On april 17th, the car ring came up with a full-sized sale price update for the tesla chinese official network, and the model 3 and model y were the largest official price adjustment in 2026, with a maximum reduction of 32,000 yuan. Within 1 hour of the news release, the topic was placed directly on the top of the entire online hot list。
Today we're going to figure out the most substantial price reductions, and then we're going to talk about three core issues: why did tesla suddenly drop the price? Does it make any sense for the old owner to defend his rights? Is this the best time for a copy? It's all real data and dry stuff. It's a friend who wants to buy a tram。
I. Clearing up first: how much after the price drops
Let's start with the official real data for this price adjustment, without any tumbles, all of which are the real prices that consumers get:
Ii. Behind the price drop, it's not a premeditation
Many people feel that tesla's price drops are due to bad sales and the opposite. According to the latest data from the ifac, in march china's wholesale sales amounted to 78,000 in tesla, an increase of 12. 3 per cent over the same period and steady in the first tier of the new energy brand. The price decrease was not due at all to sales anxiety。
The first central reason is the sharp fall in costs associated with the production of 4680 batteries. The current long-carrying version, which has been replaced with tesla's latest 4680 non-extreme ear batteries, has reduced battery charter production costs by 32 per cent compared to 2170 batteries and has directly reduced the cost of a bicycle by 20 to 30 million yuan, which is why the long-carving version has fallen far more than the core of the portal。
The second core reason is to respond to the full volume of new domestic energy sources. Since 2026, biadi sea lions 07, pyramid mona m03, mi su7 standard editions have been on the market consecutively, 150,000-250,000 markets have been killed in the red sea, and tesla's entry level has broken down by 210,000, bringing the price war directly to the core of the state-made car, squeezing the space for competition with brand superiority。
Can we do it now? Class three, close your eyes. Class two, don't touch it
First of all, it is not always appropriate for everyone to take the floor now, so as to give you the most concrete proposals for purchase, combining prices, product cycles and vehicle requirements。
Classes can now close their eyes
1. Users who need domestic use and who want to open for more than five years in the long term: within 200,000 people can take out model 33. 25 million and combine tesla's three-power technology and brand power, this price has reached the first tier of the same grade, with no long-term concern for short-term price fluctuations
2. Users of restricted cities, new energy targets: the first-line urban new energy target is short-lived, and the entry threshold for this price reduction has been significantly reduced, just as it has been stuck in the gold budget zone of 200,000-grade domestic cars, with no more suitable timing than it is now
3. Users who focus on driving experience, frequent high-speed runs: assistive driving by tesla, high-speed re-entry rates, continue to be the industry's first ladder, with lower prices and lower prices at a level that makes it difficult to find competition。
Don't touch anyone. Don't buy anything cheap
1. Users of new and intended vehicles for 1-2 years: tesla's price reduction cycles have been frequent, and next year's brand of a new change car will be released, and now, after a year, the second-hand car preservation rate will be affected by both the change and the price reduction, resulting in much more losses than is currently the case
2. Users with the right budget cards and extremely sensitive to prices: if it's hard for you to buy a car at a reduced price again, don't buy it. Tesla has so far had no official policy of guaranteed prices, and the future does not rule out the possibility of further price reductions, and does not put himself in a state of anxiety for a temporary preference。
In conclusion, the price reduction was the new energy price battle of 2026, which was triggered by tesla’s cost advantage, and was indeed a good profit for a user who needed it; but for an old car owner, the price reduction of the no-pricing policy really cooled a lot。
Do you think tesla's price is high enough? Would you choose to copy it now or wait? Let's talk about your opinion. I'll answer the question about car shopping. Watch me。
