In day-to-day work, one's power is always limited and collective wisdom is always greater than one's. This paper focuses on brainstorms in the b-side work scene, looking at three aspects of how to use their potential in practical applications。
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In today's competitive business environment, how to continuously innovate and improve services based on meeting business needs, improve market competitiveness and expand the scope of business becomes an important issue for our cross-designers。
Brainstorms, as an open and innovative approach, can help us spread the potential for additional demand, explore potential business opportunities and markets, and improve service quality and user experience. This paper is based on the theme of brainstorms in the b-end working scene, and explores three ways to use its potential in practical applications
01 strength of brainstorm
Brainstorm is a famous innovation, widely applied in innovative design, decision-making, team-building and so forth, and a brainstorming approach. Brainstorms are also widely used for supporting interactive design in b-end network management system design。
I wonder if b-side design needs come from the business side. Why is there any other demand
For several reasons:
The needs of users, which are in fact diverse and changing, may not be clear on their own, so we need to spread more of the other needs before the programme is evaluated to meet the potential needs of users。
Through the spread of additional needs, we can improve the quality of services and user experience. Diversified service programmes and an ever-optimal experience can increase user satisfaction and loyalty, after all, b-end products cannot be based solely on the product's instrumental properties, but require more enabling firms from a service perspective。
At the end of the b market, where competition is intense today, our products need to develop their own core competitiveness while spreading the possibility of additional demand, providing users with more comprehensive and flexible personalization programmes, enhancing enterprise competitiveness and promoting enterprise development。
So we're going to use the example of the design of the campus network management system to describe the advantages of brainstorms in design。
First, we need to tailor our design to the business needs of our clients. Brainstorm is, however, a very effective design method that helps designers and developers, to some extent, to discover innovative design options while also stimulating creative thinking and inspiration. Thus, in designing the system, the introduction of headstorms can bring the following advantages。
1. 1 stimulating creative thinking and inspiration
Brainstorms are a free, open and creative way of thinking that allows participants to relax their thinking and enhance their capacity for creative thinking. This approach allows designers and developers to bring together different ideas and ideas in order to better explore innovative design options。
1. 2 promoting teamwork and communication
Through headstorms, different team members can share and discuss their ideas and insights in an open and equitable environment, which helps to promote collaboration and communication among team members and enhance team creativity and innovation。
1. 3 upgrading design diversity and innovation
Brainstorms can increase the imagination and creativity of participants, thereby enhancing the diversity and innovation of design. Brainstorms can help designers and developers to identify non-traditional design ideas and programmes that may bring fresh perspectives and inspiration to the project。
Thus, while the design of the system needs to be tailored directly to each other's needs, the introduction of brainstorms can provide additional advantages and innovations, as well as stimulate creative thinking and inspiration among designers and developers。
02, headstorm prep
In the design of our current network management system, brainstorms can be used to generate design rules, design principles and interactive models. Specific steps to apply brainstorm to the interactive design of the b-end network management system are detailed below。
2. 1 clarifying themes and objectives
In the interactive programme analysis of the project, the subject of brainstorms should be related to user needs and issues, and it is worth noting that the theme here is one that needs to be discussed with team members and identified (not made up of themselves), such as how to improve user efficiency and how to optimize the use experience of different role users。
The identification of the subject of brainstorms requires a careful understanding of the operational requirements of a. Understanding the business needs of the a would help our cross-designers to better understand the needs of the business and the expectations of the users, which would help to limit the scope of and make the creativity more relevant, thereby improving brainstorms。
2. 2 identification of participants and rules
Before a brainstorm begins, the design team should identify the members and rules involved in the brainstorm, adopt the rules to ensure that the team's attention is focused on a subject and avoid overthinking or discussing。
Participants should be people with relevant experience and knowledge, such as designers, product managers, development engineers, etc. Here we need to send participants e-mails, instant newsletters or invitations to meetings to inform them of the subject and objectives of the brainstorm and to ask them to share their ideas and opinions in the brainstorm。
Team members were informed of the purpose, processes and rules of the storm. The time limit is usually between 30 minutes and one hour, which ensures that team members are focused and that brainstorms are efficient。
03 the brainstorm process
The brainstorm process can be divided into four processes:
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3. 1 rethinking
At the beginning of the brainstorm, members should start thinking and remain free to think, i. E. To present as many ideas and questions as possible related to the subject, such as at least three ideas from each participant. Those ideas and questions can be incomplete and premature, and we should record them as fully as possible without pre-analysing, assessing and commenting on them during this period。
During brainstorms, interactive designers need to remain open and flexible and encourage team members to come forward with new ideas and ideas。
3. 2 summary and classification
During a brainstorm, team members may come up with many different creative ideas, and when thinking is out, we should ensure that all ideas in these records are recorded for subsequent evaluation and screening. All the ideas and issues raised could be visualized, aggregated and classified. For example, using tools such as whiteboards, easy to post or online collaboration tools (if thought maps are used, xmind is suggested here, which is really convenient), bringing together similar ideas and issues, or grouping them by theme for subsequent further analysis。
This step could help us to gain a clearer understanding of all ideas and issues and to discover their linkages and differences。
3. 3 focused thinking
We're supposed to have a lot of brainstorm ideas at our disposal, but not all the results apply. Selection and screening to determine whether they are in line with the themes and objectives of this brainstorm (assessing and screening from the feasibility of the program, its importance and innovation), screening ideas and questions that match the team goals and user needs, and sifting out those that are not feasible or practical. Finally, the most valuable ideas and questions are screened and prepared for subsequent design work. This can help us avoid wasting time and resources in the design process。
Prioritize ideas and issues according to their importance and urgency. This could help us to better plan the design process and development time at a later stage and ensure that optimal programmes are prioritized, thus contributing to subsequent implementation and development. High priority can be given to ideas that are most likely to be adopted and implemented, or to ideas that are consistent with current design needs. In addition, team members should consider whether these ideas can solve user problems or pain points, match product positioning and target user groups, etc。
Cross-checking ideas and issues using different roles and perspectives to ensure that each issue is considered comprehensively helps us to identify issues or risks that may have previously been overlooked。
Having completed the aggregation and classification, we should focus on a few of the most valuable ideas and issues. These ideas and questions may relate to user pain points, product improvements, new functions, etc. Their feasibility and means of realization could be considered。
When the most valuable ideas are screened, we should summarize them and organize them for subsequent design. In summarizing ideas and issues, they can be grouped and organized according to their similarities or themes, so that subsequent design teams can better understand and use them。
Our interactive designers need to maintain an open mind and a flexible mindset in order to better identify and solve problems. At the same time, there is a need for close collaboration with the team and continuous reflection and feedback to ensure that both the design process and the final programme meet the team objectives and user needs。
3. 4 optimization of improvements
Finally, there is a need to further integrate, deepen and refine ideas and generate design options and interactive modelling. This step requires designers to design interactive design solutions that are consistent with the information architecture, human interaction and visualization, based on best ideas and needs, and incorporating the system's structure, layout, interactive processes, etc., and to present the programme to other members of the team for joint assessment and revision。
The process needs to ensure the cooperation and coordination of team members to ensure that programme delivery is matched to the team's technical capabilities and that all designs can be successfully landed. At the same time, the final programme needs to be aligned with the needs and expectations of the a, ensuring that all changes and improvements in the design of the programme are designed to better meet the needs and enhance the use experience of the business community。
04 visualized type 4. 1 of brainstorm
A thought map is a graphic way of presenting the results of a brainstorm, using elements such as branches, nodes, keywords, etc., to present themes and related ideas. The advantage is that ideas can be linked together in a holistic way that facilitates grouping and organization; the disadvantage is that, when ideas are too numerous, the chart becomes very complex to read and understand。
4. 2 compassions
Prosthetics are a method of combining the results of the brainstorms of many groups into a large chart. This approach brings together similar ideas and forms an orderly structure that helps to consolidate a large amount of information before analysing and discussing solutions to problems. The advantage is that ideas can be usefully summarized and summarized, and the disadvantage is that when ideas are too numerous, kinship maps can become very complex。
4. 3 sketches
It is a method of mapping the results of headstorms on paper or on digital platforms. This approach allows team members to better express and share their ideas and promotes communication and innovation. The advantage is that it is easy to draw and modify, and the disadvantage is that sketches are difficult to maintain high quality and professionalism。
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4. 4 card classification
Card classification is a method of categorizing ideas by writing them on small cards, and then by users according to their own understanding, so that teams can better organize and identify themes. The advantage is that the relationship and classification of each idea can be clearly demonstrated, and the disadvantage is that time is more consumed。
Overall, different brainstorm visualization methods have their own strengths and weaknesses. The choice of the appropriate method is determined on a case-by-case and needs basis。
05 at the end
Brainstorms are a very important way of helping designers to think out and find more ideas and solutions. It needs to be noted, however, that brainstorms are not a panacea and may sometimes give rise to meaningless or unrealistic ideas. Therefore, in the course of a brainstorm, teams need to maintain reason and judgement, screen and evaluate all ideas and optimize them to fit the realities of the situation in order to create the best user experience in b-side interactive design。
That's just a rough summary of the cross-design in the brainstorm. I hope the article inspires you, and i'd like you to discuss it with interested students
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Columnist
Jiangbird, micro-intelligence public: the design life of the jiangbird, everyone is a columnist for the product manager. Eight years of experience in the internet industry, with experience in design thinking, design methodology theory, interactive design research。
