The workers of the orchard gardens of maestro pick the jade pear
On 11 march 2026, 7 tons of emerald were loadedPearThe cold-chained car left for australia from the anhuisan orchard, the cloud pear garden. It's an emerald pear that went to sea again after exporting thailand in 2025Brand strategyHelpQuality developmentOne of the major achievements。
In anhui province, the farming group zhuoshan orchard is located on the beautiful road of the yellow river, located in the zhuoshan mountains of the world, and has an area of 15,000 acres, which is the origin and primary production area of zhushan and is mainly responsible for the production of zhuyuan pear. In recent years, the zhushan orchard gardens have used brand names as an important catch, and through the implementation of branding strategies, they have led to “circles” of pears in deep domestic markets, helping to break the road to high-quality development。
In march 2026, an official australian dispatch was sent out of the jade field
It's a good job. It's a good job
Quality is brand lifeline. The zhongshan orchard is built on a system that has been in strict compliance for many yearsGreen foodThe quality of organic food requires the establishment of a production system for “emerald” pears, the preparation of production protocols such as shearing, plant protection, flowering, berries, fertilizing and irrigation, the establishment of management systems such as the green food management regulations and the quality retroactivity management scheme, the full implementation of “four unified” production management and the integration of “emerald” pears into the orbit of standardized management, green production and quality fruit。
At the same time as the management system is in place, the production process is always strictly regulated at the orchard fields in ma shan. Covering the whole process of fruit production with a unified implementation programme, harmonized production standards, harmonized operational measures and harmonized time-steps, as well as a rigorous monitoring and accountability system for the inspection of production processes and enhanced quality fruit production security. Enabling the use of technology and the application of fertilisation techniques in soil formulations to enable fruit trees to eat “nutrient ration packages”; using artificial green-control techniques such as gardening with insect traps, fertilizers and bark scratching, and the promotion of fruit “packs”; implementing “provocative earth works”, with 80 per cent of orchards growing green fattening and improving the production of quality fruit; and enhancing the management of ecological orchards with ecological, green and environmental criteria, planning for digital, standardized and eco-chemical orchards, introducing water-saving irrigation techniques, improving the environmental integrity of orchards, cleaning up the water sources of fruit trees, creating a good ecological environment for fruit tree growth and improving the production capacity of quality fruit. Thanks to a series of initiatives, the jade pears form the quality characteristics of fruit, sugar, sweet, juicy, juicy, and are referred to as "the guacamole in the fruit, the hymn in the medicine"。
Emerald pears have high-quality, green and ecological properties. The orchard plant has been a steady green food production base for many years and was registered in 2025 as an out-of-country fruit orchards。
In november 2025, the jade pear from the orchard field was packed into a warehouse to be shipped to thailand。
It's hard to control, it's a brand
Advocacy is key to raising brand visibility. The yaoshan orchard garden has been active in branding. On the online side, information on the products of the emerald peaches has been widely disseminated through web-based media platforms, such as the “living emerald” emerald; on the promotion side, active participation in national fruit fairs such as the “china fruit and vegetable mountain forum” and the shanghai emerald agricultural fair; on the festival side, co-sponsored the “emera” peaches festival and the pick-up festival; and on the international outreach side, preparations were made for participation in the 2026 uae dubai international fair. In addition, the zhushan orchard has become the first anhuin farmer company to be established by the “shot-nat-nu”. Through a series of advocacy initiatives, emerald pear has been fully displayed and promoted, and awareness and understanding of emerald pear has been growing among domestic and foreign guests, and the visibility and prestige of its products has increased significantly。
Strict control of fruit quality is fundamental to the development of brand survival. In the face of stringent quarantine standards for the export of fruit, the jade pears of the orchard gardens have been able to walk out of the country many times, depending on the maintenance of control over goods. “in order to make every single exit pear `passed', we have established precise and rigorous screening criteria.” the manager of the anhui zhudi company, which is responsible for export operations, described the pear as having experienced a layer of “synthesis” before leaving the warehouse — a seamless integration process of sorting, packaging, cold chain, manual fruit-by- fruit screening and the removal of fruit that is in an unsophisticated and damaging shape; a single fruit weight of 200 grams or more and a smooth face of disease-free pests and pests; and a qualified fruit plant filled in a 0°c-5°c cold chain vehicle, with real-time monitoring of the entire temperature to ensure that the long-distance shipping remains fresh and juicy. Good quality not only promotes exports, but also enhances the international reputation of the emerald brand。
Harmonization of logos is a prerequisite for enhancing brand image. In parallel with the strictly controlled quality of the sale of emerald pears, the episode orchard gardens focus on uniform packaging, using a special packaging box for emerald pears, where the markings “emerald” pears and “green foods” are printed and their origin signs are posted; a description of the products of emerald pears is placed in the box, with the labels “emerald” and “green foods” on the fruit. In august-october of each year, during the booming fruit-marketing season, the yoyoyama orchard gardens created “emera” direct marketing offices and sales counters in some major cities and supermarkets, such as shanghai, and posted posters and free brochures to consumers, making “emera” pear the first choice of many urban consumers to enrich the fruit basket, greatly increasing the impact of the brand。
Over the years, emerald has received several national and provincial honours, and since 1998 has been awarded to china's famous fruit, anhui's famous agricultural products, anhui province's famous trademark, china's famous agricultural products, and several chinese agricultural fairs with gold and silver awards and organic conversion certification. Emerald has grown into a brand with some influence and visibility, both domestically and internationally。
It shows that the workers of the orchard gardens are applying organic fertilisers in the ditches of the orchard
Market-driven branding for development
Branding is a means, and branding for development is the ultimate goal. In recent years, zhushan orchard gardens have taken full advantage of brand power to develop the brand economy and produce emeralds. In addition to their reputation, they are favoured by domestic and foreign consumers, with 30 per cent of the fruit sold each year to south-east asian countries, hong kong, macao, etc., and 60 per cent to the long triangle, as well as to cities such as guangzhou, sea mouth and nanning. High-end markets bring high prices, and the sale price of “emera” pears is generally over 30 per cent higher than the price of the nearby pears, contributing to an additional 5 million yuan per year for workers。
Branding effects have also contributed to the industrialization of enterprises. In recent years, more than 40 million pounds of emerald pear have been produced throughout the year, more than 10 million yuan have been generated from fruit packaging sales, more than 8 million yuan have been generated from fruit transport, and nearly 12 million yuan have been generated from the sale of agricultural production materials, increasing not only workers' incomes but also the enterprise economy。
For the future, yang zhiang, secretary-general and director of the anhui mountain orchard party, has expressed the view that he will continue to strengthen branding construction, adhere to the concept of brand-making, brand-making, brand-making and brand-making, strengthen fruit production management and produce better-quality fruit products; anchor large branding, strengthen the chain of fruit industry and achieve a healthy and sustainable development of the fruit industry; focus on strong branding, improve the business management system and promote a growing farm economy. Efforts have been made to create a new chapter in the high-quality development of the anhuyama orchard, using the brand of “empret” as a pen, with a million acres of orchards as a paper and millions of fruit trees as ink。
Source: china farming, no. 9 of 2026
(by zhang ha, guoxi unit, anhui rural reclamation group, zhuoshan orchard field ltd.)
