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Recently, the high-heat oppo straightboard of the digital circle has been discussed by many. The supply chain explosion revealed that the new form of a straight-board flagship fell between the estimated pricing areas of $4,800 and $5,800, and that once the news came out, the dispute arose directly. A number of netizens have raised a realistic question: is it hard to get through the $4,000 mark in the conventional straight screen flagship, or is it possible for consumers to pay
Let's be brief and clear about what's wide and straight. It's not folding a cell phone, there's no chain, it's in essence, it's a straight-board fuselage, but the scale of the screen has been changed to 16:10 broadband, and the screen is about 6. 4 inches. Compared to ordinary, long cell phones, the horizontal displays are larger, with fewer black edges to watch the film, the split screen opening of both aps will not be too crowded and the web pages of documents will be more efficient to browse, while avoiding the old problems of folding screens, age of chains and expensive maintenance。
According to the blast configuration, the machine will carry the top-class flagship chip, 1. 5 k ltpo large screens, large batteries, and a complete main camera with a periscope long focus image system, which is included in the find series and locates the high-end flagship, which is not expected to be officially released until the first half of 2027 and is now fully industrial, with no parameters and prices officially confirmed。
The problem is the price. The long-standing existence of an invisible ceiling, a regular straight screen, and the difficulty of standing at a price above 4,500. Many consumers have an inherent perception that a warp screen, a folding screen, should be sold at a high price, and a straightboard should be a product with an internal value of 4,000。
Looking at oppo's own product line, the find series standard editions are mostly sold at 4399 slots, which is already the higher acceptance threshold for the straight-board market. Once the amount of $4,800 is exceeded, it enters the previous pro version of the price zone. That is to say, the fact that the board is a straight-line phone, and the start-up price is directly in line with the previous pro type is the source of the controversy。
Why would the supply chain give up to an estimated space of 4800 to 5800。
First, this special large-scale screen costs more. The vast majority of mobile screens on the market are conventionally long, 16:10 large screens are custom panels with additional costs associated with custom openings and good productivity rates, and panels are purchased at higher prices than normal direct screens. While the huge cost of folding the chain was saved, the premium on the screen itself was objectively present。
Second, the overall positioning of the aircraft is a full package of flagship hardware, not a semi-destructive feature. In the blast information, the flag chip, the large base host, the periscope focus, the large battery, and the wireless charge are all assembled, and not only the rest of the configuration of the screen is downgraded. The hardware package is stacked up, and the hardware costs are determined by the fact that it is unlikely to be under $4,000. The manufacturer views this as a high-end product from the find series rather than a medium-end feature machine。
Third, product positioning replaces the r & d resources of some small screen flagships. Earlier, there had been news that the oppo traditional small-screen flagship project had been suspended and resources had been tilted towards the broad and straightboard. The small-screen flagship, which is a high-end small crowd track, is a part of the high-end user base that naturally matches the flag-ship price rather than the middle-end price。
But resistance from real markets is equally evident。
First, the mind of the user is difficult to reverse. Many people would like to spend 56,000 on folding screens, because they can actually see folding the hardware difference; but even with the innovation in the ratio of the screen, it is still “just a straightphone” in the eyes of ordinary users. It is difficult for many people to accept that they are close to 5,000, and it is difficult to cross the psychological ladder。
Second, the same price can be bought from the home pro version. In the area of $4,800 – $5,800, consumers can buy traditional pro flagships, with curve screens and stronger images. The only core difference in the broad plate is this wide screen. If users do not feel the practical utility of the screen, the premium is considered worthless。
Third, small crowds with limited audiences. It is suitable for people who are often looking at documents, multi-screened missions and follow videos. For most ordinary users who only brush short videos and micro-mail chats, the 16:10 wide screen experience raises awareness. If it's just daily socialization, it's perfectly normal, and there's no need to spend thousands more on special screens。
Here are two completely different market predictions。
From an optimistic point of view, the broad-barrel is a new class of goods in the middle of the ordinary plate and the folding screen. Users who want a big screen view but do not want to bear the weight of folding screens, creases, high maintenance costs will become its core audience. Without chains, the failure rate is lower and daily more durable, and many people would be willing to pay for unique displays if they were to experience it。
The pessimism is that the price threshold is too high. Straight-board identities, combined with prices close to pro's, can easily appear on the market after the actual experience has not improved intuitively, and after a period of publication, the channel quickly decreases prices in exchange for sales。
What do ordinary consumers think of this unpublished machine
First of all, the machine is a small flagship, not a mass walker. Don't measure it with a thousand dollars, 4,000 slots。
People who are well placed to focus on it: regular mobile phone processing of document forms, like split-screening of aps, long-time follow-up of videos, no folding of screens, adequate budget, willingness to pay for screen innovations。
It is recommended that the viewers be cautious: the main ones are micro-intelligence, short video, very few screens, and price-for-money, which is thought to be within 4,000. This type of user, whose premium means little to you, can look directly at the standard version of the regular fin。
