In recent years, the chinese herbal industry has been driven by resource endowments in min lak countyRural revitalization• development of the strategic skills of county-level economic growth, from cultivation to cultivation and processingBrand marketingThe whole chain has worked so hard to read “the law of the land”, turning a plant of “weeds” into “weeds” that boost people's income and promote quality development。
“it used to grow wheat and corn, and was too busy to make a few bucks a year. Now we're going to follow the cooperative to grow yellow and party, and the technology is taught, the market is managed, and the net income of an acre is $45,000." in nangu town, min la, wang zheng dynasty, many of the local farmers spoke out. In order to increase efficiency in chinese herbal cultivation, the district adheres to the principle of “government orientation, market ownership and participation of farmers”, designates suitable areas for cultivation, prepares a plan for the development of the herbal industry in the town of min lai, and defines a system of specialty varieties, which is dominated by yellow tea, party membership, right-to-be, glycerine, etc., and avoids excess capacity resulting from blind cultivation. At the same time, the “enterprise+cooperative+base+farmer” model has been promoted and more than 120 specialized cooperatives have been established to grow medium- and medium-sized herbal cultivation. Twenty-three standardized plantations have been built for more than 1,000 acres, involving 28,000 farmers. The area under cultivation has stabilized at over 300,000 acres。
The profit from selling raw materials is too lowIndustrial chainMore resilient. After cleaning, cutting, drying, etc., in the production workshops of gansuchengtai pharmacy limited, a yellow-coloured and party member, which had a smell of dirt, was turned into a well-packaged drink, with product value added more than triple. “we not only produce drinking tablets, but also produce a series of chinese medicines for tea, medicine for meals, etc., which are sold across the country through online and offline channels”, said the head of the enterprise. In addition, the county promotes the integration of the chinese herbs with the cultural industry, the creation of sites such as the “native home” and the chinese herbs viewing park, and the organization of cultural festivals of chinese herbs, which allow tourists to experience cultivation, harvesting and gunning, and to feel the cultural glamour of chinese herbs and achieve the two-way power of the “industry + mansion brigade”。
The brand is a “gold sign” for industrial development. Min lok county, with its national geographical marker product as its centrepiece, integrates the resources of the central and central medicines cards in the region, registers the public brand of the “cyprian medicine valley” and sets up a rigorous product quality standard system, from planting, processing to marketing, to ensure that product quality is controlled. In order to widen marketing channels, the district has established a “on-line plus-under-line” marketing network. Underline, direct marketing points have been set up in the country's major markets for medicines, and long-term cooperation has been established with leading pharmaceutical companies, such as the queen's hall and the nine jia qui zhuang, to establish a standing supply agreement; online, through the public services centre of the electro-professional power company, the main electrical power company platform, located in the cities of poe, kyodong and zhao, the official flagship shop called “physics in china,” has been set up, and a team of home-owned electric operators has been set up to bring the “hongjori grass” directly to consumers through live delivery and short video promotion。
