On the afternoon of 13 may, naga-san issued a further statement disassociating himself from the shop and giving specific information on the business registration of the shop。
This response has also attracted the attention and discussion of a large number of internet users, many of whom have stated that it is no longer clear which one is real and which one is fake, even if it is true that naga has been open for years。
The same is true of the fact that in beijing alone there is a great deal of counterfeit and soybean milk. On 13 may, beijing journalist journalists searched the site and found that there were 29 relevant businesses in beijing called young and soy-sweed, of which 18 were named young and soy-sweed, and 11 were named with yong and soy-sweed. Further inquiries by ncn have revealed that there are only eight official network registration shops in beijing, and that most of these eight are traffic hubs, and that a few non-transport hubs do not operate in beijing's core business circles and are relatively remote。
In an interview with the beijing business journal, a non-renowned businessman engaged in the chinese fast-food chain said that, while naga’s statements could clarify that the irregular restaurant was not a permanent food store, the years of the soybeans had been imitated and abused, and there had been many problems in the door, with the brand name “and live-in and soy milk” being the subject of a hot-searched allied trader’s self-resort of the incident, and the high risk of using the brand of “nature and soy soy", which was left behind by the permanent and food trademark’s incompetence。
It's been "bad."
It is not hard to find in the history of the development of permanent and soybean soybean that the brand of “nature and soybean” has been “broken” for the first time。
According to the data, yinghua mau is a breakfast shop in the nino-north city of taiwan, located along the zhongcheng bridge, where soya mau is sold. The “yongcheng soya” brand was created in 1982 by taiwan hirochi food company ltd. As a catering brand, and crossed the taiwan strait in 1995 to develop in the mainland. With the growing influence of the yongchou brand, the company was formally established in december 2009 — yongchou food (china) ltd. — and established the china district catering headquarters, which was developed as the yongchou international chain. To date, the number of businesses that can be visited by yongcheng is 281, and 36 in zhejiang province, excluding the shop in question。
However, the development of food for peace seems to have been accompanied by a trademark dispute, the most significant of which is the trade dispute between yongchang and the king. It is understood that in 1995 taiwan hirochi registered the trademark “naga and scarecrow map” in the mainland. In 1996, the present-day king naga officially appeared in shanghai, where he established a shanghai-based and soyuz-based king's catering company, a fast-food restaurant with soybean and oil strips, with a tablet called "the king of naga and soybs". In 1997, the company, with the approval of the national trademark office, successfully registered the trademark "the king of naga" in category 42 (dinners, fast food shops, soybean mills, etc.). To this end, a trademark dispute between hirochi and the company was also triggered, and wang yongcheng immediately replaced the tablet of the door shop with “the king of yongchang” and has continued to date。
At that time, it was argued that taiwan hirochi enjoyed exclusive rights to the yongcheng map trademark, which had been registered by shanghai and soyuz king in 1997. Although the king is registered as a service trademark in category 42, his trademark is used mainly for medium-sized fast-food chains, which are almost identical to taiwan hirochi's scope of operation and consumer destination and can easily be confused with the latter's services and products, and in fact this confusion has reached a very serious point。
While it is true that naga and naga have now become the country’s well-known chain of food and catering brands, this dispute over the trademarks has not improved the spread of the soybeans, and even the emergence in many parts of the country of restaurants named “naga and soy” and even catering enterprises named “naga and soy and soy” and, because of the specific items involved in that name, have resulted in a very similar type of operation for restaurants with the relevant names, which has also led directly to uncertainty among consumers about the authenticity of the soy and soy。
It's a trademark problem
According to the above-mentioned source of fast-food business, the early years of the life of the soybean soybeans, which also belonged to the small chain of bean brands at that time, the market environment and the laws and regulations relating to trademarks were not sufficiently developed, and the information asymmetry in the market at that time was even greater, and it was difficult for the company itself to feel, even if it had been violated elsewhere, to feel, for a long time, that the four words were almost one type, and that there were soybean soybeans everywhere, and that it was difficult to distinguish between real and real, and it was already very difficult to defend the right to live and eat。
In addition to yongchou soybean, in the last two years, the domestic catering market has seen the emergence of a number of self-flowing internet-based red-eat brands, most of which have experienced trademark infringement. Among them, since last year’s campaign for human rights began with the opening of a large-scale association shop after the trademark was won by the beijing iishang restaurant management company, negative news about food hygiene issues and the hiring of people to line up has led to the constant involvement of the real master。
China's food industry analyst, chu danbong, stated that the incident had appeared in yong-ho's soybean shop, illustrating that yong-ho's soybean had significant gaps in top-level design, intellectual property protection and inspection. At the same time, in the age of informatization, food safety incidents in fake shops have a certain negative impact on the brands of yongyeo soy, posing even greater challenges to the future management and brand maintenance of enterprises。
For businesses, the key is to improve the protection of trademarks, intellectual property rights, and inspection systems to reduce the opportunities for illegal traders to “drille”. The state should also strengthen its penalties and surveillance of the shop, while consumers need to improve their ability to identify and work together to effectively address such problems。
In response to yoon maung, a lawyer from the beijing office of da sung law firm, who stated that, in response to the situation of internet red and well-known restaurant brands, there was a need to ensure quality of the product while creating a branding awareness, since the trademarks used by catering enterprises were registered only after priority protection was given to them. There were clear and well-defined protection systems in the law, and intellectual property rights were a valuable intangible asset, but service enterprises such as catering needed to increase the awareness of trademark protection, otherwise there would be no limit。
Beijing journalist, kwok shiho, kwok chiu, trainee, zhao chi
