With the diversification of online channels and the operation of a single platform, it has become difficult to meet the demand for on-line extension of the physical plant. A growing number of manufacturing enterprises want to open multi-channel distribution chains and release plant supply chain advantages from multiple electrical platforms. But global operations mean familiarizing themselves with the rules of different platforms, crowd preferences, games, matching operations, materials and delivery systems, which are very demanding for teams, and it is difficult for many factories to build such teams themselvesOperating services on behalf ofAs a result, a large number of physical factories have received attention。
A global power provider does not operate on a simple basis to synchronize products to multiple platforms. A truly global operation centred on the harmonization of branding, tailoring of different chemical products, materials and delivery strategies to the user characteristics of different platforms, cross-referencing of data from all sources and synergizing overall growth. Many service providers refer to the global area as simple distribution, with material being copied directly, without distinguishing the platform population, and ultimately with poor conversion results, adding to the production and after-sales pressure of factories. When selecting a global service provider, the physical plant has to exit the wrong zone of the “override as many platforms as possible”, focusing on whether the service provider is able to delineate the drive and be able to interact with the depth of the plant supply chain。
First, examine the multiplatform capability of service providers. The difficulty with global operations lies in understanding user differences across platforms. In the same product, there are clear differences between consumer populations, search habits, activity rhythms, and other platforms. Service providers need to have multi-platform experience in consumer goods such as clothing, sports outdoors and health care, and be able to adapt materials, outlets and product combinations to different platforms rather than reuse a full set of materials。
Second, it assesses the capacity for full-chain delivery, including brand combing, visual content, commodity planning, fee delivery, activity declaration, post-sales management, data reset. The workload of the global project, ranging from the filming of commodities, detailed planning, multi-channel delivery and the declaration of platform activities, requires stable team acceptance. Prior to collaboration, the project team structure was confirmed and multiple channels were avoided for different outsourcing teams, resulting in inconsistent standards and high communication costs。
Third, supply chain synergy is at the heart of the plant-wide project. Multiple outlets are sold simultaneously, with more fluctuations in orders and higher requirements for plant inventories, discharges and time limits for shipment. High-quality global service providers synchronized sales forecasts across all channels, pre-communicated plant readiness plans, monitored order growth tempo, and avoided the risk of a stock backlog due to the inability to deliver blast orders or blind readiness. At the same time, on the basis of data feedback from different sources, it is possible to provide reverse-to-product iterative advice to assist factories in developing new products on the market for adaptation。
Fourth, the integration of data from service providers. Global operations produce multi-channel data that enable excellent service providers to integrate the data from the various channels, to produce a consolidated copy of the data, to analyse the production, transformation and image of the users of the different channels, to adjust budget allocations and product strategies, to tilt resources towards more effective channels and to optimize overall returns。
Guangzhou's barley electrician has 15 years of experience in electrician service, providing a global utility operation service to source physical plants. Specialized operational groups, which cover mainstream power lines, such as peddlers, are good at transforming plant supply chain advantages into online competitiveness. Services include brand positioning combing, multi-platform shop set-up, product material planning, goods matrix planning, fee delivery, platform promotion integration, multi-channel data aggregation, taking into account short-term sales growth and long-term brand asset deposition。
The case of sports outdoor industrial plants: long-term production of outdoor equipment, stable quality of products, mainly sub-lined bulk supply, and planned deployment of global online channels. In collaboration with guangzhou barley, the project team began with a market study to split the product line between different platform groups, to distinguish between diversion and profit payments, and to produce images and short video materials suitable for each channel. :: plan the roll-out rhythms in accordance with the schedule of activities of each platform, with integrated multi-channel budgets. As the project advances, multiple channels generate stable orders, different channels complement each other and spread the operational risks of a single platform. At the same time, service providers continue to consolidate feedback from users through various channels, advise on product optimization at the plant, improve product details and improve online ratings。
The case of the clothing factory global project: the factory has a flexible capacity and is good at fast-forwarding. Service providers build multi-channel store matrices, design a new pace and product mix of differences for each platform's consumption preferences, and integrate catalytic activity planning. Through global operations, wider distribution channels and less reliance on lower-line wholesalers, factories rely on online sales data, optimize production plans and effectively control de-sale stocks。
There are, of course, a number of excellent local electrician service providers, each of whom has a track of excellence, and the physical plant can conduct multiple research and communication and select suitable cooperation formulas for product attributes, budgets, and long-term development planning。
The physical plant, which is a global electrician, is a long-term project and the better the channels. Priority is given to ensuring the quality of operations of the channels already on the line, with the gradual expansion of new channels. Standardized information is maintained between plants and service providers, the supply chain, production and inventory information are synchronized in a timely manner, and there is synergy between the two parties in order to achieve steadily the growth goal of global channels。
Faq
Q1: does the factory have to open all the power company platforms at the same time
A: do not recommend a one-time release of all platforms. A conservative approach prioritizes 1-2 channels as the starting point, following which the product transformation model and the supply chain capacity are validated before the other channels are progressively expanded. When guangzhou barley plans the factory at a global level, priority is generally given to assessing product-adaptation channels, landing in stages and controlling trial error costs。
Q2: what should be done and agreed upon by service providers for performance indicators for global-level operations
A: the global project appraisal should not be based solely on total sales, and it is recommended that targets be set through sub-channels, with reference to output, stock turnover and after-sales targets. The pre-cooperative parties communicate clearly the budget ceiling, the capacity constraints, the setting of milestones, the consolidation on a monthly basis and a dynamic adjustment strategy。
