Journalist, eui, photo, lee yui
In september of kim autumn, there was an annual harvest of pecan trees on the mountain. From 9 to 11 september, the “turkish reference officer” was launched jointly at the provincial and municipal levels and successfully completed the activities of the special farm worker. The event further broadened the supply-to-selling bridge linking mountain farmers to the external market through a variety of means, such as televised live production, live viewing visits and offline procurementAn xian walnutsMarketing channels to help secure the legitimate returns of forest farmers and to boost the brand influence of agricultural products characterized by china's mountain walnut capital。
A great harvest is on the rise
"the white light rises, the poles shakes, the ground is full of gold, the burden is bare." in the old sayings of mount an, the walnut harvest time is a hot scene. White lun, the agreed unified “one-stop” node of walnuts. At that point, the families of the foreign workers returned home and the families went to the mountains to collect the goods. Into the forest range of the island's stone town, the farmers who were swinging the poles were seen everywhere, and the villagers were hand-held with bamboo, carrying fresh harvests。
In the island of stone town, china's core walnuts, a local farmer with more than 20 years of experience is busy with his family. He grew up with the skills of climbing trees and harvesting, “it takes seven or eight days for all harvests to be completed, depending on the size of the mountain, the size of the field”. During the harvest season, the family entered the mountain with bamboo poles and bamboo sticks at 4 or 5 a. M., and from dawn to dawn, many families working outside took special leave to return home to participate in the harvest。
The practice of the white field has been passed on for centuries, both in accordance with the mature pattern of the fruit, and in keeping with the quality of the product, and with the warmth of the mountain villages. Today, with the help of supply and marketing systems, local collection and collection management is being regulated on a continuous basis, with a strong promotion of the web-based harvesting model, which reduces the risk of high-altitude operations and increases the safety of harvests。
We're going live to the mountains to sell the specialty referee. Drink
Under the matrix platform of the province-wide supply and distribution system, “turtual reference officers”, which combines efforts at the provincial and municipal levels, all the officials are called upon to meet in the core of the angian production area and move the live booths into the mountains to provide a channel of trust between the site and the consumer for live transmissions in the back-up. The lenses directly cover the field of walnut harvesting, modern processing workshops, and the whole quality test process, allowing the entire entire process of seeing a walnut from branch to end。
One of the members is kang soo-qing, director of clothes sales in pianxing district, who is the main anchor of "sambo's atrocities", who is leading the entire team to the farm. Based on sds resources, teams visit the core production areas, such as jiagen island rock, in advance, to map the production, quality and harvest progress of the year, select compliance processing firms, implement full process control and traceability mechanisms, and improve the system of pre-sale, distribution and after-sale safeguards. “the event brought together a wide range of supply and marketing efforts to support farmers, bringing together resources, outreach and branding. As a native `turkish referee', we're live to trace the reality, dismantle the process, identify the new goods, and dispel consumer concerns about the proper nature of the place of production and the quality of the new goods.” according to statistics, there was a steady increase in the number of recommended officials ' orders during the live broadcast, with a high number of re-purchases of older persons, 3,000 bookings of sub-teams, 20 new channels of cooperation among people and effective matching of sales。
A special project on farming was also planned by hua huo, the “turkish reference officer” of the hangzhou joint sales company, a company affiliated with the hangzhou marketing agency. In the run-up to the event, she pre-coated her physique and polished her script. “the people of hangzhou choose to buy walnuts on the occasion of the annual festival, but the whole field witness the first time, from picking to processing the whole chain.” the team simultaneously filmed the site-retroactive short film, which will be used to promote the product, with a view to making more consumers across the country aware of, and loved, indigenous walnuts。
Zhejiang is also home to well-known anchors who contribute to the walnuts. Zhejiang tokuchi, a video anchor from zhejiang, is deeply moved by the idea of a “solder” for the sale of the shen. More than 10 days before the launch, he began to access information about the walnuts in ansan, and two consecutive days from 10 to 11 september, the forest scene was broadcast live. “the geographical properties of the walnuts are so strong that they visit the production areas in the field and witness the growing environment and traditional processes that give me a real sense of the nature of this specialty, and the depth of the live promotion.” the old feelings of silence。
“the walnuts that used to grow were fed on heaven, and the fruit was of bad quality, and it was only by luck that it was sold. There's a sales agency on the platform, not only to give us technical guidance in agriculture, but also to help us connect to the outside market, so that we can't sell the walnuts anymore。
The whole chain can be a strong industry, and the sales agency can be a bridge between farmers and farmers
One is connected to farmers in the mountains, and one is connected to a vast market. The third-tier marketing agency in the province, which uses this mountain walnut farm as its main vehicle, has been able to access key production, processing and marketing links through televised live telecasts, hand-held goods and off-line purchases, to activate the specialty industry with a full chain of services, effectively transforming the harvest of the mountain forest into income in the forest farmer's pocket。
The relevant branch of the hangzhou supply and marketing agency stated that “the organization of this retrospective farming activity is intended to widen the marketing of agricultural products and to continue to expand the brand influence of the walnuts living in ansan by means of the “turn reference” matrix, live production, and sub-line interfaces”
It is known that piansan walnuts, as a geographical symbol of national agricultural produce, are known as the four largest dried fruit in the world, along with tonsils, cashew nuts and sprouts. The local high forest cover and the development of a unique soil of limestone make the pecan nuts full of fragrance and their own unique fragrance. A hundred years of traditional processing skills have been passed on to the intangible cultural heritage of zhejiang province, which preserves the unique ethos of high quality, hand-pumping, mountain water and cooking processes. Today, china is accelerating the digital upgrading of its industry, building the country's first mountain walnut industrial brain, covering the entire chain of production, processing, marketing and management, with each walnut having its own retroactive “id card”。
Industrial data show that the area under cultivation is approximately 570,000 acres, with “four nation-wide first” in the area under cultivation, total production, scale of processing and brand value, where more than 75 per cent of the country's mountain walnut processing is concentrated, with a total industrial chain value of approximately $5 billion. The eco-business, forest-specified model is being promoted on a sustainable and green basis。
In the next step, the hangzhou city marketing agency will continue to use the “turkish reference officer” as a working vehicle, deepen system connections, integrate the city-wide specialty agricultural resources, make real sales matching, agricultural technical services, channel matrix construction, tell the story of hangzhou's tirty-community, and ring the brand of “dry-remembering” agricultural products, so that the harvests in the mountains are translated into a real sense of popular access。
