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从“卖房子”到“建圈子”：2025中国房企社群运营的战略重构与价值兑现
2026-04-14
网络整理
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Key Point:其核心逻辑跳出“交易框架”，以“共同价值观与兴趣”为纽带，将分散的业主、潜在客户甚至外部资源凝聚成网状社群：企业不再是唯一主导者，而是退居“陪伴者与赋能者”角色
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