The ume 3 stores will be "circles"
At the recently concluded 2022 japan international pioneer design award, the ume film city new heaven and space shop, chongqing king sand shop, and ishiki kao jia hak mok-joo club collectively presented and held the cup: the new heavens and earth shop received the "golden winner award" and the "soldier design award" was awarded to both the gold sands and the joy fair. This was not only the first time that the three stores were on the international stage, but also made the ume the “china cinema design pole” that was once again stamped by the international jury after the american aida innovation award in 2021。
It's a city view
The ume design philosophy has only one sentence: “let the cinema be the living room of the city”. The designer, li li li, will decompose the unique quality of each city into a visual symbol: the bricks of the stonegate gate, the ripples of the kayin river, and the streets of the republic of shijia, all accidentally melted into the ceiling, seat by back and light. The moment the audience sat down, it saw not only the screen, but also the immersion experience of moving urban stories into the screening hall。
#03 rock house fun fair: two floors to pick the “social stairs”
The award-winning jubilee shop brought the concept of socialization to a new height. A two-storey shared courtyard, a spiral stairwell that combines the fourth and fifth floors like the axle of time; the steps are skilfully made into a rest area with a portable sales counter, while looking at and buying while taking photographs. After watching the film, the fans can sneak into the net-red milk tea shop next door, which is seamlessly connected to business, turning the "dispersion" into "opening"。
04 from imax to the dim sound, ume 'deep till' time line
Looking back at 20 years, each of the ume's laps has been set on the modern drums:
The future has come: extending the screen to every corner of the city
In the next phase, the ume road map is clear and ambitious: it continues to export the concept of the “special film experience” brand, with a light asset model to package innovative designs, content ips, and operating systems, so that every union store can grow a city-specific cultural tentacle. When the audience entered the ume, they bought not just a film ticket, but a pass to the city's memory and future imagination. Inside and out, the story is just beginning。
