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Recently there has been a message in the car ring:Audi a6lThe price of naked cars is as low as 220,000. Many people are surprised to see this price, which used to be more than 400,000 luxury chinese cars, and now goes directly down to 200,000 squares, which overlaps with many mainstream b-class cars。
However, one key point must first be made: the offer of 220,000 is not a national one, nor is it a new one that is readily available. Most are old stock vehicles, price offers for particular doors, and are generally accompanied by additional conditions such as intra-storage loans, in-storage insurance, replacement etc. If you buy a car in full, the price will be significantly higher。
Even so, the fact that the audi a6l terminal has a general preference of hundreds of thousands is an objective fact. Not only odie, the bmw five, the mercedes e, but also second-line limo like volvo s90, are falling prices. Used to rely on brand premium stations to stabilize luxury fuel cars in high-end markets, low-price competition had to be opened. Today we are dismantling the reasons behind this, while at the same time making clear that buying the hidden pits of cars at a low price is inappropriate。
I. Collective price reductions for limo, four core reasons
1. High end of national productionNew energyStrong diversion of customers, a drop in the premium on luxury fuel cars
A few years ago, between 300,000 and 400,000 people wanted to buy a decent medium and large car, most of whom preferred bba. But the market has now changed completely, with high-end new energy models such as mi su7, quiz, and others, with more intelligent cabins, higher-level smart driving, and far less expensive than fuel cars for daily use。
Many of the consumers who were going to buy the audi a6l, the bmw, turned to new energy models. The standard for users to judge whether a car is good or not has changed, and it is no longer just a sign. FuelLuxury carShort-sets in terms of smartness and energy consumption have been highlighted, and brand premiums have continued to shrink. If you want to keep a customer, you have to lower the price。
2. Dealers are under pressure to return cage funds at a price
The audi country has a large number of 4s shops, which compete with the city's many stores. There is a backlog of fuel trucks, and the daily cost of stopping the vehicles at the warehouse is incurred. The logic of profit-making by distributors has long been that cars are not sold for profit, and many new cars are sold for no profit per se, using financial services, insurance and after-sales maintenance。
At the end of the quarter and at the end of the year, the doorshops are offered substantial concessions in order to recover their profits in order to complete the factory's marketing tasks. The low price of the offer of 220,000 is mostly the result of strict restrictions imposed by the shop to attract customers。
Three, product cycle change. Old car type clears the way
When cars change, old-age models are significantly reduced to clear stocks. The new model upgrades the interior, the engine, the intelligent configuration, and the old-age product capacity lags relatively behind. Vendors and distributors need to quickly clean up old stock and free up sales space for new car types. Many of the very low prices observed on the internet are the source of old-age replacements, not the latest a6l。
4. Changing consumption perceptions, people are no longer willing to pay for car signs
In the past, a number of candidates used to be limousines to value the face attributes of the brand. It's more rational for consumers to buy cars nowCost of vehiclesI don't know. In the same budget, there is a preference for a fully fledged domestic energy source rather than a luxury fuel truck. Changes in market demand have forced luxurious brands down to attract ordinary household users with lower thresholds。
Ii. Audi a6l's own product, with advantages and disadvantages, objectively combed
The audi a6l has long been able to stabilize the luxurious market for large cars in china, and the core advantages remain。
The body size atmosphere is suitable for business and domestic use; front- and back-to-back space is wide, the chassis is steady, and the high speed and quality is good; 2. 0t engine power reserves are adequate and 7-speed double-disconnected transmission is efficient. Audi's chassis is soundproof, the whole car works, and remains in the first stage of the fuel car. And it's big, it's got a lot of network maintenance, it's got a lot of spare parts。
But the shortboard is also prominent:
1. Motor systems compare new energy sources in the country, with weak intellectual experience and significant gaps in the flow flow and functionality。
The cost of fuel trucks is high, the consumption of fuel in urban areas is high, and maintenance costs are more expensive than normal domestic cars。
3. The introductory version of the configuration is relatively simple, and many comfortable, technological configurations require selection。
4. A substantial reduction in prices over the long term will also affect the preservation rate of used vehicles。
Iii. Focus on hole avoidance: the 220,000 offers must be clearly identified
Many people were attracted to the 4s store at low prices, and finally found themselves unable to make a deal on the basis of an offer。
Source restrictions: low prices are mostly for old stock vehicles, exhibit vehicles, and the colour is cold, and the margin of preference for new cars is narrow。
Purchase of vehicles: loans in a store for vehicles at a low price basic requirements, and full-cost concessions shrink. Loans generate financial services fees and interest, which are not always considered low。
3. Bundled consumption: in-store insurance is required, compulsory decoration is required, or the old car must be replaced, and the folding and replacement subsidy is required to obtain the quotation。
4. Regional differences: large-scale preferences are concentrated in large cities, where there is a concentration of businesses, and small-scale urban preferences。
A reminder: the real cost of buying a car is not just the price of a naked car, but the total price of landing, the insurance, the service fee and the billing fee。
Iv. Equipment and non-commission of participation
It's good for people
1. Fuel-based vehicles, which have concerns about their recharge, battery decay and domestic business hospitality
2. Long-term high-speed driving, valorizing chassis stability, preferring german sedan style
3. The budget is just between 250,000 and 300,000, requiring a large, branded, decent domestic car capable of accepting high maintenance fuel consumption。
Not recommended for start-up
1. Short walk in major cities, focusing on low-cost vehicles, smart cabins and smart driving
2. Budget constraints, concern about the cost of a follow-on vehicle and the intention to change hands after two or three years
3. Without fuel vehicles, they want to enrich their machines and configurations。
V. Simple comparison of peer competition
The bmw 5 system: the bmw is more controlled; the audi a6l chassis is more stable, business properties are stronger and terminal preferences are generally greater。
Oppression of mercedes e: benz has a stronger sense of luxurious atmosphere; prices are stronger and preference margins are smaller than a6l。
In contrast to the high-end domestic energy sedans: the smartness and low cost of using domestic electric cars; audi a6l's advantage is the lack of fuel anxiety, chassis and brand base。
Summary
The audi a6l offer, which is as low as 220,000, is not a devaluation of the car itself, but a change in the general environment of the entire luxury fuel truck market. New energy car-type shocks, marketer pressure, alternative silos, rational consumption, compounded by multiple factors, have forced luxury cars to compete for customers at low prices。
There are a number of conditions behind the low price, and the purchase of cars is not attracted to the low price of naked cars. If you prefer fuel trucks, you often travel long distances, and you re-examine chassis, you can go to the shop for a test drive and carefully account for the full cost of landing. A more intelligent and low-cost approach would make the new domestic energy model more appropriate。
Topical interaction: over 200,000, would you consider a limo like odie a6l, or a new domestic energy car? The comment area would be welcome to talk, and the interest would be of interest to the ongoing sharing of the purchase of vehicle dry goods。
