The southern weekend magazine was founded in 1984, and the newspaper is divided into five editions of news, economy, culture, time and commentary. The content of the magazine follows the hot spots and focus of the development of the times and provides the reader with a more complete and realistic picture of the future of chinese society through comprehensive, in-depth and lively reflection and reporting of recent social facts。
Readable population: political lovers, civil servants aged 25-55
In-depth newspaper coverage, excellent commentary and unique insights bring us thinking about social, economic and cultural events, both domestic and international。
Journal message: name: southern weekend
Readable age: 25-55 years
Author: editorial section, southern weekend
Press: southern press media group
Frames: flat
Paper: rubber paper
Open: 8
Publication cycle: 1 issue per week, 52 issues per year
Languages: chinese
Presentation by the magazine:
The southern press and media group, under its banner, has a comprehensive and well-known weekly newspaper, both in and out of china, which is also a weekly news report with high circulation, high circulation and wide influence and credibility. From the 1990s to the twenty-first century, the southern weekends were dominated by the concept of big news, standing at the height of the times, with a broad vision, guided by party journalism demands and marxist journalism, and with a serious editorial approach of “positive, positive, balanced and robust”. The 32 editions of the weekend in the south, divided into three main sections: news, economics, culture, and content, which are close to the hot spots and focus of the times, provide the reader with a more complete and realistic picture of the future of chinese society through a comprehensive, in-depth and lively reflection and reporting of the major facts that have taken place。
Honours: the south weekend was awarded the 2003 effie advertising effectiveness award, the first chinese newspaper to receive an international marketing prize. In 2006, the world branding laboratory (wbl) published china's 500 most valued brand, the south ranked first in the weekly newspaper on weekends at $2 billion in brand value. During the weekend of 2008, the south ranked first in the category of "ideal brands" in the chinese consumer ideas survey 2008, sponsored by the china business advertising association and the china media university。
