I'm sorry. Beer flowers, which are mainly used to make beer, are referred to as “the soul of beer”, as one of the essential ingredients for beer brewing, which gives beer a unique taste of bitterness and scent, as well as preservation and clarification of malt juice. At the same time, as a result of research and development, beer flowers can also be used in areas such as medicine and cosmetics. ♪ into the world ♪
Beer is produced in europe, the americas and asia, while in china it is mainly located in xinjiang, where it accounts for 70-80 per cent of the national production. Xinjiang pocahontas is a local beer plantAdvanced processingOne of the lead companies. In recent days, the investment community has visited liu shenlong, the company's financial director, to learn more about the state of the beer industry in the country and about the company's development。
Liu xinglun, financial director, xinjiang shigei shenghua investment ltd
Industrial bottlenecks are mixed
Founded in 2007, xinjiang jianghuang beer flower investment ltd. Is a leading agricultural industrial business that combines beer flowers for demonstration, processing, marketing, research and promotion, and has a deep understanding of the beer flower industry. In an interview with a journalist from the integration industry, the company's finance director, liu xinlong, stated: “the beer raw materials industry is an important link in the beer industry, while it plays an important role in maintaining the security of the supply of beer raw materials and the peace of international market prices, while xinjiang, one of the world's three main beer plantations and the top of china's beer production, continues to suffer from a number of problems, and the industry's growth has been uneven and low, and it has become a constraint on the downstream beer industry.”
Liu sheung-lun further indicated to the integration journalists that the problems with beer flowers in the country are as follows:
One. Single varieties are not conducive to the development of new products. Today, 90 per cent of our beer flowers are bitter and are dominated by the traditional qingdao flower. However, as domestic consumption escalates and consumer tastes diversify, the beer sector will in the future follow market demand, and the current state of this monoculture becomes the first constraint on domestic beer development。
Two. Beer flowers vary in quality and directly affect the quality of downstream beer. The contracting of farmers in the production of beer flowers is also a way to grow, but they do not have enough expertise to grow and the quality of beer is inevitable. As competition among the major players in the domestic beer industry is increasing, and at a time when the quality of products has a greater impact on the outcome of competition, beer manufacturers should focus on the quality of beer flowers purchased and develop closer relationships with beer producers。
Three. Beer flower producers are not very close to beer manufacturers. The current partnership between domestic beer producers and beer-flower producers, which is limited to buying and selling, and which is dominated by short-term contracts, not only increases the volatility of the beer-flower market, but also determines the current situation with respect to single domestic beer varieties. Future beer producers must not only enter into long-term contracts with producers, but also invest in innovative varieties and technologies to help producers in order to occupy future market heights。
Four. Many enterprises focus only on the production of beer flowers and not on the quality of beer flowers. This has led to a fall in industrial growth and to a shuffle in the beer industry in xinjiang。
Five. With regard to the general environment, the national level does not attach much importance to scientific research on beer flowers, and there is a wide gap between the level of research in the country and abroad。
To solve five major problems in the industry and work on industrial upgrading
In the face of these problems, the beer industry can only be further upgraded if it is improved as soon as possible. In a conversation with the media, liu xinglun stated: “the director of our company, yin, has been selling beer raw materials since the 1990s. He has worked hard on the long-term distribution and cultivation of beer flowers, and has reached a very high level of research derivative processing for the cultivation of beer flowers, and is currently employed as a master's student mentor in beer spending at xinjiang institute of agriculture.”
The company's core staff has also been involved in the distribution and cultivation of beer for more than 20 years. They are responsible for the cultivation of beer flowers, the cultivation and processing of trees, the development of standardized criteria for drip cultivation of beer flowers, the development of piping mist from beer flowers compared to traditional farming patterns in the field, the development of programmes for the “planting of small forests everywhere” and the financial director, liu sheung, who has a long-term business management experience, a more comprehensive financial profession and a specialist in business management。
Chairman yin fukuyama led these core teams in an effort to introduce and improve beer flower varieties and to solve current problems in the industry, and was determined to be a pioneer in changing five major problems in the chinese beer flower industry。
Liu sheung-lun told the media that from development to date, the company has undertaken a number of initiatives around a holistic solution to the five major problems of the beer industry in the country, with good results:
One. In addition to the active introduction of four new varieties of beer flowers abroad (of which magnumon is the company's exclusive), based on the traditional qingdao flower, the sea has already achieved international cultivation levels through continuous experimental research. At the same time, an agreement was signed in 2015 with the german authorities to introduce eight excellent varieties of beer flowers。
Two. The company has established a standardized demonstration base for beer flowers, which is grown using the latest high-strength cultivation model abroad, laying the foundation for future mechanized, scaleed production and economies of scale。
Three. The company is working to expand the production of beer flowers by, on the one hand, preparing its own investments to grow 8,000 acres to 10,000 acres on a scale, ensuring strict control over the standards of beer flower varieties to ensure that beer flowers meet strict standards, and, on the other hand, preparing to make breakthroughs in the further processing of products, expanding the industrial chain and obtaining more value added。
Four. These efforts are supported by the establishment in 2011 of the xinjiang lake beer flower institute and the research and development centre. Three patents have been obtained in cooperation with the university of xinjiang and research has been obtained on issues such as beer cultivation and chemical analysis。
Five. In addition, the company has a good reputation in the beer business and in the home of a beer factory, and is actively seeking out “relationships” and establishing a mutually supportive relationship with a number of beer growers, further developing a stable supply market over the long term。
Ten years of strength, ten years of development. Sing
It has been almost 10 years since its inception in 2007. Under the leadership of the chairman of the board, research and improvements were being carried out in response to various problems in the market, and companies were now the elite of the industry。
Ten years to grind a sword, liu sheung-lun says, "we're a decade of strength."
Ten years have gone by, “! In nearly ten years from 07 to the present, companies have gained deep strength, and the next decade will be a decade in which companies will have thin hair and turn them into china's bathars。
Currently, the company has a model plantation of 1,000 acres and is profitable, with an average annual income of over 3 million. In the area of product cultivation, the company has also actively introduced, in cooperation with germany, many new varieties; in the area of product research and development, liu xinlong has stated: “the company currently has a standard model product of 500 acres of beer flowers, with a content of about 10 per cent and a maximum of 14 per cent (see also below). The national standard for beer flower products in our country is 6 per cent of the national standard, and the company's standards for beer flower products are consistent with those of the world and meet excellent national standards.”
Today, companies have gained industry and government recognition and strength, and work is under way to prepare a new three-board listing and begin to seek financing and scale-up in the investor community。
Liu xinlong said: “as a result of many natural factors, the mere cultivation of beer flowers leads to unsustainable production, and in order to avoid the risk, the company will then, in addition to accelerating the introduction and development of varieties in the area of beer flowers and expanding their production, make deep processing and tourist gardens of beer flowers to safeguard the company's operational development against fluctuations.”
In the case of the deep processing of beer, this is reflected in the fact that when beer flowers are grown and not sold in time, the following year will see a significant decrease in the level of sour acid. If it was processed in depth, it would be well preserved, so that price fluctuations would have less impact and would not cause a downside loss。
In the area of tourist tourism, tourism is now flourishing, and it happens that the company's current base is geographically superior and accessible, providing a green spot in the city. There are still a large number of trees in the park, some facilities have been built and the environment is very good, and the state has issued the title “five stars of agricultural tourism tourist zone”, so the company hopes to build it well, and the tourism revenue will come faster than the beer flower, thereby increasing the company's combined earnings and ensuring the rapid growth of the enterprise。
