Reviser
"twenty glasses, $200 for you, $300 for you, $400 for you."
This sentence refers directly to the "semi-medicine" eyeglass industry: how much profit is behind a pair of glasses, hundreds less, and thousands more? In recent days, the moon mirrors inc. (hereinafter referred to as the moon mirror) has launched an impact on the ipo of the entrepreneurship board, and its equity book has exposed the tip of the iceberg in the eyeglass industry。
The lens costs less than $7. Done
The sunglasses were established in 2002 and operate mainly in jiang sunyang, with a focus on the development, design, production and marketing of eye-vision products such as lenses, lenses and frames。
In 2017, the ph. D. Glasses were used as the “first piece of glasses in the country” landing board, mainly for retail purposes. Unlike the doctoral glasses of the main glasses chain, the main lenses are produced. According to the equity book, the mirror business contributed the most to the main camp of the mirror, which generated close to 80 per cent of sales revenue between 2018 and 2020。
For the cost, the share book for the lens is clear: in 2020, the cost per lens was $6. 77 and the cost per pair of glasses was only $60. 33。
Checklist of the book
So the cost of the mirror is not very high, and what is the end-market price for the mirror and mirror
At the flag shop of the mirror mirror at a certain electrician platform, new and china (micro-sign: jwview) saw the highest sales of 400 degrees of non-spherical lenses, with a refractive rate of 1. 56 (lower) at $248, a refractive rate of 1. 61 (lower) at $328, a refruit rate of 1. 67 (super thin) at $578, and a refractive rate of 1. 74 (super thin) at $1898. It is understood that the higher the refraction rate of the lenses, the thinr the edge of the lenses, the lighter the lenses, the more suitable for the larger and more types of mirror frames, but the greater the disspersion and the greater the clarity of the vision。
The 1898-dollar sunglasses
In the case of mirror prices, the highest sales volume was for a non-spherical lens with a refraction rate of 1. 56 (slighter) at $348, while for an intelligent colour change lens with a refractive rate of 1. 71 (super thin) at $1498。
A number of consumers have also indicated that on-line goggles shops can be a thousand clickers, even more expensive if they are equipped with mirror frames and frames。
From 2018 to 2020, according to the sunglass mirror book, the gross domestic product was $225 million, $282 million and $298 million respectively。
The proportion of māori in lenses is 91. 44 per cent, 85. 34 per cent and 82. 84 per cent respectively. In 2020, the māori ratio for lenses and mirrors was 56. 63 and 64. 66 per cent, respectively。
According to the equity book, the sunglasses themselves do not directly run the glasses store, but only the only entity experience shop in tanyang. Direct marketing channels for the lenses include the sale of the lenses directly to the terminal glasses store, the glasses chain and the electrician enterprise. In addition, the lenses are sold to dealers and dealers。
To reduce the price differentials of intermediaries, the mirror is focused on expanding retail operations on the line. According to the book, the mirror has opened an online flag shop on the skycat, kyoto, and mi platforms. On-line self-employment income increased from $4. 26 million in 2018 to $4,573. 7 million in 2020, representing an increase from 0. 85 per cent to 8. 50 per cent in the share of income from main operations。
It is also noteworthy that the māori rate for the sunglasses on the electrician platform is considerably higher than the māori rate for the direct underline sale。
In 2020, the rates were 66. 88 per cent and 27. 11 per cent for direct sales of lens products and under the lens product line, respectively, while the rates were 91. 70 per cent and 71. 82 per cent for self-employed electricians。
The equity book explains the higher māori ratio of the electrical self-run lens product, mainly because the māori space is higher because the māori lens, as an upstream lens producer, can be priced at a high premium at the retail level。
Professionals:
With a very lucrative hat, but no money
A senior member of the retail trade in glasses disclosed to the chinese new latour that the high māori ratio of the lenses in the electrician channel had benefited from the creation of a branding effect, resulting in online pricing rights. However, for the industry as a whole, the māori rate on electric power platforms is generally only 50 to 60 per cent, and under the marketing of festivals such as “618” “two 11”, the māori rate is only further reduced。
According to the above-mentioned industry, many people think that the eyeglass industry is “blowing” and that it is actually hard to make money. He stated that the physical glasses store did not simply profit from selling lenses and frames, but also from technical and photometric services. Apart from rent, utility charges, manual management costs, etc., the entity's glasses shop also includes costs of photocopying, reception, after-sale, etc. In the costs of lenses and frames, creating a huge price gap that makes people feel that the eyeglass industry is “blowing off”, but in practice there is little room for profit。
The net interest rate for the glasses for the month also supports the statements of the above-mentioned persons from the side. The net interest rate for the period 2018 to 2020 was 8. 21 per cent, 14. 58 per cent and 15. 11 per cent, based on the data of the sunglass book。
He further noted that, while there was no cost of rent, utilities, light services, etc., to the under-line store for the light lenses operated by the electrical platform, there was also a need to cover such costs as promotion fees, management fees, logistics stocks, etc. Moreover, the sunglasses, unlike their wholesalers, are not directly “buy-and-selling” in large quantities. They are only half-finished products and require further tailoring in order to be eventually assembled on the mirror shelf selected by the consumer, depending on the consumer's degree of credit and other requirements。
“there are also large shopping festivals such as `618' and `twice 11', where tens of thousands of promotion costs may have been invested in the early stages, but at the end of the day, the shop was busy, with a higher sales volume, a higher ranking, an increased flow of water in the open, and, in fact, a fall in prices, a further decline in the profits of the product and a half-day work without much to earn. The above-mentioned industry has spoken openly。
The sale costs are high
Since 2018, a systematic price increase for the mirror has been made annually. According to the mirror, companies were the first to withdraw from the industry's price battles, leading to a return in the value of the lenses industry, resulting in a corresponding adjustment of the export prices of downstream goods to drive the lower wholesale and retail segments of the industrial chain, thereby boosting the industry as a whole。
With price increases, the net profit from the lens is nearly double. Between 2018 and 2020, the sunglasses achieved net profits of $41,845. 3 million, $80,57. 41 million and $8,1. 588 million; business income was $509 million, $553 million and $540 million。
On the other hand, the sunglasses are selling money to boost brand influence. Since 2017, the sunglasses have placed large-scale advertisements on the market and, in addition to bringing in a star, chen doming, has been working with a variety of ensembles such as " no disturbing the greatest brain " . According to the book, the cost of its sale was also high. From 2018 to 2020, the cost of selling the mirrors was 76,826,000 yuan, 104 million yuan and 113 million yuan, respectively。
In terms of r & d costs, during the reporting period, companies spent r & d costs of $1. 535. 41 million, $16. 62 million and $17. 624 million respectively, representing 3. 01 per cent, 2. 94 per cent and 3. 27 per cent of operating income respectively。
The founders of the research by a third-party research institute, the mirror company, have shown that, technically, mirror companies do not have too high a moat and are easily imitated beyond it. For a consumption-oriented enterprise such as the sunglasses (to c), the core competitiveness of an enterprise is not the technology premium, but the brand premium。
The associate professor of the central university of finance and economics, liu chun-sheng, pointed out that the mirror itself was manufacturing, that technical barriers were low, and that emerging technologies such as ophthalmic corrective surgery, amphibal lenses and contact lenses had some impact on them。
“the future industry will grow stronger, and how traditional manufacturing should upgrade and meet the needs of future science and technology industries and consumers will need to be considered.” liu chun-sheng indicates。
(the views in the text are for information purposes only and do not constitute investment proposals, investments are risky and entry to the market requires caution. I'm not sure
