Bba's down again. At times, the news of a massive drop of mercedes, bmw and audi, with a preferential margin of hundreds of thousands, is constantly refreshing the perception of a first-line luxury brand system. The price system of conventional fuel trucks is being shattered by new sources of energy。
And in the bba families, audi's price has always been the least robust, and the label "high-priced over-car" has long gone into the heart. In recent days, obi-odi officially announced that between 3 september and 30 september, the total new adi-a7l time-priced price had started at $26. 28 million and the audi-q6 time-limited price at $2. 79 million。
You know, both cars are worth over $400,000. A7l runs as a medium-sized sedan, and just a few days ago, and q6 as a large suv in the three rows, the current time-bound price is almost cut to the limit, even cheaper than the terminal price of a steamed a6l. Look at the numbers alone, they do call it ice. But time-limited equity prices were never enjoyed unconditionally。
Behind the price collapse is a combination of multiple pressures. Audi's sales volume is far less than that of an audi, and a7l and q6 have been facing the problem of "good or bad" since they were on the market, and the distributors have had to increase their leverage. This large price reduction, in turn, further squeezes the pricing space of second-hand car dealers and creates a vicious circle。
Frankly, the a7l of 260,000 and the q6 of around 280,000 are priced well. However, harsh conditions limit the space available for the conversion of sales, and limited concessions can only be traded for limited growth. What audi needs is not just a time-bound price reduction, but a clearer brand positioning and healthier pricing system。
The same budget, less than 300,000, would you choose odie or a new power? A7l and q6 are still worthy of action for users who still value brand value added and mechanical qualities, but if they are to experience smartness, new power products may also be useful。
