The child loses three sets: eyes, teeth and heights, which seem to be just as good as holding them。
The sunglasses are one example of this: they are located in the world's largest view of the world, and they are engaged in a “silver-eyed” business, with rather broken performance。
In the first three quarters of 2023, companies achieved $563 million in operating income, an increase of 23. 80 per cent over the same period; a net profit of $122 million in attribution, an increase of 40. 34 per cent over the same period; and a net profit of $107 million, an increase of 62. 27 per cent over the same period。
However, with considerable data, the sunglasses also face challenges such as too small a “light control” of the second curve, and heavy sales over r & d。
01 is the second curve of "easy control" formed
In recent editions of the financial statements, the sunglasses spend a great deal of time on the newly introduced amphibious lens products for the control of near-sightedness, including “easy control” (the “generation”) and “easy control pro” (the “second generation”)。
What do you mean, off the lens? It is an emerging optical corrective product that has been prevalent on the market in recent years, distinguished from general near-sighted lenses, and is based on the formation of peri-visional insulation through lenses that have the effect of inhibiting the rapid growth of young people's eye axes and the deepening of near-sightedness。
At present, the main players in this field are the foreign brand-name chase little gardens, hao-yo-yo-yo-yo-yo-yo-yo-yo-yo-yo, the national product card star, the puno-yu, the myodisac lenses, etc。
It is worth noting that the price of centrifugal lenses is significantly higher than that of ordinary lenses, typically in the range of 2000-4000, or even higher, for example, the standard edition of the haute novosian music, 3980 a pair, and the medical version, 4980 a pair。
Based on the bright market outlook and the profit-making effect, the off-focal lens has moved rapidly into an industry trend, with commercial subjects doing their best。
Some industry sources have told the node that the direct material costs of the amplifier are not high, because they are resin plastics, but the design process is a little more complex and has stronger medical properties, but the final and ordinary lenses are not much less。
The equity book at the time the mirrors were on the market disclosed that the unit cost of the mirrors was $6. 23 in 2019, and the average price of the mirrors was approximately $13. 5 and the finished mirrors were approximately $56. I'm just doing the math thing in my head, and i guess i'm gonna know how much "twirl" the goggles are。
With regard to the effectiveness of “easy control”, the sunglasses wrote in the course of six months that according to a clinical study by prof. Liu qian, of the wahxi hospital at sichuan university, in the last quarter the easy control pro delay increased 82 per cent efficiently; the light control pro delay increased 60 per cent effective in 12 months. Ninety-seven per cent were able to adapt to the lens within one day。
Source: mirror financial report
At the same time, the sunglasses have repeatedly emphasized the strong increase in “easy control”。
More conventional mirror operations, with centrifugal lenses representing newer technologies, stronger growth dynamics and a greater incremental market, have obvious benefits for breaking the “ceiling” of development, expanding the income-generating radius and enhancing investment expectations。
However, although the “easy control” series of products grew at a much faster rate than the overall rate of increase in the collection of tomorrow's mirrors, the size was small and there was still a long distance to say “picking the beam”。
In the first three quarters of 2023, thanks to the bright spots of the summer season, especially in the more prominent medical institutions and in the continuing head chain, sales of “easy control” products amounted to $99. 71 million, an increase of 74 per cent over the previous year. Of $997. 1 million, $563 million, or 17. 7 per cent。
Little is known that “easy control” was introduced in june 2021, and more than two years of market expansion resulted in this achievement, suggesting that the collection of the mirror is largely based on the previous basic disk, and that the power of the focus of the new product remains to be validated and upgraded。
02 what drives the fragmentation performance
As noted earlier, in recent issues of the financial statements, the sunglasses spend a significant amount of space on the newly introduced amphibious lens product for the control of near-sightedness。
Owing to the relative specificity and sophistication of the off-focal lens product, companies tend to focus on the underlying creative actions and the resulting product and brand power。
The mirrors indicate that it has established cooperation with top institutions such as the chinese director of science and technology, the shanghai polytechnic university, the world-renowned optical expert zhuong lin and team, and that it has promoted autonomous research and development processes such as the kr ultra-resistence mirrors of 2008, the non-spherical lenses of 1. 71 in 2014, and now the “light control” of the technological moat。
As of 30 june 2023, the company had 161 patents, of which 115 were new and functional patents, 21 were patented for visual design and 25 were patented for inventions。
On the ground to financial data, in 2017 and 2022, the monthly mirror business grew from $426 million to $623 million, and the net profits attributed to it increased from $17 million to $136 million, with the remainder of the year, except for 2020, in which the harvests and profits doubled。
But in-depth analysis and research, sales are more like the driving force behind the performance of the mirror。
According to the financial statements, from 2017 to 2022, the cost of selling the mirror went from $4. 928 million to over $100 million. In recent years, the sales cost rate has generally remained around 20 per cent。
The breakdown shows that advertising costs are the largest of sales costs. From the point of view of the economy, the sunglasses are very generous in terms of advertising inputs and have a variety of channels, including landings to view the news bulletins and the gold files of the evening news, field-view rocket launches on the theme “easy control of the space dream” for tomorrow, space museum tours, organization of live encounters with liu, and the introduction of ophthalmological experts on topics such as tremors, small red books, and knowledgeable platforms。
In 2022, the cost of advertising for the mirror is $2. 81 million. In 2017, the cost of advertising for the mirror was only $6. 33 million, and the cost of advertising increased more than fourfold in six years。
In the first three quarters of this year, the sale cost of the mirrors was $112 million, an increase of nearly $40 million over the same period, an increase of 35. 5 per cent, exceeding the rate of increase for the battalion; the sales cost rate was 19. 98 per cent, an increase of about four percentage points over the same period of the previous year。
But in research and development, the input of the mirror is much more “stingy”. In 2017 - 2022, r & d costs were $1. 52 million, $1. 535 million, $1. 627 million, $1. 762 million, $1. 787 million and $22. 37 million, respectively, at a r & d cost rate of over 5 per cent。
In other words, the sunglasses are more dependent on marketing than on the technological hard power of r&d。
The ability to further develop the moon lens is almost exclusively in cooperation with external partners, with few core technicians being introduced and gaps in the research and development system being revealed。
In the financial sense of the nodal business, glasses, as a special business of “semi-medicine,” concern the health of the consumer, marketing and professional skills like the enterprise's left and right legs, and cannot be missing or disproportionately biased. How to balance r & d and marketing also requires more scrutiny。
