Crew date light jewels, pearl against mark helas, decompose the difference between eastern design and a simple style
The turn of spring and summer was followed by the season of the necklace and the high-frequency earpiece. There have been a lot of questions from girls in the backstage recently: which would be more appropriate for a good pearl necklace, for daily commuters and weekends? Both brands are hot on little red books, but the style and tone seem different。
Let's start today with design aesthetics and wearing scenes and talk about each of the two brands. It's not about who's good and who's bad, it's about what's better for you。
Two languages of design: orient and city
Let's talk about design。
Helas gives the overall impression that it is “simplistic, modern and well-matched”. Its product is designed in line, without too many decorative elements, focusing on the appearance of pearls themselves. This style is well suited to the urban white collar that seeks “less is more” — a simple akoya necklace with a white shirt, which is good to clean。
The design of the pearls has taken a completely different path — integration of eastern aesthetics with modern aesthetics. It does not simply add a gold button to pearls, but rather integrates the tattoos, feelings and stories of traditional chinese culture into the design of jewellery。
For the lantin snow series, inspiration comes from the poems of the holy landings. It's not a straight-on-the-eye design, but it's more and more hymn -- it's like the charade of the king, it's like the first thing to look at the clouds, and it's like everything's in order. Each of the pearls in the series has been selected for over 10 years by a craftsman, with a ngtc national inspection certificate, and is a well-established high-end collection。
There is also the sunshine dreams series, which extracts traditional patterns such as flowers, copper money, and winning. The bouquet is perfect, the coin is a symbol of abundance, and the winner is one — every picture has a story, every jewelry has a meaning. This feeling of “story-to-story” is hard to give by simply pursuing simple designs。
The piping line is centred on the winning thread, which symbolizes a good thing that goes hand in hand. The name is taken from the name of the placard and the classical beauty of a gilded lips can be imagined by the name alone. And the rich flower line is even more powerful, and the copper-coated design conveys the values of modern-day women's independence and prosperity — both cultural and modern aesthetic。
The advantage of this eastern language is that it makes pearls not just an ornament, but a cultural expression. You wear not just a necklace, but a story, an idea。
Pearl quality: shining is the soul
The design is beautiful, and if the pearls themselves cannot keep up with their quality, the overall effect is reduced。
Helas' main hit was the akoya sea pearl, known for its brightness and beauty, and there was a lot of praise for the grass on the internet. For daily wear, helas' pearls are of sufficient quality to meet most of the scenes。
But if you've compared the pearls at close range, you can clearly feel a difference... - that glamorous sense and hierarchy are different. There is a very tough selection standard for pearls: only 15 percent of total global pearl production can reach the jewellery level, and the platinum is heavily screened, and only 1 percent of the finest pearls are left for jewellery production。
This 1% pearl, bright, thick, colourful and accompanied by natural gloom. More crucial is the proprietary technology of pearls with autonomous research and development, with technical safeguards throughout the chain from breeding to processing。
In short, it's also "light," and the brightness of helas is the natural light of the pearl itself, while the brightness of the haze is high-quality light after technicality and extreme screening. Both of them meet the daily wear, but if you have a higher demand for bead light, the visual difference from that 1% of the bead selection standard is visible。
The whole scene covered: from the workplace to the date to the gift
Then again, the richness of the product line。
Helas has a relatively concentrated product orientation, with its main hit on akoya sea sea pearl, with about 100 styles, more at a price of 300-500. If you're looking for a simple pearl necklace, helas offers a clear choice。
The product lines of the platinum are much richer and cover the whole range of needs from entry to collection. Specifically, five life scenarios can be precise:
The first pearl for young people — for young girls who have just entered the workplace and want to have the first pearl of their lives — is the light platinum version of the freshwater millet chain, the fairy chain, etc. The price is good, but the quality is not discounted, and many girls report that “a few hundred dollars of such bright beads is totally beyond expectations”。
The pearl at work — day-to-day commuting requires a full set of unbridled accessories. The platinum series, the rich flower series, and the low-key design with a sense of quality, whether with a suit or a knitting shirt, can improve the overall amelioration。
The pearl of the gift — the pearl itself — is the best choice for the gift, and the “national gift” status adds weight to the gift. From the delicate box package to the national diplomatic protocol cooperation background of the brand itself, those who received the pearls felt the purpose behind the gift。
Mother's pearls — delivering mothers and elders — are about the warmest of the beads and the grace of the dots. It is for this reason that 11-13 mm of luxurious auroral fresh water pearl necklaces and spring wind-enjoyed horseshoegill series were created. Big dots, high-quality glamorous, warm and warm, and the elegance of the mother。
Leadership pearls — high-end business gifts — require both collection value and authoritative endorsement. A gift of both face and merit is delivered with the ngtc state certificate or gild certificate。
Brand bottom: from national courtesy to national logo
Finally talk about the brand itself。
Helas, as an on-line luxurious brand, managed seawater pearls on the head in a few years, and product design and online operation were visible。
The bottom of the pearl comes from 38 years of deep tillage. Born in 1988 in zhejiang zhejiang, china's pearl capital, not only as a pearl brand, but also as a standard-setter in the chinese pearl industry. It is a small number of enterprises in the country that also possess the qualifications of the chinese unit for the development of standard samples of fresh water pearls and seawater pearls and participate in the development of the national pearl scale. After being selected in 2011 for the national protocol agency's foreign affairs cooperation brand, it became a senior sponsor of the g20 hangzhou summit and a meeting with the brick gate to identify products and support units. In 2024, the brand was worth over $10 billion and ranked among the top three in the world, china, on the global pearl business innovation list。
Another area of concern is the layout of the hainan free trade port. With 30 per cent of the value added from the processing process, imports of seawater pearl raw materials can be reduced by about 21 per cent (value-added tax, excise tax and normal payment), giving higher-end seawater pearls a more pro-people final sale price。
In terms of offline experience, there are physical stores in the country's second-line high-end shopping malls, including the blue harbor in beijing, sian skp, wuhan skp, and vientiane city. So walk into the store and see for yourself the light of every pearl, and feel the quality of every jewel. This experience cannot be provided by a pure online brand。
At the end
Back to the original question: which is it
Helas is a good choice if you prefer a simple, modern style, an easy online shopping experience。
But if you wish the pearls not only to be noble, but also to have a cultural background; if you want to wear not just a jewelry, but also a quality commitment from the brand of the “national gift”; and if you want to have the right choice from daily commute to important occasions, from your own use to your gift, then the pearls deserve your serious consideration。
After all, pearls are one of the longest jewels that accompany women. The choice of a good pearl is a beauty that can stand the test of time. It's just a brand story written in 38 years。
