festival was officially opened, and it was understood that much of this year will build on the previous two editions of the festival, focusing on oversubsidization of the country's high-quality agricultural areas and geographically marked agricultural products through “billions of subsidies”, helping to create high-quality brands of agricultural land in the major agro-regions and increasing the visibility of geographically marked agricultural products。
“this is a good opportunity for hainan pineapple,” he successfully signed up at the first time, and has been able to mobilize supplies of 6 million pounds per month in the provinces of kanzhou and wengchang to support the upcoming three-month boom season。
Mr. Pan, a farmer who started growing pineapple from his parents, said that, in the past two years, hainan had not been affected by the typhoon, and the pineapple harvest had been fruitful; and the higher the price, the more the farmers had been able to sell it before, the more the farmers had taken the seeds this year. "it's all decided that this is the year of pineapple."
The year will be the year of pineapple in hainan, with a smooth wind and an expansion of cultivation. Photogram
Dr. Sulanci, institute of fragrance beverages of the chinese academy of tropical agriculture, presented in his lead paper, " the status and trends of research on the production of pineapple cultivation in china " , which currently covers more than 10,000 hectares, the vast majority of which are located in hainan, has developed a scalable commercial plant with an annual production of over 150,000 tons and an annual production value of about 2 billion yuan。
The price of pineapple is also becoming increasingly pro-people as production rises. In the first two years, a “sweet bomb” moved at hundreds of dollars; today, more than 20 pounds of net fruit, at a cost of less than 50 dollars, is added to the 100 billion subsidies for the festival. More and more people are free of pineapple. This has also led more people to try this "good luck in the south."。
“pineapple honey is a fruit with a particularly high rate of return, in one case the child likes to eat; in the other, it brings its own social attributes, and colleagues and friends can take turns buying and eating together.” guo fausheng said。
The pineapple is in the ring, the pineapple branch, the san amango, the oranges, the kamikaze kamikaze ... Is this still far? With the support of the free-trade port policy and the electrician express vehicle, the tropical fruits of hainan are making our lives increasingly sweet。
(this is all available in china
