This year's blueberries appear to be exceptionally cheap, with 9. 9 dollars of blueberries everywhere in supermarkets and fruit shops. How's the jenan market? In this case, is blueberries worth growingGrowersWhat do we think
Blueberry price "dive"
"the whole is cheaper than last year."
At noon on 22 april, blueberries were placed in visible positions in the fresh spot of a large supermarket in zinan, with $9. 9 for blueberry in yunnan, $8. 9 for blueberry in yunnan, and $27. 9 for blueberry in the grand mount of yunnan (24 mm fruit track)。
“the price used to be high, a box was a few dozen dollars. Now a box of $10 or even a few dollars is "blueberry freedom." a lady in the store who chooses to buy blueberries。
On the same day, mr. Li, the shopkeeper, was taking stock of the fruit before the sale of the yunnan precise blueberry at the chinanti's wholesale market. He described the early marketing of yunnan blueberries and the long season of production, from july to april of each year, with lower quality and lower prices in the immediate period to the end. “the price falls every year at the end of the season, but this year as a whole is cheaper than last year.”
According to the head of blueberry, located not far from the other camp, most of the blueberries in the market are currently produced in yunnan, “and in shandong, but in small quantities”. She described the price of blueberries at the current slot at $14-19 and the quality fruit at $30-36. “twenty-thirty per cent lower than the same period last year”, it is recalled that the wholesale price of blueberries above 15 mm in the same period last year was over $20, “prices fell and costs remained unchanged. From yunnan to jinan, $4,500 per basket。
Data from the ministry of agriculture and rural affairs show that in week 15, 2026, the national average wholesale price of blueberry dropped to $18. 5 per kilogram (approximately $9. 25 per pound). Thus, blueberry wholesale prices have fallen for seven consecutive weeks。
End of season + capacity explosion
Technology diffusion allows "planting everywhere"
Why did the blueberry price go down? According to the international blueberry organization, production in yunnan's main production area increased by 39 per cent in 2026, and the influx of blueberries directly lowered national prices. According to several growers, the price decline was due mainly to a surge in production。
At a plant blueberry base on tang's street in the roundabout, staff members were picking in the shed. The head of the base stated that the national blueberry production capacity had erupted this year and that revenues from acre production had declined, at a cost of about $780,000 per acre and at a cost of about $25,000, “more than ever”。
Uniquely, sun zhonghua, head of chinan zhennon investment and development ltd, indicated that this year's production is expected to be about 10,000 pounds, but that wholesale prices have fallen by more than half since last year, owing to the large overall turnover of blueberries. "last year, this quality of blueberry field wholesaled at a price of $340 per pound, and now it's about $15 per pound." his base followed a high-end line of quality, but in the face of hundreds of kilos of deliveries a day, retailing was limited and “mostly wholesale”。
According to liu qingzhong, researcher at the fruit tree research institute in shandong province, “blueberry prices are not `diving', but `returning to normal'”. He analysed the three main reasons for the reduction in the current round: first, large shed blueberries entered the end of the production season and their quality declined; secondly, production capacity in production areas, such as yunnan, increased from 2. 3 million to 4. 5 million acres; and thirdly, the spread of hydrofertilizer integration technology, the expansion of blueberry fields and the fact that “zinan was previously unable to plant blueberries, and is now growing with pure water, matrix, anywhere”. Liu qingzhong predicts that next year the price of blueberries may be even lower as production capacity continues to rise。
Growers:
The cost of follow-up maintenance will decrease
There's still room for profit in the long run
Is blueberries worth growing
In the light of the light, the price reduction, while having an impact, did not shake confidence in cultivation. “the blueberry base around chinan is not so many, it's almost two years old, and the market space is still vast.” he concluded that the demand for blueberries would grow as consumption habits developed, and that the current price reduction was more of a short-term supply shock。
In addition, he made a longer-term account: “berry blueberries can live five to six years, and maintenance costs will slowly fall in the following years. Even if prices remain low, the profit margin will recover.”
An insider in yunnan's wholesale blueberry product analysed that the most significant impact of the round price reduction was the lower-quality blueberries, which had not been hit too hard, and that market performance had been stable. “high-end supermarkets and fruit stores recognize quality, and the price can still be sold as long as the fruit is good”。
“it is good that blueberries are of high nutritional value and can turn into mass fruits.” liu qingzhong also pointed to the challenges facing the shandong blueberry industry: first, the issue of the “crawling necks” of the shandong industry, “and now that all the blueberry main plant varieties are foreign”, and liu qingzhong suggested that the authorities concerned should give priority to self-selection and ownership of the varieties; secondlyAdvanced processingDelay. He noted that the sandong blueberry deep processing had already been based but lacked a lead business. “the fall in the price of blueberries this time has had little impact on individual growers, most affected by large enterprises.” liu qingzhong suggested promoting the development of a “food-class sale” in conjunction with the “processing the whole fruit utilization” to secure the basic profits of the planting end。
Liu qingzhong is optimistic about the future of shandong blueberry. “blueberry cultivation in shandong has its own advantages, such as that of sandy land in the permón mountains, which can last for five or six years but more than 10 years.” he described the prospects for blueberries in shandong. Ziru
