You buy a few hundred-dollar mirrors, maybe a few-dollar difference。
The cost of production of the forthcoming sunglasses, which are written naked in their book, is only $6. 77. And the price of the lenses compared to the glasses shop is hundreds or even thousands。
They are the second eyes of the near-sighted, and they face high-priced glasses, but the near-sighted are only angry and unable to change. "no way. Who makes this essential for our eyesight? I'm sorry. And the consumer said, "i know it's a low cost, but i'm willing to buy it at a low price
According to the national visual health report, published by the china center for health and development studies, it is expected that by 2020, china's near-sighted population will reach 700 million. That means that one in two people in china has a near-sighted look。
Why would such a large eyeglass audience be cut openly by traders? In fact, behind the mirror is a high marketing cost. In other words, the lenses are not worth money, but it takes a lot of work to make you buy them。
It's the same for all imports
The share book for the sunglasses mentions a single lens cost of $6. 77, which has triggered a surge in the consumer market。
People on the internet say they spend hundreds or even thousands of dollars on lenses, and they're just a couple of dollars, and they're all upset that they've been cut off by mirror companies
Consumers here are too busy with tears, they're going to be on the market, they're too busy to make investors smile even louder! Its equity book mentions that the net profit from january to june increased from $34 million to $38 million, an increase of 28. 34 per cent and the net profit percentage increased to 43. 44 per cent
Why is the profits getting higher? Because of the increasing cost of the lenses, the moonglasses have admitted this in their own equity book。
Even more striking is the fact that the māori rate for the sunglasses is also quite impressive, and the quote note shows that in 2020, for example, the māori rate for issuers in this product was 64. 24 per cent, 31. 93 per cent for distributors and 91. 42 per cent for retailers。
According to the mirror book, under its own brand, it has a refraction rate of 1. 56 non-spherical resins for single lenses at a price of $14. 08, 1. 60 for blue light non-spherical resins at a cost of $18. 50, and for both lenses, based on a change in the current smart color, based on the sunglass mirror sky cat flag store, at $538 and $668 respectively。
The consumer wang dongdong (alias), who spent $800 on the lenses, said: “although it is known that the lenses are not expensive, the profit space is really unexpected.” he also said, “as a consumer, i can't help but hope to open my own glasses store later and join us.”
The center for iq tax studies has learned that, apart from the fact that china’s autonomous mirror brand, represented by the sunglasses, has been blown out at far different costs from retail prices, the foreign head brands are not soft. By way of example, the price on the skycat flagship is $480, while the wholesale price table shows that the wholesale price for this type of customer is $85 per piece, depending on the internal salesman's indication that it can still be set off on this basis, which is just a price to the distributor。
"when i was wearing glasses last month, i was given more than 2,000 visual lenses, and i refused very wisely, and i thought he was fooling me." but then peng added, "then i chose a 1,000-plus view path and now look at the news and think i'm really young."
“now that the glasses are really too good for me, i wonder why there is no standard in the industry and no involvement of the price sector.”
The eyeglass industry, such as mirrors, has been characterized as a profit industry, with both anger and despair on the part of consumers, "no way, who's going to make this essential for our eyesight? I'm sorry。
Why are the lenses so expensive
The center for iq tax studies has learned that many consumers have bought high-priced lenses and have tried to find some psychological comfort for themselves, such as xu: they're expensive, like the membranes, they're grinding, and they may need a professional manual solution。
In response, the centre for the study of iq taxes stated that it was not necessary for this reason。
Through mr. Fong, an expert in the eyeglass industry, the iq tax understands that the cost of the manual technology that consumers prefer to refer to does not exist. With the exception of photologists who need manual technology, mirror grinding and membrane technology are done by machines, so there are no technical difficulties, and the only consideration that needs to be taken into account is the cost of prior machine development。
Then why are the lenses still so expensive? Did you really answer the phrase "three years without opening up, three years without opening up"
Known as the online friend, liu cheuli, said that the lenses in the glasses store were so expensive, first of all because of the high rent and labour costs and the low traffic, although the central factor was the high cost of sales。
For example, according to the doctor's book of solicitation, the cost of sales, including labour and rent, accounted for half of the entire operation, and neither of them could be avoided. It is also the case that the employees of the glasses shop are inefficient, and each store, on average, does not sell a few glasses a day, so that it is only possible to maintain the income by raising the price of a single customer and being forced to sell at a higher price。
In this regard, mr. Fong stated that there were many reasons for the high price added to the lenses for consumers, first of all because the glasses were durable, so few people bought them frequently and the glasses store had to increase the profit margin of the single product as a milk shop. And the mirror industry is somewhat similar to the pharmaceutical industry, depending on prior research and development inputs, comparison of glasses, and perhaps more lucrative。
In addition, mr. Fong told the iqt research centre that the cost price of $6. 77 that was seen was the factory price, the processed price of manufacturing, and the price that had been created after the mass production had been achieved, so it was normal that the price was low, as in the case of raw materials for many products。
Mr. Fong also told the iqt research centre that a large brand such as the one for next month is familiar to consumers because of the high costs of branding, advertising, etc., such as the fact that their image advocates invite actors at the national level, and advertising is done through a variety of channels and costly。
The cost of marketing the mirror is indeed high and far higher than the cost of research and development. According to the equity book, between 2017 and 2020, company sales costs more than doubled, compared to research and development costs, which increased only marginally。
Indeed, in a highly competitive chinese market, businesses are working hard to sell, and in a durable goods industry such as glasses, there is little publicity to build visibility and high marketing and advertising costs. Thus, consumers pay for marketing rather than technology。
But mr. Fong also stated that the eyeglass industry was not a windfall industry: “if it was a windfall, i would look at the milk and tea industry as a lot, and their raw materials would be like that, and they would sell dozens of drinks, and they would still sell as fast as possible
“the reaction of consumers is so extreme that if the eyeglass industry is so profitable, the web sprayers will not choose to be sprayers, but to sell glasses to be rich.” the boss of the glasses shop, wu xiao, told the iqc。
03 cheap mirror consumers say they don't want to buy it
In fact, consumers get caught up in these weird circles when they get glasses and glasses: the higher the price of glasses, the more consumers feel the cheapness of the goods, and even the fact that about a hundred glasses can't be worn. The fact is that dozens of dollars of glasses are “workable” without taking beauty into account。
Jia told the center of iq tax studies: "i think every time i get a lens, i think i'm buying a deep science and technology, and i think it's right to buy it, but this time i see the cost of a moonglass, and i feel like 2,000 pieces of shit are too bad to pick glasses."
The consumer obese said: “it is true that there are 200 dollars in glasses, but it is not possible to buy them
"i've got 100 glasses i can wear. When i was in school, one of my classmates was danyang, who wanted to wear glasses, provided a pair of eyes and pupils, and then picked a frame in the circle of friends, unified lenses against blue light, wearing light-floating fluids
There are also many interested netizens who offer excellent solutions: they can go to the ophthalmological hospital for an eye check and then go to pan's home with the results on the line or with them (the largest corset of glasses in beijing) for glasses, and it's cost-effective。
And the internet friend mark said, "well, more than a hundred lenses must be working, and that's a number of degrees, so you can see. But it's a different thing to wear for how long?”
Mr. Oscillian also offered similar suggestions to consumers, saying that if it was to be cheap, it would be possible to buy them online, but if it was to have a full mirroring experience, or after-sale services, or to go to some chain stores。
On the whole, different brand mirrors have different prices and different brands, and students at the center for iq tax studies have said that, while expensive, they are not expensive, but they are right, and they just choose for themselves. And subsurface light is a good way to save money, but there is a risk that the internet is mixed and there is a risk of buying fake goods。
04 how to address business and consumer conflicts
Indeed, a crisis of trust has prevailed for all businesses and consumers. Consumers think that the business is just a trick, they don't believe it, they think it's hard, they say everything is expensive, they don't understand people。
Consumers are fat and fat: “but if anything goes into treasure island, no 800 bucks will come out. And there's a photocopy mirror next to the same hospital, at least 1,500 steps."
Shao xiao ho also said, "the one with the worst glasses must be in the eye hospital."
In fact, there is some sort of distorted medical relationship between the seller and the customer. Customers have minor illnesses, but doctors have to zoom in to get patients to blood tests for ct and to open a variety of expensive medications, which strains the relationship; glasses stores are always the ones where they push various kinds of lenses to consumers, and they start with expensive, high profits rather than suitable consumers, and when customers buy glasses for hundreds of thousands of dollars, they have a few problems that they want to get back to repair, and many glasses stores deal with consumers with a “direct change” that leads to a poor impression of the business。
In the final analysis, because the lenses are a durable product, many businesses want to make money at a single price, and sales are second. What if we solve the sales problem? Would the price of glasses be reduced if they were turned into a decorative consumer rather than a durable one that is changed every few years
Several consumers were interviewed about the same attitude, suggesting that if the price of glasses could be lowered, the glasses would be considered as an ornament, with several more to wear。
The iq tax was followed by consultations with several shopkeepers, who took the attitude that if the sales were high, they would consider lowering the sales price. So the question is, are there chickens or eggs? So is it the business that first drops the price, or is it the consumer that first buys it
But in any case, in the game of merchants and consumers, whether it's high or low, mirror companies laugh and take advantage of it。
