Interview notes
On the southern canal, in the sand of the village of little shacoma in the western blue zone, there is a famous specialty -SaffronI don't know. They are not surprising, but they are areas unique to tianjin's traditional export commodities, such as australia, singapore and japan. Small, juicy, watery, salvos, with their distinctive tastes, have conquered the taste buds of many predators, and the technique of "planting and cellars" has been chosen for the second batch of intangible cultural heritage in tianjin city。
The western blues are made of radish
(clicking pictures to see videos)
On the north of tianjin, when it comes to western blue sands, it is necessary to mention "safou guo" guo chi jin. Walking into the radish field of the family farm in the west, the head of the radish has reached the harvest season. A shed, a table, a few airlights, and the farm director, guo chi zhen, is recommending special products from his home town to the eaters all over the country through live feed. “friends, welcome to you, mr. Guo, the host of the show.”
From the earliest cycling to the creation of a family farm, where the goods are broadcast live on the electric power platform, guo has sold the roach to the entire country with one footprint. Shang yu family farms now generate more than $3 million in annual sales revenue, boosting the mutual enrichment of more than 100 farmers and family farms around them, and promoting the integration of the local industries i, ii and iii。
“i love this land, and in the future we will continue to grow radishs, relying on rags to make us rich, and letting more people know about rags and like rags.” guo has confidence in the future。
3 generations of ancestral plants
"salfa guo" guo ji zhen introduced his new salvo radish
It's under the river. The tianjin river is vertical, and the soil is fertile. With the flourishing port of tienjin, a beautiful poem is left on the page of "booking the land of the twigs, with green and green radish." in 1934, as recorded in the reprinted (smartly) " junghai county " , radial rads are made of red and green, red and red spring and green and summer and autumn harvests, all of which are edible, such as fruit and green and produced in sand. From this record, it can be seen that the pre-eminence of the garb was already prominent at the time of qing dynasty. In 1970, when prime minister zhou en came to the dprk, a kilo of seed of a “sandarat” was given as a national gift to the then leader of the korean state, kim il sung, who became a witness to the friendship between the two countries and a proud man of tianjin. For more than 600 years, the sacrificial radish has favoured, and now it's in the old name of jinmen。
The village of little shacoma is almost home-grown radish, but if it comes to mechanized planting, “internet + sales,” it will be guo zhi zhen. “my father was a production team technician, and he was involved in the pure re-emergence of the salvo seeds of the 1980’s. My son also joined the home radish industry in 2011 from abroad, mainly for online sales. 郭 振 振 ” ” ”。
At first, guo chi zhen, like other villagers, planted his own carrots and waited for the traffickers to collect them. With the increase in sales, guo applied for the establishment of a marketing centre for the zacomara, the establishment of an operating licence and the registration of the zinnon trademark for the zino. Subsequently, guo, together with seven other villagers, set up professional cooperatives to form a unified production, processing, packaging and marketing chain, which continued to attract neighbouring farmers to join in, and the name of “safou guo” became increasingly popular。
Guo is a researcher. At the end of 2007, aware that the surrounding area was “indigestion” of the village's radish production, guo came up with a new idea: selling radish on his blog. “i sent all the pictures of radish seeding, planting, conservation, sheltering and identification to the blog, and left contact details.” no way he typed, knocked one word at a time, actually waited for the order at home。
Many farmers were selling radish by the roadside, and guo's order line was too busy, making guo the first person to sell radish online in little shacoma。
We'll take the electrician express to live
Guo chi jin's radish growing base
Guo's son, guo shao-sang, is a "90s after" tunnel. He joined the radish industry when he returned from abroad in 2011 and, in his words, “has never thought of doing anything else”. With the admission of his son, guo's cooperative has changed its name to zhang yu family farm in the western qing region, and guo's radish has a new concept of business and a new dynamic。
“we have launched the `family farm + order farmer' production business model and have been developing contract farming. Make full use of web-based marketing and live platforms for direct interface between products and consumers. At the same time, we have made great efforts to develop a model of field harvesting and marketing in conjunction with rural tourism resources. The annual sales volume of zhang yu farms and various vegetables amounted to more than 1 million pounds, yielding annual sales revenues of more than 3 million yuan and a surplus of around 400,000 yuan.” guo xiang explained。
The son was very capable and managed the industry well, and guo had more leisure time. In recent years, short video platforms have exploded, allowing guo, who has been growing radish for over 30 years, to start thinking. Every morning, while guo was in the field looking after the radish, he used his mobile phone to make short videos, share knowledge of radish cultivation and introduce the history of the radish. With the release of a short video, guo became increasingly hot on the internet, and netizens around the country began to buy carrots on the platform privately. At the suggestion of his netizens, he began to try to broadcast live, thereby opening up new channels for the sale of carrots. “this is a mobile screen amplifier, which can be used to read fans’ messages; this is a lighting light, and it's lighted and radish joon; i put an atmosphere light on the shelf and filmed it in the evenings very nicely.” today, guo has been on the air for almost eight hours, and has just begun to do it for the sole purpose of chatting with his favorite netizens. With a growing number of fans, kwok has gained a greater sense of responsibility and purpose than a sense of achievement. Even if there was only one person on the air, he wouldn't get off the line, so he could “kick” a fan. "i'm a good researcher. Every day i wonder how to make it better. Now i'm getting more and more experienced to judge what he does by the names of his netizens, about what he does. You need to understand the needs of the internet to sell our radish. I'll tell them how to store it. After 30 years of planting radish, you can't let your internet friends ask you。
Guo chi jin is live on the sale of radish
Guo's clients were initially dominated by the north, especially kyoutin. For the southerners, it is not easy to eat green carrots. “the southerners are more used to cooking with green carrots, but now more and more southerners are also accepting to eat green carrots, and i have had clients in shanghai for 10 years, as well as shenzhen, guangzhou, all over the country.”
Why is the name of shalom guo ringing? In guo's view, “good faith” is paramount. The first customers to sell radish accumulated were the old guo, who came from all over the country in his car, knowing the importance of being honest with his customers. He's also using it on live webcasts. “you can't read it, you can't taste it, you can see it. So i'm going to tell you the truth about the radish now, and i'm going to send some free radish to some of my internet friends to talk about how they feel. I'll be honest when i'm on the air, telling you that the radish you get is bad, and i'll pay for it.” it's true that guo not only has a low rate of return, but also a growing number of fans. Today, more than 4,000 fans last year have risen to over 20,000. Guo said that he now had 60 to 70 per cent of his total sales on live webcast。
Technology-enabled radish chip
Seeds are “chips” for agriculture, and their quality and quality directly affect crop yields and quality. For guo, the live delivery is only a formality, and the quality of the product of the garb is the key. In order to improve the quality and taste of the salvos, guo invited experts from the vegetable institute of the academy of agricultural sciences in tianjin city to teach villagers in the fields of seed selection, breeding, field management, cellars, etc., in an effort to produce salvos with different tastes according to market needs。
For the first time in 2019, the seeds of the western blue sand radish were buried on sandy land in the town of xingtai, white and silver, gansu province, under the government's facilitation。
"then we're going to work on technology. Land irrigation technology has been introduced, and in the future drones and new, advanced agricultural technology have been introduced.” guo said。
“sell the world the specialty of my home town” — the biggest dream of guo。
Interview dialogue:
China: how does a cooperative act as a model leader when it comes to western blue sands
Guo shaoxiang: our cooperative has made great efforts to develop the “family farm + order farmer” production model in the form of farming and farm marketing. Actively promoting standardized production, stimulating the production of nearby farmers and increasing their incomes. Prior to the start of the new production season, shang yu farms entered into production agreements with farmers and units interested in cooperating in production. At the same time, farmers are obliged to produce strictly in accordance with the standardized production protocols for the cheung yu farm. The farm purchase orders farmers and units produce salvos of the same quality, good quality, uniform packaging and branding. The construction of the infrastructure base is carried out through the integration of land through land transfer and long-term leasing. There are now 50 acres of integrated land. A standard base of 30 acres of 40 new energy-saving greenhouses was constructed。
China's small hong kong network: what are the current cooperative relationships with electric power platforms
Guo shaoxiang: cheung yu farm works with many well-known websites, such as kyodong, and publishes videos of the sale of products in the shivering hands. In 2022, a live platform was set up to provide direct interface between products and consumers, making it easier and faster for consumers to purchase products, and to sell garbs all over the country. During the live broadcast, the sale of up to 1,000 boxes of garbs a day amounted to over 40,000。
China's kosang network: how do we feel about this distribution channel through many years of live broadcasting
Guo chi zhen: i have to capture the dividends of the internet. I am very proud to see not only the radishes, but also the specialty of tianjin, the face of the farmers of the new age and the changing patterns of farming。
China’s small kungnet: what are the ideas of the “new farmer” project that led the rural industrial revitalization of 2022, which just received an evaluation this year of 2023 “practices for rural entrepreneurship innovation”
Guo shao xian: my father was very touched by the live broadcast, and now he's more tired and more busy. At this age, fathers are still studying planting techniques and varieties and new marketing techniques. As our youth, we should do better than our father
(jin yun news editor)
