"china's investment in science and technology"
While enjoying a live flow dividend, the treasure hunt should also focus on the fact that the live electrician sells fake images, and the platform management code needs to be strengthened
As a result of the rapid growth of the live broadcasters, a number of electric power stations have stepped up the role of live broadcasting, with the aliba (china) network technology ltd. (hereinafter referred to as “aribaba”) third-quarter financial report for the 2021 fiscal year showing that by 2020, more gmv than rmb 400 billion had been generated by live fishing. In the heat, more businesses joined the air-broadcasters。
At the same time, china's investment in science and technology is concerned that, in recent years, jewellery has been broadcast live by foreign forces, but since ordinary consumers do not have the capacity to distinguish between synthetic and natural gemstones, it is not uncommon to “take it down” in the sale of jewellery, while some businesses have been investigated for fraud and have faced complaints from multiple users, and the lack of order behind the boom in jewellery is still in the category of a “high-separation shop”, and the lack of order behind it appears to be in the formal management of the platform。
Businessmen are suspected of selling vacations
In may 2021, song xin (alias) purchased a series of 8. 05-9. 0 mm akoya day pearl necklaces for 4980 dollars in a live broadcast at the treasure shop red pearl (id:65277), after receiving the product was found to be different from the one she had purchased earlier, and accompanying the certificate issued by the japanese institute of truth science (hereinafter “real science”) the “special name” column indicated the pearl as “flower pearl”。
* certificates and pearls provided by song xuan
Song xin claimed that the "special name" appeared in the certificate accompanying the pearls he had purchased previously. However, the merchant's services indicate that, although the certificate is shown as a “flower bead”, this does not mean that the product is not a pearl。
The chinese university of geology (wuhan) jewellery school stated, in the official public domain, that “aurculous beads are the designation given by genuine science to the white department of high-quality akoya pearls, and aurora girls to the `highest' grade by genuine science. Only akoya, who has a certificate of genuine science, can now be called an aurora”。
When song xin questioned the client's service, he said, “you send back a new copy for you”. This is a surprise to consumers, and song asks, "can the certificates be changed? The certificate is false?” after numerous communications, the seller eventually processed the refund for song。
Ms. Liz, a pearl certifier of the japanese institute of truth and pearl, stated to journalists that “first, the pearl necklace and the certificate are one-on-one, and second, the price (4980) is not even good ones”。
In addition, china's investment in science and technology noted that there were a number of related “failure reviews” on the commodity details page of the live link and that many consumers questioned whether they had purchased quality products。
According to counsel li, the hanshan law firm in shanghai, the merchant is suspected of “sale-sale” if the order is clearly stated as a “day girl” pearl and the price of the commodity is significantly lower than the market price. In addition to civil liability, merchants may be liable under article 56 of the consumer protection act to administrative penalties such as warning, confiscation of the proceeds of an offence, and a fine of more than twice the proceeds of an offence and less than ten times the amount of the offence, as well as the suspension of the business and the revocation of the business licence。
Zhejiang xiaodeh, director of the law office, and a member of the internet professional council of zhejiang province, chen civil counsel, stated that the sale of counterfeit products by merchants was legally liable and that, under article 55 of the consumer protection act, the operator who provided goods or services fraudulently was liable for three times the amount of compensation requested by the consumer, calculated at $500。
Businesses have been investigated and remain high-end shops
On the occasion of the application of the red pearl certificate to make use of the live sale, song xin complained to the platform, hoping that it would give priority to and, through third-party investigations, impose appropriate penalties on the seller。
However, the poachers only indicated that credit rating deductions would be applied to the shop and that consumers would be advised to improve their ability to identify。
According to zhang yi, a consultant and chief analyst for aids, consumers pay for what they deserve to be “goods” and, if they need to look ahead, they will choose a better platform to buy goods, which should not require consumers to spend their energy to examine the real and bad of the goods, and should upgrade their wind-control measures。
China's investment in science and technology noted that the main operator behind red pearl was zhejiang and heath pearl co. Ltd., which had been investigated by the zhejiang market supervisory authority on 2 november 2018 for selling counterfeit diamond products and was eventually confiscated for hanging one of the counterfeit diamonds, wearing a pair of fake diamond headset and fined $4,500。
It was not the first time that the head merchant of the pearl industry, red pearl, with 1. 2 million fans, sold it to pretend to be true and to be perfect. However, neither user complaints nor investigations have been initiated, and the shop credit of “george” continues to show good publicity。
The credit rating of the treasure shop is divided into four levels and 20 levels of "dry" "dry" "crown" and the credit rating of the "net" shop is now "one gold crown" at the higher level。
*credit rating map of the treasure shop and the "george" studio
Towards the middle of the year of “6/18”, the peak number of viewers was close to 200,000 for several consecutive days, and ranked third on the 6/18 “amber pearl list”。
As a platform, counsel for civilization chen stated that treasure hunting should be subject to the obligation of scrutiny and supervision of live products, such as strict scrutiny of the qualifications of the cooperative and the testing of the products it provides; supervision of the supply of after-sale products; and prevention of the situation where the business provides different quality products to the anchor team and consumers。
According to counsel, after a consumer complaint, after failure to comply with the obligation to review and to take the necessary measures, joint and several responsibilities are required with the business under article 44 of the consumer protection act。
It's live, with all kinds of stuff
On 28 april, it was announced that the official product pool would be opened to all anchors, covering at least 100 million items from the poppy skycat platform, and that “the professional selection would be given to us, and the anchor would focus on carrying”. Vice-president ali baba, the director of poppy, stated to the media that “currently, there are around 70 per cent of the products broadcast by the shop itself”。
The analyst zhang yi pointed out that, in the era of “full broadcasting”, live broadcasting became the “coding” of shops, but that there was a proliferation of “sub-filling” disruptions in goods that were not sufficiently standardized or difficult to identify。
On 20 september 2020, zhang wei (alias) spent 1,600 dollars on the “face of jade” during a live broadcast at the treasure shop (id:3752204), initially fluorescent with the emeralds, which the merchants said would disappear naturally in a month or two, while after six months, zhang wei discovered that the emeralds were fluorescent。
Zhang wei sent the emerald to the gold and silver jewellery monitoring and quality testing centre in dalian city for testing, which revealed that the product was “apostille emerald”. In february 2021, zhang wei wanted to file a complaint but found that the business had closed down and that the shopkeeper's service was unable to help defend his rights because the business no longer existed. “there is a big loophole in the screening of products broadcast live, with many selling emeralds only for two or three months, and then running”, zhang wei put it straight。
The analyst, zhang yi, pointed out that consumers rely on treasure-hunting to buy goods from a live shop, and that the platform should be held accountable for the quality of the goods, while at the same time making a rational use of local market supervision and consumer associations’ mechanisms to establish a rules-based and credible culture on the soil。
In the past, new regulations have been put in place to provide for the live broadcasting of the electrical industry. Seven departments, namely, the national office of internet information, the ministry of public security and the ministry of commerce, have jointly published the online direct marketing management scheme (hereinafter referred to as the scheme), which has been in effect since 25 may。
The scheme makes pre-emptive, in-situ alerts and ex post sanctions requirements for live marketing platforms, including the requirement for the platform to conduct high-volume, high-value, high-value, high-value, high-value, live-time patrols and extended time for the preservation of content; the establishment of risk identification models, such regulatory measures as bullet window tips, significant markings, functionality and traffic restrictions; and measures to block live broadcasts, close accounts, blacklist and joint disciplinary measures for violations。
China's investment in science and technology sent a letter to ali baba on how to improve the platform's auditing mechanism and enforce its corporate responsibility, especially in the area of high-value transactions and hard-to-reach jewellery, but no response was received at the time of submission。
