The country's geographical marker was captured in 2025, with 350,000 acres producing 1. 43 billion yuan a year, and 27,000 households in a south-east phoebe mountain districtFarmers ' revenues$176 million, how the hell does that go from planting to exporting
The method of organizing the base
The chumbe county advanced the "father enterprise + cooperative + farmer" model, with 12 processing enterprises, 16 cooperatives and 28 business owners jointly drawing up 4 green development blocks, forming a cluster pattern of 10,000 acres of demonstration areas plus 1,000 acres of demonstration tablets and 100 acres of demonstration point. Farmers who take their share of land and labour, benefit from the guaranteed income and earn a share of the share, and are able to earn wages at the base, making two real profits in one place, with the degree of organizationalization ahead of south-east phi。
More than 200 scientific and technical missions have been set up in the districts, with a permanent field presence, with 2522 technical trainings conducted each year, to put good breeding, good practices and good practices on the ground. The application of fertilizer pesticides in the demonstration areas decreased by 10 per cent, the rate of fertilizers decreased by 25 per cent and the acre production of dry pepper moved steadily up. The basic work of planting is solid, and the bottom is good for processing and branding。
Agricultural research and development has pushed up the ceiling
In collaboration with other institutions, such as the provincial agricultural institute, chubei has established 101 acres of pure expansion base, testing more than 60 new varieties each year and selecting eight highly resistant and high-yielding cupicorns. Acres of dry peppers are produced at the ground bridge demonstration base, which is nearly five years high. The production ceiling is the highest when the varieties are selected, and this is the most central part of the factory technology in chubei and the key to the gap with the surrounding production areas。
The planting end promotes green models such as hot peppers and legumes, mechanized membranes and water fertilizer integration, and explores the process of drying peppers to prevent bleaching and to reduce post-harvest losses. The 374-acre standardized nursery centre is accompanied by a water fertilizer control and pest monitoring system, and the networked technology is managed to every plot of land, with controlled data from seeding, seeding to harvesting, and management accuracy is much more detailed than traditional crude seeding。
The processing line turns pepper into a high value added product
130 acres of high standard nursery, 2 dry lines, 2 processed water lines, and 1 spicles extraction line have run, with a conversion rate of 35 per cent for pepper processing. Instead of selling only fresh raw materials, the product developed more than 100 series of peppers, spicy oils, spicles and spices, selling more than $80 million in processed products in 2024, of which 2476 tons were exported and value added was not at all the same level as pure raw materials in the faraway korea and north american markets。
The sale of raw materials to the direct sale of products has generated thousands more per ton of pepper, and the processing chain has been lengthened. The purchase price obtained by farmers is more stable and is no longer held hostage by the price of the pepper season. For 12 processing enterprises, stabilizing the supply of raw materials with their own production lines, bargaining power is not comparable to that of small workshops, and it is more reasonable to allocate money from planting to the end of the chain。
The cold chain network's down from 25% to 8%
The county-based consolidation project funded the construction of district-level cold-chain assembly centres and village-based cold-storage depots with a network of "1+n" cold-chain networks with a storage capacity of 12,000 tons. The consumption rate of fresh peppers was reduced from 25 per cent to 8 per cent, with an additional value of approximately $1,200 per ton. In the past, a carload of chili had been sent to the city to rot in half, and now it's taken two to three hours to get into the freezer, and it's safe and the end price will naturally go up。
The cold storage of the field is a few kilometres from the site of production, saving the window of time when the long-distance transport was stale and sunburned. Farmers don't have to go to the early market to wait for two or three days to make their choice. The cold chain has opened up the sales radius, chubei chili is able to stabilize supplies eastward and westward, and downstream vendors are more comfortable with orders from electric power platforms and are no longer subject to food-cycle cards。
The national geographic has dug up the sanctuary for chili. River
In april 2025, the "choubei chili" was recognized as a national geographical marker protection product and, with organic certification, the branded moat was dug deep. The whole county runs a "one-size-fits-all" retroactive management, so consumers can see which land, who it is, what kind it is. Channels are willing to offer a premium for geo-marked products, and brand values are directly reflected in the final sale price and are not false。
Underline, a direct sales window was set up in the north, and online electric operators broadcast live, with sales exceeding $8 million in 2024. The brand premium is not based on slogans, but on geographical indications endorsed with traceability systems, and the word "chubei chili" is itself a price anchor. Consequencing chili festivals have also saved up the reputation of the consumer, with yunnan chili, largely ahead of chubei。
Spicy culture hit the panther 5a view
In chubei, chili viewers and pick-up experiences are included in the tourism industry, with the organization of annual chili festivals, which receive over 100,000 visitors a year. Tourists are playing in the pussian black 5a view area, going to the pepper culture area, going to the pepper food street, turning "spicy" from produce to consumption. The chili industry and the mandarin have found the cut, and tourists spend more than half a day。
Tours have hot peppers, peppers have to feed, and they form a closed ring. Twenty-seven thousand farmers worked at the base and received a bonus, and during the season they were able to sell products around them, earning an extra leg. For chubei, chili is no longer just agriculture, but a complex industry mixed with the manga, and the risk of a single crop eating in the sky is diminished。
What's the most painful thing to do with your chili? The comment section was able to talk and find it useful to make a compliment and forward it to the friends who were planting it。
